[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Gomoku Yaki-Bifun “It’s Fried Rice Vermicelli!” VersionTetsurō Degawa

[CM] Nagatanien – Gomoku Yakī Bifun (Five-Ingredient Fried Rice Noodles)

Tetsuro Degawa appears in Nagatanien’s Gomoku Yaki-Bifun commercial, “It’s Yaki-Bifun!” In the ad, Degawa stir-fries pork and cabbage to make yaki-bifun.

The footage is full of sizzle, showing how anyone can easily cook delicious yaki-bifun by simply adding the ingredients and stir-frying.

It also showcases the unique appeal of bifun—noodles you stir-fry and eat—offering a different kind of tastiness from yakisoba.

Just watching Degawa enjoy it so deliciously is enough to make your stomach growl! At the end, in true Degawa fashion, he cheerfully announces the product name.

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem

Nagatanien Cantonese-Style Crab Omelette “We Sing” VersionTetsurō Degawa

[CM] Nagatanien: Cantonese-style Crab Omelette / Mapo Harusame (Glass Noodles)

A commercial for Cantonese-style crab omelet that’s sure to make you hungry, featuring fluffy eggs and rice coated in a generous, glossy sauce.

Tetsurō Degawa whips it up in no time, and the ease and deliciousness make him break into a jingle of the product name.

He stumbles the first time, but after confirming the place name “Canton,” he belts out the product name properly at the end.

With just three beaten eggs and this product, you can make it exactly as shown in the commercial—truly quick and easy.

Watching Degawa-san throw it together so fast makes you think, “Hey, maybe I can do it too!”

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem

Nagatanien Matsutake Flavor Osuimono “Lunchtime Treat” EditionKyoko Kataoka

Nagatanien Matsutake Flavor Osuimono Commercial: 'Lunchtime Treat' Version (15 seconds)

This commercial for “Matsutake Flavor Osuimono,” titled “Lunchtime Feast,” begins with a scene of Kyoko Kataoka bringing home a boxed lunch.

By adding a bowl of osuimono to the purchased bento, it turns into a feast like a Japanese restaurant’s lunch set.

Many viewers likely thought, “I’ll try that on my next day off.”

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Nagatanien Matsutake-Flavor Clear Soup “The Happiness of Having Osuimono (Eel)” EditionRuriko Kojima

Matsutake-flavored Clear Soup “The Happiness of Having Clear Soup (Eel)” Edition

Alongside ochazuke, Nagatanien’s long-loved hit product “Matsutake-no-Aji Osuimono” has been a favorite for many years.

The actress appearing in the “The Happiness of Having Osuimono” eel edition of the commercial is Ruriko Kojima.

Sensing the aroma of matsutake in the osuimono that only requires hot water, Kojima begins her meal with an itadakimasu alongside an unajū (grilled eel over rice).

Her spontaneous “Delicious” and bright smile are utterly charming, showing that its taste rivals even the luxurious unajū.

Seeing her enjoy it so appetizingly will surely make you want to have Matsutake-no-Aji Osuimono the next time you eat unajū, just like Kojima!

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem

Nagatanien Matsutake-Flavored Clear Soup “Make Kamatama Udon with This”Hiroshi Tamaki

Nagatanien Matsutake-Flavored Clear Soup: “Make Kamatama Udon with This” — Hiroshi Tamaki

Matsutake-no-Aji Osuimono is a Nagatanien product that has been loved for many years.

Of course it’s delicious enjoyed as a simple clear soup, but did you know you can also add it to all kinds of dishes? In this commercial, Hiroshi Tamaki introduces one of those arrangement recipes.

And that recipe is—kama-tama udon! Just add green onions and a raw egg to boiled udon, then finish with Matsutake-no-Aji Osuimono, and you’ve got a quick and tasty dish.

As Tamaki-san says in the CM, it’s truly an excellent one-dish wonder.

It really makes you want to try it!

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem