KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
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KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Tracks [2026] (21–30)
iNumber_i
This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.
TOKIO EXPRESSHayami Yū
It was released in 1987 as Yū Hayami’s 22nd single.
The song was used for KOSÉ Cosmetics’ autumn campaign, and it led to her being chosen for three consecutive KOSÉ campaign songs.
Yū Hayami, who projected a lively, energetic yet intelligent image, enjoyed immense popularity among men at the time.
So BeautifulKubota Toshinobu
A commercial song released in November 2018.
The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.
While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.
With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.
Please stay a woman with color (vibrance).Za Taigāsu
Released in 1982 as The Tigers’ 17th single overall.
It served as the spring image song for KOSÉ Cosmetics, and The Tigers also appeared in the TV commercial.
The lyrics were written by Yū Aku, and this became The Tigers’ first song in 12 years to rank in the Oricon Top 10.
Ten million kissesKuraki Mai
It was released in 2011 as Mai Kuraki’s 35th single.
The song was used in a KOSE “ESPRIQUE Precious” commercial, with the lyrics written by Mai Kuraki herself.
It reached No.
4 on the Oricon Weekly Singles Chart, and is a slightly bittersweet medium-tempo tune that sings of the frustration of unrequited love and the hope to keep moving forward.
You Go LadyKubota Toshinobu
This is a funky, upbeat number by Toshinobu Kubota that lightens the hearts of its listeners.
It embodies the artist’s message of “Ladies, don’t hold back—go for it!” and stands out as an empowering anthem that encourages you to move forward with confidence.
The rhythm that makes your body move and the positive message are sure to give you energy and courage.
Released in March 2018 as his 40th single, it was also featured in a commercial for KOSÉ’s ESPRIQUE.
The song was later included on the album BEAUTIFUL PEOPLE.
It’s perfect for starting a new day or for when you want to lift your spirits.
Seven-Colored Tomorrow ~Brand New Beat~BoA
Released in 2006 as BoA’s 20th single.
It’s a happy dance number that expresses the feelings at the moment of falling in love, and BoA showcases her dancing in the music video.
It reached No.
3 on the Oricon Weekly Singles Chart and was used as the theme song for KOSÉ’s “Fasio” commercial.
A bright, fun song that you can sing and dance to.