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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s all-time popular commercial songs: Cosmetics CM tracks [2026] (61–70)

Fasio TV Commercial 2008

edgePerfume

Perfume 2008 Fasio CM【edge】

This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.

The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.

Tokyo Seven Days: Beyond Beauty

BRIGHTSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

It’s a track included on the 20th single “Welcome to TOKYO” by Sandaime J Soul Brothers from EXILE TRIBE, released in 2016 as a double A-side single.

It was used as the CM song for KOSE’s 70th anniversary corporate advertisement “Beyond Beauty,” featuring a cast of ten brand image ambassadors: Yui Aragaki, Aya Ueto, Keiko Kitagawa, Mirei Kiritani, Kyoko Koizumi, Sumire, Karen Fujii (E-girls), Shuka Fujii (E-girls), Chisato Moritaka, and Rola.

Longer than eternityKuraki Mai

Mai Kuraki “Longer Than Eternity”
Longer than eternityKuraki Mai

It was released in 2010 as Mai Kuraki’s 33rd single.

The song was used in a KOSE “Esprique Precious” commercial, with lyrics by Mai Kuraki and composition by Kazuo Zaitsu, who is also the guitarist and keyboardist of Tulip.

Among her singles, it is the only song that was included in neither an original album nor a best-of album.

KnockdownTsuchiya Anna

Anna Tsuchiya - Knockdown (Subtitled in Brazilian Portuguese)
KnockdownTsuchiya Anna

It’s a track included on Anna Tsuchiya’s first album, “strip me?”, released in 2006.

The song was featured in the KOSE “Visee Liquid Rouge” commercial and has a powerful, rock-infused sound.

The lyrics were written by Anna Tsuchiya herself, and the album reached No.

11 on the Oricon charts.

Secret Rendezvous at High NoonYamamoto Tatsuhiko

KOSÉ SONIA “I want to see you up close. SONIA” – ♪ Tatsuhiko Yamamoto “Secret Meeting at High Noon”
Secret Rendezvous at High NoonYamamoto Tatsuhiko

This is a song released in 1986 by singer-songwriter Tatsuhiko Yamamoto, which was used as the KOSÉ ’86 summer campaign song.

Although it only reached No.

33 on the Oricon chart and didn’t achieve a high ranking, its summery sound and vocals made it a perfect fit for a summer campaign.

He has also provided many songs to other artists.

Crazy Moon ~You Are Invincible~arashi

KOSE “ESPRIQUE PRECIOUS Invincible Foundation” Commercial
Crazy Moon ~You Are Invincible~arashi

It was Arashi’s 26th single, released in 2009 as a double A-side with “Ashita no Kioku/Crazy Moon ~Kimi wa Muteki~.” It reached No.

1 on the Oricon Weekly Singles Chart and was used as the song for KOSÉ’s “Esprique Precious” commercial.

The dance choreography was handled by Tomoyuki Yara, and the music video was filmed at Makuhari Messe.

I’m in love with your eyesFukada Kyoko

Kyoko Fukada ~ Kimi no Hitomi ni Koishiteru
I'm in love with your eyesFukada Kyoko

It was released in 2001 as Kyoko Fukada’s sixth single.

It reached No.

6 on the Oricon Weekly Singles Chart.

The song was used in a commercial for KOSÉ’s “Fashio,” and it stands as a rare track from Kyoko Fukada’s period as a singer, now that she is active as an actress.

Many people may not even know that Kyoko Fukada once had a singing career.