[October 2025] Trending New Commercials

Uber Eats “Even at the stadium, super savings 👍 Popular menu items up to 30% OFF” version

Even at the game venue, get great deals 👍 Popular menu items up to 30% OFF | Uber Eats

In the middle of a tense tennis match, there’s a mishap where an Uber Eats ad appears on the venue’s monitor.

The moment the Uber Eats ad pops up, the player about to serve is captivated by it, and their stomach lets out a loud growl.

Then the umpire, the opponent, the spectators—everyone else’s stomachs start growling too.

Finally, the umpire delivers the familiar line: “How about Uber Eats?” It’s a humorous, impactful commercial.

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Hane Keisuke

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Kao SOFINA iP ‘Medicated Stratum Toning Serum – Birth’ VersionFumiya Takahashi

SOFINA iP Medicated Keratin-Layer Toning Serum: Birth Edition 15-second Commercial featuring Fumiya Takahashi

This is an introductory commercial for a stratum-corneum toning serum that is said to penetrate the outermost layer of the skin.

Fumiya Takahashi appears in the ad, and his clear, radiant skin is strikingly showcased.

By highlighting active ingredients and emphasizing scientific backing, the commercial conveys a strong sense of credibility.

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Hane Keisuke

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YKK: “That’s the sound of a beginning. Now, let’s start running.” (CM/Spot)

[YKK OFFICIAL] TV Commercial - 'That Is the Sound of a Beginning: Now, Let’s Start Running' 30 Seconds

This commercial focuses on the sound of a YKK zipper opening and closing, using it to express the idea that something is about to begin.

The zipper sound marks the moment of getting changed, signaling the start of heading out.

The fact that the destination is in the mountains is another key point, evoking the excitement of embarking on a new experience.

That sense of anticipation conveyed through the visuals is further emphasized by the original music, which also helps create a bright, uplifting atmosphere.

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kappamaki

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Inaba Foods CIAO Churu “Halloween” Version

CIAO Churu 2025 Halloween Edition Part 1 (INABA Foods Group)

CIAO Churu 2025 Halloween Edition Part 2 (INABA Foods Group)

This is a CIAO Churu commercial that aired during the 2025 Halloween season.

It features cats dressed in Halloween-themed costumes, happily enjoying CIAO Churu.

It’s an irresistibly cute ad that’s sure to melt the hearts of cat lovers—and even those who aren’t.

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Hane Keisuke

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Nishimatsuya “Brick Town” version / “Handbell” version

[Nishimatsuya Official] 2025 Winter Apparel: Brick Town Edition [CM]

[Nishimatsuya Official] 2025 Winter Apparel: Handbell Edition [Commercial]

These are two commercials introducing winter items for 2025.

The “Brick Town” version features stylish visuals set against a brick wall that looks like a catalog backdrop, giving the commercial a fashionable feel.

Meanwhile, the “Handbells” version showcases children holding handbells, with an endearing, cute-leaning presentation that leaves an impression.

In both commercials, you’re struck not only by how stylish and cute the clothes are, but also by how affordable they are.

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Hane Keisuke

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Mizuho Financial Group: Mizuho’s Blue Challenge – #001: Expanding the Possibilities of Space / #002: Bringing Japanese Anime Further to the WorldNatsuki Deguchi

TVCM: Mizuho’s Blue Challenge #001 – Expanding the Possibilities of Space [Official Mizuho]

TVCM: Mizuho’s Blue Challenge #002 — Bringing Japanese Anime Further to the World [Official Mizuho]

A series of commercials introducing the unexpected initiatives Mizuho Group is involved in.

Episode #1 highlights the space industry, and #2 focuses on efforts to expand Japan’s anime industry worldwide.

Many may wonder, “Why is a financial institution like Mizuho doing this?” The ads explain that they’re leveraging the connections and support capabilities unique to a financial institution to take on these challenges.

The tagline, “With the power of blue, we take on the challenge,” which incorporates their signature blue brand color, is striking and compelling.

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Hane Keisuke

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Nintendo Switch Pokémon LEGENDS Z-A: Absolutely come to Lumiose City — “From Day to Night” version / “From Night to Day” versionRyo Yoshizawa, Elaiza Ikeda

[Official] TV Commercial: “Definitely Come to Miare City” — Day to Night Version | Pokémon LEGENDS Z-A

[Official] TV Commercial: You Absolutely Gotta Come to Lumiose City — Night to Day Version | Pokémon LEGENDS Z-A

This is a commercial in which Ryo Yoshizawa and Elaiza Ikeda dive into the world of the game Pokémon LEGENDS Z-A to convey its setting and the experiences it offers.

Here, the focus is on what kind of place Lumiose City—the game’s setting—is, expressing how its atmosphere differs between day and night.

Another highlight is seeing the two spending time together with Pokémon, which also conveys the excitement of daily life with Pokémon in the game.

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kappamaki

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