[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercial] Songs Featured in the Ads. Historical List of CM Songs [2026] (141–150)
BlissfulBE:FIRST
It’s a stylish video featuring the members of BE:FIRST that could be mistaken for a music video of the song.
With the theme “move forward even if you’re scared,” it portrays each member believing in themselves and pressing on, even when the path ahead is unclear.
The track that heightens the mood of the commercial is BE:FIRST’s “Blissful.” Its rhythm-forward, lighter sound is striking, bringing the vocals into sharper focus.
Because you can clearly hear each individual voice and their harmonies, the song also conveys the bond among the members.
Cherryboy Riotteddyloid
In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.
It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.
The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.
Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.
Soul Bossa NovaQuincy Jones
This is a commercial introducing Paytoku, a pricing plan that lets you rack up lots of points.
It explains that simply subscribing to Paytoku boosts your PayPay point rebate rate, helping you accumulate points surprisingly fast.
The lively rhythm of Quincy Jones’s “Soul Bossa Nova,” a familiar tune in SoftBank commercials, also leaves a strong impression.
School Heaven
This is a commercial introducing a value-priced plan that supports kids making their smartphone debut.
Set in a SoftBank shop, one version features Hikakin voicing the inner thoughts of a parent and child, and another shows him as a school teacher explaining the plan’s details in a class.
With its friendly and easy-to-understand structure, this CM may prompt many viewers to consider letting their children start using a smartphone.
She Wore a Yellow Ribbonamerika min’yō
In the first CM of 2019, Takasugi crosses dimensions and runs in the student council election at the Santaro crew’s school.
While Kintaro makes off-the-mark proposals that don’t appeal to the audience at all, Takasugi offers a plan that’s ideal for everyone.
The original song used is the American folk tune “GKW Mixer.”
Shopping SongKiritani Kenta
In an au commercial, one of the Santaro trio—Urashima Taro, played by Kenta Kiritani, aka Uracchan—goes shopping using accumulated au WALLET points.
In the ad, Uracchan sings a parody of “Boken no Uta” (Adventure Song), originally sung by Oyachan (Thumbelina) played by Elaiza Ikeda before this commercial aired.
The parody is aptly titled “Okai-mono no Uta” (Shopping Song).
Set to a catchy melody, it celebrates using points to score great deals and how getting a bargain is a good thing.
He’s actually shopping for weapons to slay ogres, yet the song is so cheerful you’d never guess it’s pre-ogre-hunt! It makes you think, “Shopping can be this fun?” and feel like saving up points yourself.
I AM YOUR SINGERSazan Ōrusutāzu
It was released in 2008 as Southern All Stars’ 53rd single.
The tagline reads, “To all who love music—with 30 years of feelings,” marking the band’s first return to activity in about two years since 2006 as they celebrated their 30th anniversary.
This work was produced as the first project of that renewed activity and was used as the campaign song for au’s LISTEN MOBILE SERVICE.