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Spring Song Roundup of TV and Web Commercial Tie-ins

When you hear “spring songs,” what kind of tracks come to mind?

Songs about cherry blossoms, graduation tunes that portray departures and farewells, and even songs that evoke the start of a new life—there are so many that pop into your head, right?

In this article, we’ll showcase, all at once, spring songs that have been used in TV and web commercials so far!

There are plenty of tracks that capture a fresh, spring-like vibe, so be sure to read to the end.

You just might find the song you’ve been looking for.

[TV/Web] Compilation of Spring Songs from Commercial Tie-ins (51–60)

Yes—let’s go to Kyoto. “Spring at Daybreak: Sakura Edition”

My Favorite (My Favorite Things)toukyou shiokouji

[TV Commercial] Spring 2019 “Spring Dawn – Sakura Edition” Let’s go to Kyoto.
My Favorite (My Favorite Things)toukyou shiokouji

When you think of the “Yes, let’s go to Kyoto” commercials, many people probably recall the jazz standard My Favorite Things.

The song, also featured in the musical and film The Sound of Music, has been covered by countless artists.

In the Spring: Dawn and Cherry Blossoms edition of the commercial, the eight-member musical band Tokyo Shiokouji performs the piece.

Rather than a straightforward jazz rendition, their unique sensibilities bring a modern, stylish sound to the arrangement.

Listening to it makes you feel as though you might encounter a different side of Kyoto.

Huis Ten Bosch “Tulip Festival” / Suntory BOSS Rainbow Mountain Blend

Come, spring.Matsutōya Yumi

This song, Haru yo, Koi by Yumi Matsutoya, has been used in commercials such as Huis Ten Bosch and Suntory’s canned coffee BOSS.

Released in 1994 as Matsutoya’s 26th single, it is also known for being the theme song of an NHK morning drama series with the same title.

The song is often associated with the beauty of the Japanese language, and it’s essentially a song about spring—or rather, about yearning for spring.

Because of that, it carries a sense of coldness and loneliness, conveying the feeling of holding on and patiently waiting for spring to arrive.

Asahi Super Dry “Hanami” Version

SakurazakaFukuyama Masaharu

Masaharu Fukuyama – Sakurazaka (Full ver.)
SakurazakaFukuyama Masaharu

A signature song by Masaharu Fukuyama that was released in 2000 and became a massive hit.

In March 2017, it was used as the CM song for Asahi Super Dry’s “Spring that connects hearts.” The lyrics reflect his feelings from when he lived near Sakurazaka, and as a heartbreak song that overlaps with the fluttering feelings of spring and with cherry blossoms, it’s still often cited as a classic spring tune.

Yet when you listen to it, there’s also a soothing quality that gently calms the heart.

It seems like it would feel especially pleasant to hear it while basking in the soft spring sunlight.

SoftBank Music Project: “Graduation” Edition

Gazing up, the sky is blueHata Motohiro

Motohiro Hata’s “Aogeba Aozora” grabs you right from the start.

The song is included on Hata’s sixth album, Copernicus, released in 2019.

As the title evokes the traditional song “Aogeba Tōtoshi,” this track centers on the theme of graduation.

It features Hata’s signature vocals—refreshing yet emotionally stirring—and its lyrics pierce the heart, even for those not on the verge of graduating.

The beautiful melody is entrancing, and the expansive chorus is equally captivating.

Sony 'WALKMAN “Play You.”' version

SAKURA, I love you?Nishino Kana

Kana Nishino - “SAKURA, I love you?” (short ver.)
SAKURA, I love you?Nishino Kana

Nishino Kana’s “SAKURA, I love you?” overlays the scene of falling cherry blossoms with her own wavering feelings of love.

Released in 2012, the song was used in a commercial for the Sony Walkman “Play You.” campaign.

Even though she has a new lover now, the one she still longs for is her ex…

The way Nishino Kana sings, as if telling herself she doesn’t love him anymore, feels strikingly real and hits home.

I bet many women can relate.