[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to listen again!] Popular beer commercial songs. All-time CM songs [2026] (111–120)
Sky of my hometown
I think many people have heard it in beer commercials but don’t know what song it is.
It originally began as a Scottish folk song, and in Japan lyricist Kenju Owada wrote Japanese lyrics for it, making it familiar as a school song.
The melody is somewhat similar to Auld Lang Syne, isn’t it? Kirin Beer’s commercials feature various versions, with the lyrics changing as well, so keep an ear out.
If you like beer, just listening to it will put you in a good mood—try looking it up!
Original songyuurikiyaa
This commercial comically showcases what makes Zero Life so popular, as conveyed by the duo Yurikiya.
When asked about the secret to its popularity, Rikiya hurriedly makes a phone call, but the manufacturing and quality control departments answer clearly, resolving the question.
In the end, the two are seen enjoying Zero Life with smiles, straightforwardly highlighting its delicious taste.
Set to a light, catchy original song that repeats “Zero Life,” the ad expresses a sense of fun throughout.
WonderONE OK ROCK
Asahi’s commercial leaves a strong impression with shots of beer being powerfully poured from the server and footage of basketball player Rui Hachimura in action.
It strikingly parallels the crisp taste of Super Dry with Hachimura’s dynamic play.
For the BGM, it features ONE OK ROCK’s “Wonder,” a familiar track from Super Dry ads—a big, expansive rock sound that makes you want to say, “This is rock!!”
Bittersweet SambaHerb Alpert
This commercial depicts Kinmugi fitting naturally into the daily lives of Yutaka Takenouchi, who buys a large potted plant, and cashier Hana Kuroki.
It shows their small hardships: Takenouchi struggles to carry the oversized plant, while Kuroki works through the pain of a blister.
At the end of the day, Kinmugi soothes their fatigue.
The shift from tense expressions to relaxed smiles conveys a strong impression of Kinmugi’s delicious taste and reassuring comfort.
Dream A DreamTOKU
As Japan’s only vocalist and flugelhorn player, TOKU has a commanding presence on the jazz scene.
The title track of his 10th album, “DREAM A DREAM,” is a soulful number featured in the Kirin Ichiban commercial “What I’ve Wanted to Say for Two Years.” Its relaxed shuffle-beat arrangement perfectly matches the commercial’s atmosphere, which portrays bonds that remain unchanged over time.
With an emotional vocal performance and a mature, story-driven feel that resonates deeply, it’s a jazz number that pairs beautifully with beer.
Cheer up!Takeuchi Mariya
When you’re feeling down, the song you want to listen to is Mariya Takeuchi’s “Genki wo Dashite” (“Cheer Up”), right? Originally written and composed by Takeuchi in 1984 for Hiroko Yakushimaru, Takeuchi later recorded her own self-cover.
Created as a song to encourage a friend heartbroken after a breakup, it doesn’t try to forcefully lift your spirits; instead, it conveys a gentle promise to stay by your side until you feel better.
It’s a song that quietly keeps you company on nights spent alone.
Cheer up!Takeuchi Mariya
It’s a commercial that feels like wrapping up 2024, using the catchphrase “Otsukare-nama desu” (“Cheers for your hard work—fresh!”).
Along with everyday people from around the country, javelin thrower Haruka Kitaguchi also appears.
Watching everyone’s slightly bashful yet joyful expressions really warms our hearts.