KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

Playlist

KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
	Title	Playlist	Review
1	Highlightsūpā tozan-bu		A commercial video and song introducing KOSÉ products
2	BrighterINI		A shining, radiant presence in INI’s commercial
3	ALL INHANA		HANA appears in a sunscreen commercial
4	9 colorsNiziU		A warm song packed with NiziU’s charm
5	Original songKurea Marudā		Yui Aragaki, song from ESPRIQUE’s PR movie
6	In TwoAmuro Namie		Namie Amuro’s “In Two” is a song that supports self-transformation.
7	Original songJuria		Comforting music that soothes you during bath time
8	You Go LadyKubota Toshinobu		Keiko Kitagawa’s commercial song supports women.
9	Honey HoneySexy Zone		The Softymo commercial featuring Sexy Zone
10	Muah MuahHey! Say! JUMP		The Rouge commercial featuring Hey! Say! JUMP is captivating.
11	SummertimeFIVE NEW OLD		A FIVE NEW OLD song brimming with the feeling of summer air
12	JoyfulNiziU		NiziU’s “Joyful” that hypes you up
13	HeroAmuro Namie		Representative song of Amuraa, an up-tempo hit
14	Je saisaudioforce		Mio Imada captivates with Fasio mascara to a French song
15	Original songTakagi Masakatsu		A beautiful commercial song with moisture and transparency
16	I AMNiziU		Expressing myself with NiziU’s powerful song
17	Original song		Mio Imada appears; a moving water commercial.
18	Original songy0c1e		Ikawa Haruka CM song: y0c1e’s electro-style melody
19	Original songMariusu Dorogusasu Hāgen		Gakki’s KOSE commercial song, Scandinavian music
20	Original songNagano Akira (APOGEE)		The song from Yukie Nakama’s Wrinkle Care commercial
21	Original songFujita Tetsuji		Aya Ueto appears in a SUNCUT commercial that evokes the summer sea.
22	butterflyReira		Yui Aragaki commercial: “Chōchō” sung in English
23	VEIL of Flashing Light -Hikari-MAX		Released in 1998, Latin dance track, commercial jingle
24	iNumber_i		A warm ballad that savors happiness
25	Please stay a woman with color (vibrance).Za Taigāsu		The Tigers’ popular commercial jingle
26	Serious (Maji) SUNSHINEHey! Say! JUMP		A song written for a commercial, with an emphasis on image
27	Ten million kissesKuraki Mai		Mai Kuraki’s commercial song, the feelings of unrequited love
28	TOKIO EXPRESSHayami Yū		Yū Hayami’s fall campaign song is at the height of its popularity.
29	So BeautifulKubota Toshinobu		A commercial featuring Keiko Kitagawa that highlights beautiful lips.
30	Seven-Colored Tomorrow ~Brand New Beat~BoA		BoA’s romantic dance song reaches No. 3 on the Oricon chart
31	BRIGHTŌtsuji Naoyuki		Cover of the 70th anniversary CM song by Sandaime J Soul Brothers (JSB)
32	Oh! my darlingYamada Ryōsuke (Hey! Say! JUMP)		A song by Ryosuke Yamada that makes you feel better with beauty and music
