[October 2025] Trending New Commercials

TOYOTA Joby S4 “Is it really convenient?” version / “Isn’t it a helicopter?” version

[Joby S4] Is it really convenient? 30-second version

[Joby S4] Not a Helicopter? - 30 seconds

This commercial conveys what the Joby S4—an air-traveling car that Toyota is involved in developing—is like through a conversation among children.

It addresses common questions, such as whether it’s truly a convenient vehicle and how it differs from a helicopter, while highlighting its potential.

The feelings behind it are expressed directly in the children’s voices, which also lends the piece a slightly comical tone, don’t you think?

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Halloween Jumbo Lottery “Unexpected Halloween Jumbo — On Sale Now” version / “Special” versionSatoshi Tsumabuki, Riho Yoshioka, Ryo Narita

Jumbo Lottery: 'Surprisingly Halloween Jumbo' Now on Sale (30 seconds)

Jumbo Lottery “Special” Edition

This commercial showcases the excitement of the Halloween Jumbo Lottery through the portrayal of brothers, including Satoshi Tsumabuki.

The line about “more coming out than expected” conveys the number of tickets, while the line about buying them on a special day depicts how to enjoy them.

Within the comical world of the ad, each character’s smile suggests that this sense of excitement is something you can easily experience.

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Kao Blaune Retouch Magic “The ‘I don’t want to dye yet’ problem” / “The ‘slightly grown-out gray hair’ problem”Miki Fujimoto

Kao Blaune Retouch Magic “Don’t want to dye it yet” problem TV commercial featuring Miki Fujimoto

Kao Blaune Retouch Magic: The Slightly Grown-Out Gray Hair Problem Commercial, Miki Fujimoto

This commercial features Miki Fujimoto introducing who Blaune Retouch Magic is perfect for.

It speaks to common concerns—like when you’re not quite ready to dye your hair yet or when you notice just a little regrowth of gray—and explains how it feels to use for people in those situations.

The depiction of how it tames spreading hair makes the finish easy to understand, and her smile conveys a positive vibe.

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Kampo Life Insurance Sales Activity Support Advertisement: Three Birds “A Life Story Woven with Mr. Kampo” / Special Whole Life Insurance Shin Nagaiki-kun “Enjoyment Type”Hayato Isomura, Nanoka Hara

Sales activity support advertisement: “Three-Colored Bird: Weaving Life’s Story with Kanpo-san” (30 seconds)

"Three Colors of Birds: Special Whole Life Insurance – New Nagai-kikun, Fun Type" (30 seconds)

This is a commercial featuring Hayato Isomura and Nanoka Hara as Japan Post Insurance employees, showing them making proposals that closely address customers’ needs.

Seeing them say that “insurance is about thinking about life” makes you feel you can really expect them to listen and offer sincere advice.

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Hane Keisuke

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&be HAIR Damage Care Debut: “Daisuke Sakuma (be in rhythm, be free, be you)” version / “Haruna Kawaguchi (be still, be strong, be you)” versionDaisuke Sakuma, Haruna Kawaguchi

Damage Care Début: Daisuke Sakuma Edition (be in rhythm, be free, be you)

Damage Care Début – Haruna Kawaguchi Edition (be still, be strong, be you)

This is a commercial introducing &be’s Damage Care, which keeps your hair well cared for and leaves it finished without worrying about damage or frizz.

Daisuke Sakuma and Haruna Kawaguchi demonstrate how it feels to use, expressing smoothness and beauty through gestures like running their fingers through their hair and fanning it out.

Their confident smiles also convey a strong sense of reassurance and trust.

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au Google Pixel Watch “Forgot Your Phone? Matsukare” versionFRUITS ZIPPER

Google Pixel Watch | au: “Tired of Forgetting Your Smartphone”

This commercial showcases how convenient the Google Pixel Watch is through FRUITS ZIPPER’s day out.

It starts with the key moment of realizing they forgot their smartphone, emphasizing that the watch can still be used and reliably supports going out, contributing to a more fulfilling daily life.

The song that further highlights the cheerful mood depicted in the footage is FRUITS ZIPPER’s “Pipopapo.” Its fast-paced, bright sound is striking, and combined with the light, airy vocals, it conveys a straightforward sense of fun.

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Kao Humming Deodorizing Sensation: “Your Humming – The Parker Family” EditionShun Oguri

Kao Humming Deodorizing Sensation: Your Humming, Parker Family Edition - 30-second Commercial (Shun Oguri)

In this commercial, Shun Oguri plays a father in a family who often wears hoodies.

It highlights a common laundry problem: the hood part is hard to dry and can develop a damp, musty smell.

The ad promotes that Humming can solve this issue, set to music.

The background music is a parody version of “Good Timin’.” The original song was released in 1960 by Jimmy Jones and is also known for having been covered by Kyu Sakamoto.

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Hane Keisuke

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