KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
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KOSE’s most popular CM songs through the years: Commercial songs for cosmetics [2026] (51–60)
Romeo and JulietNumber_i
This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.
By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.
The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.
Saturday NightBay City Rollers
It’s one of the signature songs by the British band Bay City Rollers.
In Japan, it has been covered by various artists, including The 50 Kaitenz and TOKIO.
It has also been used in many commercials, starting with KOSE’s Softymo.
cheat dayNogizaka 46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!
What I Want IsE-girls
TV and web commercials featuring members Kaede and Harumi Sato as image characters.
The refreshing ads set to E-girls’ upbeat song “What I Want Is” convey that for both of them, sunscreen is essential whether they’re on or off duty.
At the time, a “Won’t Fade, Won’t Burn: Aim for Perfect Twin Campaign” was also held, offering a chance to win an extra-large poster signed by the two, which became a major topic among fans.
KOSE’s all-time popular commercial songs: Cosmetics CM tracks [2026] (61–70)
Yes ForeverMISIA
Released in 2008 as MISIA’s 20th single.
The song was used in a KOSE “Sekkisei” commercial featuring Nanako Matsushima, with lyrics written by MISIA herself.
Although it only reached No.
15 on the Oricon Weekly Singles Chart and wasn’t a major hit, it showcases MISIA’s expansive, soaring vocals.
edgePerfume
This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.
The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.
BRIGHTSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
It’s a track included on the 20th single “Welcome to TOKYO” by Sandaime J Soul Brothers from EXILE TRIBE, released in 2016 as a double A-side single.
It was used as the CM song for KOSE’s 70th anniversary corporate advertisement “Beyond Beauty,” featuring a cast of ten brand image ambassadors: Yui Aragaki, Aya Ueto, Keiko Kitagawa, Mirei Kiritani, Kyoko Koizumi, Sumire, Karen Fujii (E-girls), Shuka Fujii (E-girls), Chisato Moritaka, and Rola.