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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Tracks [2026] (11–20)

ONE BY KOSE THE WATER MATE “Delivering the world’s first moisturizing ingredient to the skin” Version

Original song

The commercial for ONE BY KOSE THE WATER MATE featuring Mio Imada uses an original song composed specifically for the ad.

Although the composer and performers haven’t been revealed, the unique, immersive melody perfectly matches the water-themed visuals.

Through piano and other instruments, the music seems to express water flowing gently and surging powerfully.

In particular, the ending conveys a torrent of water, evoking the product’s refreshing, dewy quality.

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ONE BY KOSÉ MELANOSHOT WHITE “Instantly keeps the source of dark spots colorless” Version

Original songy0c1e

The CM for ONE BY KOSÉ MELANOSHOT WHITE featuring Haruka Igawa, titled “Instantly keeping the source of dark spots colorless,” uses an original track.

The piece was created by y0c1e, a composer/arranger known for a wide range of commercial and anime songs.

True to y0c1e’s signature electronic style, the melody stands out with a glittering sheen and a lower-register resonance.

At the same time, it conveys an elegance that suits the commercial—resulting in a truly one-of-a-kind melody.

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BIOLLIS 'Birth of Bioliss Veganee' Edition

Original songMariusu Dorogusasu Hāgen

When you think of KOSE, many of you probably picture Yui Aragaki.

The song used in the BIOLISS commercial she appeared in—the “BIOLISS Veganee Launch” edition—was created by Marius Drogsås Hagen, the frontman of Norwegian band TEAM ME, known for their dream-pop sound.

Fitting the botanical haircare theme, the track is crafted with a gentle, Scandinavian-tinged atmosphere.

It’s perfect for when you want to listen to something natural or lift your spirits lightly.

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Grace One Wrinkle Care: “The Magic of Wrinkle Improvement – Gel” Edition

Original songNagano Akira (APOGEE)

In the Grace One Wrinkle Care commercial “Magic for Improving Wrinkles: Gel,” featuring Yukie Nakama, an original song is used.

The track was created by Ryo Nagano of APOGEE, who also worked on the composition and arrangement of Awesome City Club’s smash hit “Wasurena.” The melody is striking, exuding a sense of glamour that perfectly reflects the luxurious, gold-toned visuals of the ad.

It even stirs an exciting, heart-pounding feeling, as if a show is just about to begin!

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SUNCUT 'Spray' Version

Original songFujita Tetsuji

In SUNCUT’s “Spray” commercial featuring Aya Ueto, an original song plays in the background.

The track was created by Tetsuji Fujita, a composer and music producer known for numerous commercial songs, who also works as a music selector at events like Paris Fashion Week.

Fitting for a summer product ad, the melody evokes a refreshing, tropical seaside scene.

Just listening makes you want to dive into the summer ocean! It’s a perfect track to soundtrack your summer leisure, too.

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BIOLLIS 'A Walk in the Forest' Edition

butterflyReira

In BIOLLIS’s “Forest Walk” commercial featuring Yui Aragaki, the famous children’s song “Butterfly” is used.

Singer Leila performs it with English lyrics.

It’s arranged so stylishly—and so differently from the “Butterfly” you listened to or sang as a child—that you can’t tell what song it is at first listen.

It could even be mistaken for a brand-new Western pop song; it’s a track that completely overturns the image of “Butterfly” you’ve had until now.

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KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Tracks [2026] (21–30)

VEIL of Flashing Light -Hikari-MAX

MAX / VEIL of Flashing Light

VEIL of Flashing Light -Hikari-MAX

Released in 1998 as MAX’s ninth single.

With Terukazu Yokoyama handling composition and arrangement, it’s a dance track infused with Latin rhythms.

It reached No.

5 on the Oricon Weekly Singles Chart.

The song was featured in a KOSE “VISEE” commercial, and is notable for MAX’s characteristically sharp, dynamic choreography.

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