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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s Most Popular CM Songs Through the Years: Cosmetic Commercial Songs [2026] (41–50)

E.G. summer RIDERE-girls

It’s a single released by E-girls in July 2016, notable for being available in three editions.

The Fasio commercial that used this song also features E-girls members Karen Fujii and Shuuka Fujii.

Its highest position on the Oricon chart was No.

2.

KOSE’s most popular CM songs through the years: Commercial songs for cosmetics [2026] (51–60)

ESPRIQUE 'Melt-into-it, Grown-up Luxury' Edition

MelodyMr.Children

[Beautiful Girls TV Commercial] | Yui Aragaki | KOSE ESPRIQUE (15-second commercial) ♪ “Melody” (Mr. Children) 2014
MelodyMr.Children

With the theme of “Adult Rich,” this commercial features Yui Aragaki appearing with a sophisticated, mature makeup look.

Amid the cohesive, understated makeup, a pop of vivid pink lipstick catches the eye.

True to its name—derived from a rouge that melts and fits like fondue—it delivers a melt-in, silky touch and a snug adherence to the lips.

In keeping with the product name, the lipstick is dipped into pink fondue!

When the cherries ripenKatō Tokiko

When the Cherries Ripen: Tokiko Kato 55th Anniversary
When the cherries ripenKatō Tokiko

It’s a famous French chanson, sung by Tokiko Kato, who played Madame Gina in Studio Ghibli’s 1992 film Porco Rosso.

In February 2016, it was used in a Shirosumi commercial featuring Keiko Kitagawa.

Astablanc: “Firmness & Elasticity Trial Kit – Limited Edition” Campaign

Even when I become an old ladyMoritaka Chisato

Chisato Moritaka “Even If I Become an Old Lady” (Live)
Even when I become an old ladyMoritaka Chisato
Chisato Moritaka Commercial - KOSÉ ASTABLANC: “Firmness & Elasticity Trial Kit – Limited Edition” Version

A beloved Heisei-era hit sung by Chisato Moritaka is making a comeback in a commercial, featuring the artist herself! The song was originally used as the theme for the Nippon TV drama “Matta Nashi!” and the single release includes a track that was cut from the album ROCK ALIVE.

Released in 1992 as Moritaka’s 16th single, it’s a song she composed herself.

The lyric phrase “Even if I become an older woman” has, in a way, become reality, making for a deeply moving presentation.

And yet, she’s still so beautiful… Moritaka continues to shine—how wonderful!

vogueHamasaki Ayumi

Ayumi Hamasaki / vogue (Short Ver.)
vogueHamasaki Ayumi

This is a single released by Ayumi Hamasaki in April 2000, and together with “Far away” and “SEASONS,” it is sometimes referred to as the “Trilogy of Despair.” It was used as a song for a Visée commercial.

Its highest position on the Oricon Weekly Chart was No.

3.

Fasio Chip Trick Powder Eyebrow: “Maybe you don’t even need extensions.”

I’m glad I said ‘I love you.’E-girls

E-girls / “I’m Glad I Said I Love You” Music Video (Short Ver.) — with Lyrics
I'm glad I said 'I love you.'E-girls

A ballad single that, for the first time as E-girls, expresses a new world view.

Set against a dramatic soundscape, this commercial song—portraying the sentiment of “I’m glad I said I love you”—is a poignant, story-rich track that adds a new facet to E-girls.

Incidentally, the music video is directed by the renowned Tetsuya Nakashima, known for numerous buzzworthy films and commercials such as Kamikaze Girls, Memories of Matsuko, Confessions, and The World of Kanako.

Visse “1999 Monitor” Version

Respect the POWER OF LOVEAmuro Namie

Namie Amuro-KOSE VISEE 15s (RESPECT the POWER OF LOVE)

Released in 1999 as Namie Amuro’s 13th single.

Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.

She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.