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[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of Nagatanien commercials, which one comes to mind for you?

In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!

Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.

In this article, we’ll introduce lots of those Nagatanien commercials!

Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!

[Nagatanien Commercials] Popular and All-Time Commercial Compilation [2026] (71–80)

Nagatanien Mapo Harusame ‘The Man Who Can’t Stop’ VersionHiroshi Tamaki

Nagatanien Mapo Harusame Commercial “The Man Who Can’t Stop” version featuring Hiroshi Tamaki

A commercial where Hiroshi Tamaki heartily shovels down mapo harusame with white rice is irresistible.

With the upbeat background music and a bright room, it gives off the vibe of a hearty weekend lunch, doesn’t it? This is what they call “meshi-tero” (food porn), right? Watching it makes you want to eat.

It looks so delicious you can totally see why he’d run out of rice and go for seconds.

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Nagatanien Mabo Harusame “I Want to Eat It” VersionTetsurō Degawa, Kyoko Kataoka

[CM] Nagatanien Mabo Harusame

A commercial for Mabo Harusame featuring the hugely popular-for-kids Tetsuro Degawa and actress Kyoko Kataoka.

It starts with Degawa asking Kataoka, who plays the wife, to make Mabo Harusame for him…

but the punchline is that Degawa ends up making it himself.

The product’s selling point is that even people who usually rely on their wives or mothers for meals and don’t cook themselves can make it easily! The commercial captures that perfectly.

Just like the wife’s line, “That’s a big help,” it’s a Mabo Harusame that’s full of appeal—you can buy one pack and whip up a quick, easy meal.

Makes you want to eat it, doesn’t it?

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Nagatanien ‘The Great Miso Soup Revolution’Satomi Ishihara

Satomi Ishihara: The Great Miso Soup Revolution (200608)

The actress who appeared in the 2006 commercial “The Great Miso Soup Revolution” was Satomi Ishihara.

The ad features a fresh-faced Ishihara from around the time she starred in her first leading role in a prime-time drama, Ns’ Aoi.

She looks adorable as she eagerly eats the miso soup loaded with ingredients! Her energetic, fresh voiceover narration is also memorable.

The product’s impact is outstanding—it makes you think, “Is something this hearty and delicious really instant?” And the way she softly says “delicious” at the end is truly heartwarming.

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Nagatani-en “Smiley Panda Backpack Giveaway Campaign” VersionTetsurō Degawa

Tetsurō Degawa gets super excited about a panda backpack! He even dances—Nagatanien’s new commercial is out.

This commercial, which shows Tetsurō Degawa as the father and a girl playing his daughter smiling with delight, is sure to make you smile too.

What it introduces isn’t a Nagatanien product itself, but the Niko-Niko Panda Backpack you can apply for by purchasing Nagatanien products.

Buy any three items from the entire Nagatanien lineup and send in three barcodes from the packages, and you could win a panda-shaped backpack that parent and child can use as a pair.

The adorable panda backpack appeals not only to children but irresistibly to adults as well.

Put on this backpack, and you’ll be grinning just like Degawa and the others—no doubt about it!

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Nagatanien Ume Chazuke “Sour (Mr. Kobayashi)” VersionYui Kobayashi

[CM] Nagatanien Umeboshi Chazuke

Yui Kobayashi from Keyakizaka46 pops a whole umeboshi into her mouth and makes a sour face.

The product she introduces in the commercial is the classic of the ochazuke series: Umeboshi Ochazuke.

The ume flakes in it were actually increased by 20% starting in 2019, when this commercial aired! To convey that, she eats a big umeboshi and shows how you can enjoy the plum flavor even more.

Hearing Kobayashi say, “It’s delicious,” at the end makes you want to run out and buy it right away!

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In conclusion

We introduced many Nagatanien commercials. Was the one you immediately thought of—the definitive “When you think of Nagatanien commercials, it’s this!”—among them? There were also various types: ones featuring different actresses and actors, collaborations with the Japan Sumo Association they sponsor, and tie-ins with Keyakizaka46. We hope you found the commercial you were looking for.