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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s most popular CM songs through the years: Commercial songs for cosmetics [2026] (51–60)

SEKKISEI “i Bright. Cool love for summer skin.”

Romeo and JulietNumber_i

SEKKISEI TV commercial: “i Bright. Cool love for your summer skin.” 15 seconds

This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.

By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.

The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.

Yes ForeverMISIA

MISIA – Yes Forever (Official Music Video)
Yes ForeverMISIA

Released in 2008 as MISIA’s 20th single.

The song was used in a KOSE “Sekkisei” commercial featuring Nanako Matsushima, with lyrics written by MISIA herself.

Although it only reached No.

15 on the Oricon Weekly Singles Chart and wasn’t a major hit, it showcases MISIA’s expansive, soaring vocals.

OLEO D’OR “Goodbye Damage: Red Carpet”

Red CarpetAmuro Namie

Namie Amuro · KOSÉ Oleodour TV Commercial “Goodbye Damage”

The eternal icon admired by women, Namie Amuro.

Many people became fans not only for her singing and dancing but also for her beauty.

And the song used in the commercial was written exclusively for this very CM.

It became a hot topic for being as cool as a character in a movie.

“For hair that won’t be defeated by adversity…” Along with that message, this product—a botanical shampoo—has become extremely popular among young women.

GROOVE WALKCROSSOVER

[TRICERATOPS] Groove Walk Copy Studio Session
GROOVE WALKCROSSOVER

This is a single released in June 2000 by TRICERATOPS, a three-piece rock band commonly known as “Triceratops.” It was featured as a song for a salon-style commercial.

The video is a cover by CROSSOVER.

KOSE’s all-time popular commercial songs: Cosmetics CM tracks [2026] (61–70)

KOSÉ MAKE KEEP “Sunscreen is here too!” Edition

cheat dayNogizaka 46

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

KOSE Make Keep series: “11 People” version / “Dance” version / “Pool” version / “Bus” version

cheat dayNogizaka 46

Nogizaka46 × KOSÉ MAKE KEEP “11 Members” Version 60s

A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.

It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.

There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.

The BGM uses their song “Cheat Day,” released in August 2024.

With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!

SPORTS BEAUTY “Absolutely No Sunburn! The Two of Us” Version

What I Want IsE-girls

E-girls / LIVE TOUR 2018 ~E.G. 11~ DVD / Blu-ray Digest Video
What I Want IsE-girls

TV and web commercials featuring members Kaede and Harumi Sato as image characters.

The refreshing ads set to E-girls’ upbeat song “What I Want Is” convey that for both of them, sunscreen is essential whether they’re on or off duty.

At the time, a “Won’t Fade, Won’t Burn: Aim for Perfect Twin Campaign” was also held, offering a chance to win an extra-large poster signed by the two, which became a major topic among fans.