Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
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UQ Mobile commercial roundup: Ads 31–40 featuring charmingly funny direction
UQ mobile UQ New Member Audition “No.1 in Feeling Connected” / “Great Deals for Parents and Kids”
In the commercials themed around auditions for new CM members—“Experience the No.1 Connectivity” and “Great Deals for Parents and Kids”—Gachapin and Mukku serve as judges, depicting the process of auditioning characters who will newly appear in the ads.
Interspersed throughout are appeals highlighting UQ mobile’s ease of connection and great value, resulting in content that once again conveys the appeal of UQ mobile.
UQ mobile UQUEEN ‘UQ Parent-Child Support Discount: Support Captain’ VersionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces UQ mobile’s great promotional campaigns through events that unfold in the mansion of UQUEEN, played by Hikari Mitsushima.
This time, the story explores the roles of Gachapin and Mukku, who have ended up living there, as they compete with Ryuhei Matsuda for the position of captain of the UQ Parent-Child Support Discount cheer squad.
Seeing Gachapin and Mukku throw themselves wholeheartedly into playing a parent and child—even down to their costumes—makes Hikari Mitsushima and Ryuhei Matsuda burst into laughter, clearly conveying the comedic tone.
UQ mobile UQUEEN ‘Cheese’ Version — Deadline Approaching Ver.Hikari Mitsushima, Ryuhei Matsuda
In UQ mobile’s “Cheese” commercial, the large data plan at a great price is introduced with a humorous touch—comparing the increased data allowance to cheese grated over pasta.
And the closing line, UQUEEN’s passionate words, “What we should pull isn’t down our rivals, but the hearts of the youth,” leaves a lasting impression.
UQ mobile UQUEEN “Cheese” version / “Congrats! Increased Data: UQ Parent-Child Support Discount” versionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces UQ mobile’s value plan, the UQ Parent-Child Support Discount, which gives extra data to users aged 18 and under.
Through the interaction between UQUEEN, played by Hikari Mitsushima, and the butler, played by Ryuhei Matsuda, it conveys both the great value of the Parent-Child Support Discount and UQ’s intentions.
The confident tone of UQUEEN also underscores just how advantageous this plan is.
UQ mobile UQUEEN ‘Big Purchase’ VersionHikari Mitsushima, Ryuhei Matsuda
This is a UQUEEN series commercial—familiar from UQ mobile’s ads—announcing that by signing up for an eligible UQ mobile plan, you can use Amazon Prime for three months.
In the ad, Ryuhei Matsuda orders Gachapin and Mukku dolls on Amazon for UQEEN, played by Hikari Mitsushima.
The next day, just when it seems the items have arrived, it turns out it’s not the products but Gachapin and Mukku themselves—an unexpected twist! Overall, it’s a very playful and cute commercial.