[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Ryukakusan Ryukakusan Direct “Chun-chun in the Throat” VersionChirp chirp

[CM] Ryukakusan Direct: “Chun-Chun in the Throat” Edition

This commercial showcases the effectiveness and refreshing sensation of Ryukakusan Direct through Chun-Chun’s light, lively movements as a cheerleader.

A key point is that Chun-Chun takes Ryukakusan Direct before cheering, clearly conveying that it protects the throat.

The combination of a clear sky and a bright smile evokes a positive atmosphere.

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kappamaki

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Coca-Cola Karada Sukoyaka-cha W+ “A Sweet and Bittersweet Relationship” VersionRyuji Akiyama

[Karada Sukoyaka Cha W+] Ryuji Akiyama “A Sweet and Bittersweet Relationship” Version (Long) KARADA SUKOYAKA CHA W+

He’s worried about his health but just can’t quit because it tastes so good… As this highly relatable feeling is portrayed, Ryuji Akiyama is about to dig into a tempura bowl.

Then, from the cafeteria TV comes a narration: “I know I should stop, but I can’t—this delicious yet bittersweet relationship…” The footage looks like an ’80s trendy drama, and it turns out the line is describing the relationship between fat and sugar.

Through this unexpected twist, the ad introduces Karada Sukoyaka-cha W+, which helps suppress the absorption of fat and sugar.

The subtly awkward vibe when the man and woman playing Fat and Sugar appear together with Akiyama creates a surreal kind of humor.

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Hane Keisuke

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Sky Perfect JSAT Skapajeysako “Earth Observation” VersionMana Ashida

Corporate CM 'SkyPerfecTV J-Sat Girl: Earth Observation Edition' 30 seconds (no subtitles)

This is a commercial where Mana Ashida appears as “SkaPar J-SAT Girl” to introduce SKY Perfect JSAT.

By watching the Earth from artificial satellites, they can support disaster countermeasures and determine the optimal harvest time for crops.

It also highlights that they have been engaged in these space-related businesses for 40 years.

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Hane Keisuke

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Fujipan Neo Butter Roll “Neo Juwa~” VersionNana Mori

Neo Juwa~ (Regular) Version / Neo Juwa~ (Furare-chan) Version

It’s a simple in-store commercial where Nana Mori eats a Neo Butter Roll and expresses how delicious it is, but it also introduces a tasty way to eat it.

That method is to warm it in the microwave for just 10 seconds.

The video as a whole conveys how the butter wrapped inside melts and makes it delicious.

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Hane Keisuke

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Japan Sport Council MEGA BIG 12-Billion Guide Okuyama “It’s Getting Closer” VersionRyohei Suzuki

MEGA BIG Approaching Version

Ryohei Suzuki happily says, “A lucky day is approaching.” He then emphasizes it’s a chance by adding, “In other words, 1.2 billion yen is approaching you.” The humorous touch of Suzuki himself moving closer to the camera as he delivers these lines adds to the laughs.

As a commercial highlighting the chance to win a record-high 1.2 billion yen, it’s a memorable, funny, and flashy ad.

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Hane Keisuke

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Subaru TRAILSEEKER/SOLTERRA “On snowy days, that’s when SUBARU BEVs shine”

On snowy days, go for a SUBARU BEV | Trail Seeker / SOLTERRA

This is a commercial showcasing the snow-driving performance of TRAILSEEKER and SOLTERRA, newly introduced as Subaru’s BEV models.

The sight of the two cars powerfully driving in tandem through snowy roads conveys a strong sense of reliability.

It’s a commercial that not only highlights the appeal of BEVs but also effectively expresses the strengths of both TRAILSEEKER and SOLTERRA.

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Hane Keisuke

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Asahi Group Foods MINTIA +FOCUS Clear Ramune “A Good Day in Your Pocket: After the Rain”Kenta Hamano

MINTIA commercial: “A Good Day in Your Pocket. After the Rain” 30-second version, Kenta Hamano

This commercial showcases the refreshing feeling you get when you pop a Mintia into your mouth, conveyed through Kenta Hamano’s bright expressions and light, breezy movements.

The visuals center on blue and white to evoke a crisp freshness, and the way the fun spreads to those around him also communicates an uplifting, positive vibe.

The song Kenta Hamano sings while dancing—capturing that infectious fun—is “I Want You Back.” Its vibrant funk rhythm heightens the sense of joy and clearly expresses a bright, forward-looking mood.

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kappamaki

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