[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Ochazuke Nori Wake-Up “Body Switch (Anime)” Version / “Head Switch (Anime)” Version

Ochazuke Nori: “Wake-Up—Switch On Your Body” Anime Version (15 seconds)

Ochazuke Nori: “Wake-Up, Switch On Your Brain – Anime Version” 15 seconds

This charming ad with catchy-style animation is for Ochazuke Nori.

An original song encourages having ochazuke for breakfast to help you wake up, and once you hear it, it sticks in your head—it’s pretty addictive, isn’t it? The high-energy pacing is memorable, and watching it gives you a boost of energy too.

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Hane Keisuke

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Nagatanien Ochazuke Nori “Akari ga Tomoru Shinbashi Kouta” VersionTetsurō Degawa, Ruriko Kojima

[CM] Nagatanien Ochazuke Nori

In Nagatanien’s Ochazuke Nori commercial, “Akari ga Tomoru Shinbashi Kouta” (Shinbashi Ballad of Lights), two familiar faces from Nagatanien ads—Tetsuro Degawa and Ruriko Kojima—appear.

The pair play a boss and his subordinate at a company.

When the boss, Degawa, invites her out for a meal, he’s curtly turned down.

Encouraged by some kimono-clad ladies who witness the scene, Degawa teases the dogs accompanying them.

But the dogs end up barking at him, and he scurries home.

Even if you get rejected, even if dogs bark at you, once you’re home there’s ochazuke waiting—this heartwarming spot ends on a comforting note.

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SAKI

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NAGATANIEN Ochazuke Nori “Land of Wano” VersionLuffy

Nagatanien Ochazuke Nori TV commercial, “Land of Wano” version, 15 seconds

The Nagatanien Ochazuke commercials, where people vigorously shovel down their food, have featured many stars over the years, including Hiroshi Tamaki and Hiroshi Abe.

In 2019, the surprising choice was Luffy, the hugely popular protagonist of the manga and anime One Piece! Just like the previous spokespeople, he devours the ochazuke with gusto.

And in true Luffy fashion, he sums it up with a single word: “Delicious!” That alone gets the taste across, doesn’t it? Around the time this commercial aired, the anime had just begun the Wano Country arc, so his outfit and the overall look matched the product’s image perfectly.

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SAKI

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Nagatanien Ochazuke Nori “Taste of Japan” versionKarina Maruyama

Nice commercial: Nagatanien Ochazuke Nori, Karina Maruyama, “Taste of Japan” version

This is a commercial for ochazuke nori featuring Karina Maruyama, a former member of Japan’s women’s national soccer team.

To embody the slogan “The Taste of Japan,” they cast Maruyama, who was a national team player at the time, and had her appear in a distinctly Japanese kimono.

That final line—“Delicious!!”—says it all.

These days she’s a staple on variety shows and is strongly associated with blunt-cut bangs, but back then she wore her long bangs parted down the middle.

Don’t miss seeing her with a different look from how she appears now!

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Hane Keisuke

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Nagatanien Freeze-Dried Asage “Freeze-Dried!” VersionTetsurō Degawa

Nagatanien Asage Freeze-Dried TV Commercial “Freeze-Dried!” Version 15 seconds

This commercial straightforwardly conveys the product’s appeal: you can enjoy miso soup simply by adding hot water.

With Tetsuro Degawa—whose unpretentious, straight-shooting character is his hallmark—doing the explanation, it really comes across as something genuinely delicious.

The pronunciation of “freeze-dried” is another highlight; repeated in Degawa’s uniquely accented English, it firmly fixes the idea that the product is freeze-dried.

The content lets the product’s charm come through clearly precisely because Degawa’s persona is so well established—showing his happy expression when he tastes it and explaining the product at an easy, unhurried pace.

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kappamaki

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