[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Meiji Raw: “Nice to meet you” Version / “Please remember us – Nationwide Release” Version / “A secret that can’t be called chocolate.”Yui Aragaki

Meiji Draft Beer “Nice to meet you” Version featuring Yui Aragaki – 15 seconds

Meiji Draft Beer “Please Remember Me” Nationwide Release — Yui Aragaki — 30 seconds

Meiji — “The Secret That Can’t Be Called Chocolate” (75 seconds)

This is a commercial that promotes Meiji’s new, out-of-the-ordinary chocolate—especially in its fresh form—through narration by Yui Aragaki.

Starting from the idea of imagining the first person in Japan to taste chocolate, it clearly expresses how this product differs from conventional chocolates.

By showing a richly satisfied expression when it’s tasted, it also conveys that the flavor offers a sense of comfort.

Including the line that it can’t even be called chocolate, the content emphasizes its novel, sensory experience.

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kappamaki

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Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side

[Melody of Meiji] #05 Kocchi no Kento

It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.

The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.

The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.

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kappamaki

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Buffalo “Mr. Keiichiro Shibuya” Version

[Official from BUFFALO] TV commercial: Keiichiro Shibuya edition

This commercial showcases Buffalo’s full support for artists by portraying Keiichiro Shibuya in the act of composing.

Watching him engage earnestly with his music and machines as he advances toward completion also conveys the sense of high performance that never gets in the way of his progress.

The track that further accentuates the film’s distinctive world is Keiichiro Shibuya’s “Beyond Touch.” It’s a piece with a uniquely floating sensation, giving the impression of calm air imbued with a certain tension.

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kappamaki

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Boat Race 2026 Episode 1: “Instructor Machida’s Resolve”Keita Machida, First Summer Uika, Katsuhisa Namase, Kanata Hosoda, Seira Anzai, Haruto Yoshida

Instructor Machida Story | Trailer | 2026 Boat Racing CM | From Zero to Pro

Through the figure of an instructor at the Boat Racer Training School, this piece depicts the feelings carried by those who take on boat racing.

This time, it portrays a rookie instructor, expressing how professionals are nurtured through support and conviction, while also conveying the power of the races.

The song that further accentuates the strength of these steps toward the future depicted in the footage is BLUE ENCOUNT’s “Gennichi.” It’s a grand track with striking strings, and its subtly wistful mood is deeply moving.

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kappamaki

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ALSOK HotLimit IT & Facilities Rescue 2025 ‘Nishikawa Appears’ EditionTakanori Nishikawa

[Official] ALSOK TV Commercial "ALSOK HotLimit IT & Equipment Rescue 2025" Featuring Nishikawa - 30-second version

This parody with a faux impression of T.M.Revolution’s classic “HOT LIMIT” is an ALSOK commercial.

It introduces ALSOK’s services through song, promoting the idea that you can always feel secure.

The CM’s original parody song is sung by Takanori Nishikawa himself, and the commercial shows Nishikawa wearing an ALSOK uniform as he takes on the recording.

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Hane Keisuke

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Bikkuri Donkey “Rice that keeps you going, keeps you going.” Edition

Bikkuri Donkey TV commercial: 'Rice that keeps you going, going.'

This commercial introducing two limited-time menu items is sure to make your stomach growl just by watching.

This time, the special menu pairs the classic hamburger steak with either twice-cooked pork (hoikoro) or Hokkaido-style fried chicken (zangi).

Both combinations are mouthwatering, and you can’t help but nod along with the catchphrase, “Gohan ga, susumu, susumu” — meaning the rice just keeps going down.

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Hane Keisuke

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Aiful “Ai-man” VersionSeven Bends

AIFUL_NanamagarI Aiman Version A

AIFUL_Nanamaga ri Aim an Version B

This is a memorable commercial packed with surreal humor featuring the comedy duo Nanamagari.

Mr.

Morishita appears as a strangely dressed character called “Ai-Man,” and the story unfolds as he cheers up a woman with eerily peculiar items like a “stomach hot-water bottle” and an “ear lottery.” It’s a funny ad whose unique, offbeat atmosphere leaves a strong impression.

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Hane Keisuke

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