33	Let’s sing of loveTakada Shōko		Ayaka’s hit songs and commercial jingles are very popular.
34	BURN -Immortal Face-B’z		Nostalgic commercial jingle, striking visuals
35	Blue Sky BlueFlower		It became a hot topic thanks to a commercial featuring E-girls and Flower.
36	OK! MarianneBīto Takeshi		KOSÉ commercial song; smash hit released in 1982
37	Run For Your LifeKōda Kumi		Kumi Koda’s commercial song, filmed in Los Angeles.
38	The Sound of MusicOkuda Tamio		Okuda Tamio’s commercial jingle sings about the charm of music.
39	evolutionHamasaki Ayumi		A nostalgic commercial featuring Ayumi Hamasaki
40	YELLOWInaba Hiroshi		Koshi Inaba’s commercial jingle, a rock track brimming with a sense of speed
41	Summer Girl Soniamonta yoshinori / ohashi junko		A summer hit song, a duet with Junko Ohashi
42	Doki-Doki Summer GirlTakekawa Yukihide		Yukihide Takekawa's commercial jingle
43	SWEET KISSESAmuro Namie		A woman in a black dress leads a lion
44	Misty BlueSaijō Hideki		Hideki Saijo’s 51st commercial song
45	Faiiing love with youannie the clumsy		Shampoo commercial featuring Yui Aragaki: fair skin and fragrance
46	Marin Honda with Sumire Dancing Make UpBOMI		Women who express their individuality through makeup
47	Cinderella Who Took Off Her DressDream Ami		Dream Ami with black hair changes her impression
48	E.G. summer RIDERE-girls		Popular single by E-girls, also featured in a commercial
49	MelodyMr.Children		Yui Aragaki, a mature-looking pink rouge
50	When the cherries ripenKatō Tokiko		A famous song sung by a chanson singer
51	Even when I become an old ladyMoritaka Chisato		Chisato Moritaka’s classic hit is being revived in a commercial once again.
52	vogueHamasaki Ayumi		Ayumi Hamasaki’s classic hit ranked 3rd on the Oricon chart.
53	PARASAIL ~Theme of Shurwhite~Kadamatsu Toshiki		Toshiki Kadomatsu’s singles from the 1990s
54	I’m glad I said ‘I love you.’E-girls		E-girls' poignant ballad, a new worldview
55	Respect the POWER OF LOVEAmuro Namie		Namie Amuro’s commercial song, a collaboration with a Black gospel choir
56	flower fortune-tellingLEEVELLES		BIOLISS: expressing beauty through the shine of hair
57	Romeo and JulietNumber_i		Summer care that seeks coolness in the heat
58	Saturday NightBay City Rollers		Hit songs by the Bay City Rollers
59	cheat dayNogizaka 46		The KOSE Make Keep commercial featuring Nogizaka46
60	What I Want IsE-girls		Kaede and Harumi Sato’s burn commercial is creating a buzz.
61	Yes ForeverMISIA		A soaring song used in the Sekkisei commercial
62	edgePerfume		Eye makeup evolution: Aya Ueto and Perfume commercial
63	BRIGHTSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu		“Welcome to TOKYO” by Sandaime J Soul Brothers
64	Longer than eternityKuraki Mai		A distinctive song from Mai Kuraki’s commercial (CM) tie-ins
65	KnockdownTsuchiya Anna		Anna Tsuchiya’s rock song chosen for a commercial jingle
66	Secret Rendezvous at High NoonYamamoto Tatsuhiko		Tatsuhiko Yamamoto’s summer campaign song
67	Crazy Moon ~You Are Invincible~arashi		Arashi’s hit single tops the Oricon chart at No. 1
68	I’m in love with your eyesFukada Kyoko		Hit songs from Kyoko Fukada’s singer era
69	Invincible YouFukuyama Masaharu		Masaharu Fukuyama’s hit songs for women in their 20s and 30s
70	AbracadabraFukumen kajin to Miroku		The famous song from the Kome Kome Club used in the Lucire commercial
71	Happy BirthdayNEWS		10th single, commercial song, achieved No. 1 on the weekly chart
72	Red CarpetAmuro Namie		Namie Amuro captivates with her charismatic beauty and songs.
73	Love, how is it? Romance, how is it?Naoko Ken		The retro charm of 80s idol songs
74	You are mineJhameel		A haircare ad that captures the brilliance of everyday beauty
75	DOTCHBoA		BoA “VALENTI,” a fashion commercial song
76	Sexy Young BeautifulHappiness		Happiness’s popular single, used in a Fasio commercial and on a TV program
77	Kimi AttractionHey! Say! JUMP		Announced a popular song in a Softymo commercial, becoming a big hit
78	RAINBOW feat.Yellow ClawSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu		Yellow Claw provides the song for KOSE's commercial
79	Go RoundAmuro Namie		Namie Amuro’s commercial song, the Esprique track
80	SwimmingFukada Kyoko		Kyoko Fukada’s fifth single, a pop-style track
81	iLYNumber_i		The commercial video and music of Kose Sekkisei
82	I love meIris		Iris's debut single CM song
83	Love is the feeling of springYamaguchi Mioko		Mioko Yamaguchi’s classic themed around spring
84	GROOVE WALKCROSSOVER		A rock band song for a salon commercial