KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
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KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Tracks [2026] (21–30)
So BeautifulKubota Toshinobu
A commercial song released in November 2018.
The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.
While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.
With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.
Seven-Colored Tomorrow ~Brand New Beat~BoA
Released in 2006 as BoA’s 20th single.
It’s a happy dance number that expresses the feelings at the moment of falling in love, and BoA showcases her dancing in the music video.
It reached No.
3 on the Oricon Weekly Singles Chart and was used as the theme song for KOSÉ’s “Fasio” commercial.
A bright, fun song that you can sing and dance to.
All-Time Popular KOSE Commercial Songs: Cosmetics Commercial Tunes [2026] (31–40)
BRIGHTŌtsuji Naoyuki
This is a song included on “Welcome to TOKYO,” the single released by Sandaime J Soul Brothers from EXILE TRIBE in November 2016, and it was used in KOSE’s 70th-anniversary commercial.
This video is a cover version.
Oh! my darlingYamada Ryōsuke (Hey! Say! JUMP)
When it comes to the motivation for women to want to stay beautiful, there’s at least some influence from the male gaze, isn’t there? Ryosuke Yamada, the center of Hey! Say! JUMP with his refined looks, has a solo song that really lifts your spirits when you listen to it.
The lyrics, which think of girls, make listeners’ hearts flutter even more.
The fresh melody, perfect for a cleansing commercial, also feels great to hear.
Beauty concerns never end, but try listening to this song and wash your worries away along with your makeup.
Let’s sing of loveTakada Shōko
This is a song included on Ayaka’s double A-side single released in March 2008, which was used in a commercial for Esprique Precious.
It reached No.
7 on the Oricon chart and No.
2 on the Billboard Japan Hot 100.
The video is a cover by Seiko Takada.
BURN -Immortal Face-B’z
This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.
Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.
They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.
Blue Sky BlueFlower
The Fasio series commercial that became a hot topic features E-girls, who were brought on as new brand ambassadors.
It demonstrates that even when you dance with mascara on and work up a sweat, it still holds.
The product is promoted with the message, “Beautiful, long-lasting, won’t come off.” While everyone appearing is a member of E-girls, the song used in the commercial is by Flower.
Since some members overlap between the groups, the presentation feels completely natural.