[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

S&B Foods Golden Curry “Golden Curry Powder Roux” EditionNEW!Narration: Yō Yoshida

S&B Foods “Golden Curry Powder Roux” Version 30 Seconds

This commercial showcases the new form of S&B’s Golden Curry—powdered roux—by highlighting family cooking scenes.

Because it’s a powder, it’s easy to use; it dissolves quickly and its rich flavor spreads throughout the dish, something that clearly comes through in the family’s smiles.

The music further emphasizes the warm, familial atmosphere depicted on screen with an arrangement of “Yuuyake Koyake.” The key is its bright brass arrangement, and by delivering it with a gentle rhythm, it conveys an image of savoring happiness.

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Asahi Beer Asahi Gold “Golden Launch” TeaserNEW!Takeru Satoh, Kou Shibasaki

Asahi Gold Web CM “Golden Launch” Teaser

This is a striking commercial where a can of Asahi Gold rises from beyond the horizon like a sunrise.

True to the product’s name, its golden, halo-like glow makes a powerful impact, leaving Takeru Satoh and Kou Shibasaki simply murmuring, “Oh…” in admiration.

As a pre-release teaser, the ad builds anticipation for the product.

The BGM is a cover of “WOW WAR TONIGHT ~Toki ni wa Okose yo Movement~,” the signature song by H Jungle With t, the duo of Masatoshi Hamada and Tetsuya Komuro.

Its charming lyrics warmly look back on the past while encouraging a step forward into the future.

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Hane Keisuke

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Kentucky Fried Chicken Crispy Savory Salt Chicken “Spring Savory-Salt Kentucky” VersionNEW!Shiori Sato

Crispy Savory Salt Chicken “Spring Savory Salt Kentucky” Edition | KFC

This commercial promotes Kentucky’s Crispy Umashio Chicken by paralleling it with Shiori Sato enjoying spring.

Set amid fluttering cherry blossoms, she delights in the Crispy Umashio Chicken, with a bursting smile and crunchy textures highlighting the fun.

The lively mood of the visuals is further elevated by a parody of “March from the River Kwai.” The march’s rhythm, which evokes a sense of moving forward, is striking and conveys a cheerful, upbeat atmosphere.

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Y!mobile “Join Hands Around the World” EditionNEW!Tetsuro Degawa, Eiko Koike, Mana Ashida

Y!mobile “Join Hands Around the World” Edition

This is a commercial that promotes how easy it is to use Y!mobile overseas and how it lets you connect with the world at a great value.

It features the family of Tetsurō Degawa, Eiko Koike, and Mana Ashida experiencing an overseas vibe in front of their home, conveying the convenience of using it abroad.

The song that further amplifies the excitement of heading overseas depicted in the visuals is PUFFY’s “Asia no Junshin.” The lyrics, which incorporate various places around the world, are a highlight and convey the idea of casually enjoying travel abroad.

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Setsunan University “Setsunan University: Challenge, Enjoy. 2026” EditionNEW!

Challenge, Enjoy, Setsunan University [Key Visual for 2026] (30-second ver.)

This commercial portrays people from all walks of life building their experiences at Setsunan University, conveying the joy of taking on challenges.

By depicting a wide range of scenes—from club activities to free, independent pursuits outside—it evokes the image of a school that supports a fulfilling everyday life.

Enhancing the upbeat, optimistic atmosphere expressed in these visuals is the song “MUCHU” by Re:name.

Its brisk, invigorating band sound and bright, smile-inducing vocals convey a genuinely positive message.

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Lotte Crunky “Choco Saku Saaaak” VersionNEW!Naomi Watanabe, MAHINA

Lotte Crunky TV Commercial “Choco Saku-saaaak” Version 30 Seconds

This commercial features Naomi Watanabe and MAHINA from HANA, who promote Crunky while showing off dance moves to the music.

It’s striking how they highlight the crispy texture.

And above all, the key point of this ad is the BGM.

The CM uses a parody version of a song to introduce Crunky, and the original track is “Wekapipo,” one of SOUL’d OUT’s signature songs.

Released in 2003, this track played an important role in bringing hip-hop into mainstream households at the time.

By the way, Diggy-MO’ also took part in producing this parody version.

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Hane Keisuke

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Taisei Corporation Group “Challenge”NEW!

Taisei Corporation Group CM “Challenge” version 30 seconds

This commercial conveys the Taisei Corporation Group’s spirit of taking on challenges through an animation depicting the efforts of various people.

It portrays a woman heading to the airport to go abroad, and through her recollections there, it expresses a history of continued challenges and hopes for the future.

The song that further highlights the hope and forward-looking message depicted in the visuals is “Koudai” by TOMOO.

The resonant tones of piano and strings leave a strong impression, and when layered with the gentle vocals, they clearly convey warmth and hope.

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