[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory: Suntory’s Craftsmanship “Hakushu” EditionNarrator: Misuzu Jinno

Suntory’s Craftsmanship: “Hakushu” Edition – 60 seconds

This commercial gives a detailed look at the whisky-making process at the Hakushu Distillery in Yamanashi Prefecture.

It shows the production steps in which malted barley—the raw ingredient—is stirred by hand, with each individual grain carefully observed.

Through interview footage with the staff, you can clearly feel their passion for crafting whisky.

The background music features an instrumental arrangement of Koji Tamaki’s signature 1996 song “Den-en” (Rural Landscape).

The arrangement further highlights the beauty of the original melody, resulting in a finish so captivating you can’t help but be enthralled.

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Hane Keisuke

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au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura

TV Commercial | au “Deliver Everything.” 90-second version

This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.

It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.

The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.

It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.

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kappamaki

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Suntory Single Malt Whisky Yamazaki: “Let’s Dream Long.” (version)Narrator: Ichiko Aoba

Suntory Single Malt Whisky Yamazaki 'Let’s dream long.' 60 seconds Ichiko Aoba Suntory CM

This commercial for Yamazaki Single Malt Whisky opens with footage of mist-shrouded, dreamlike mountains and rivers.

In narration by Ichiko Aoba, it reflects on how, while the pace of everyday life in modern society has quickened, there are still things that can only be attained by looking far ahead and taking time.

The ad introduces the Yamazaki Distillery’s more than 100 years of continuous, high-quality whisky making.

The background music is Aoba’s 2021 release “Sleep with Endive,” a track marked by her pure, memorable singing voice that evokes an almost mystical atmosphere.

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Hane Keisuke

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