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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s Most Popular CM Songs Through the Years: Cosmetic Commercial Songs [2026] (41–50)

When the cherries ripenKatō Tokiko

When the Cherries Ripen: Tokiko Kato 55th Anniversary
When the cherries ripenKatō Tokiko

It’s a famous French chanson, sung by Tokiko Kato, who played Madame Gina in Studio Ghibli’s 1992 film Porco Rosso.

In February 2016, it was used in a Shirosumi commercial featuring Keiko Kitagawa.

KOSE’s most popular CM songs through the years: Commercial songs for cosmetics [2026] (51–60)

Astablanc: “Firmness & Elasticity Trial Kit – Limited Edition” Campaign

Even when I become an old ladyMoritaka Chisato

Chisato Moritaka “Even If I Become an Old Lady” (Live)
Even when I become an old ladyMoritaka Chisato

A beloved Heisei-era hit sung by Chisato Moritaka is making a comeback in a commercial, featuring the artist herself! The song was originally used as the theme for the Nippon TV drama “Matta Nashi!” and the single release includes a track that was cut from the album ROCK ALIVE.

Released in 1992 as Moritaka’s 16th single, it’s a song she composed herself.

The lyric phrase “Even if I become an older woman” has, in a way, become reality, making for a deeply moving presentation.

And yet, she’s still so beautiful… Moritaka continues to shine—how wonderful!

vogueHamasaki Ayumi

Ayumi Hamasaki / vogue (Short Ver.)
vogueHamasaki Ayumi

This is a single released by Ayumi Hamasaki in April 2000, and together with “Far away” and “SEASONS,” it is sometimes referred to as the “Trilogy of Despair.” It was used as a song for a Visée commercial.

Its highest position on the Oricon Weekly Chart was No.

3.

PARASAIL ~Theme of Shurwhite~Kadamatsu Toshiki

Parasail (Parasail ~ Surreal White's Theme) - Toshiki Kadomatsu
PARASAIL ~Theme of Shurwhite~Kadamatsu Toshiki

It was released in 1990 as Toshiki Kadomatsu’s 15th single.

The song was used as a KOSE commercial image song, features extensive choral parts, and was later included on the instrumental album “LEGACY OF YOU” in a different arrangement from the single.

Fasio Chip Trick Powder Eyebrow: “Maybe you don’t even need extensions.”

I’m glad I said ‘I love you.’E-girls

E-girls / “I’m Glad I Said I Love You” Music Video (Short Ver.) — with Lyrics
I'm glad I said 'I love you.'E-girls

A ballad single that, for the first time as E-girls, expresses a new world view.

Set against a dramatic soundscape, this commercial song—portraying the sentiment of “I’m glad I said I love you”—is a poignant, story-rich track that adds a new facet to E-girls.

Incidentally, the music video is directed by the renowned Tetsuya Nakashima, known for numerous buzzworthy films and commercials such as Kamikaze Girls, Memories of Matsuko, Confessions, and The World of Kanako.

Visse “1999 Monitor” Version

Respect the POWER OF LOVEAmuro Namie

Released in 1999 as Namie Amuro’s 13th single.

Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.

She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.

KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” Version

flower fortune-tellingLEEVELLES

LEEVELLES – Flower Fortune-telling [OFFICIAL MUSIC VIDEO] (BIOLISS Pure Retouch “Like a Photo” CM Song)
flower fortune-tellingLEEVELLES

This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.

It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.

Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.

The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.