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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s all-time popular commercial songs: Top cosmetics CM tracks [2026] (1–10)

ESPRIQUE 'Lips, even more, just the way I want them' Edition

You Go LadyKubota Toshinobu

Toshinobu Kubota – You Go Lady [Official Video Short ver.]
You Go LadyKubota Toshinobu

In the ESPRIQUE commercial featuring Keiko Kitagawa titled “Lips, More, On Your Own Terms,” Toshinobu Kubota’s song “You Go Lady” is used.

This funky, upbeat track that makes you want to move was released in 2018.

You put on makeup every day, work hard at your job and at home, and there are days when things just don’t go well.

But as long as you stay true to yourself, you’ll be fine! It’s a song filled with a warm message of encouragement for women like you.

Softymo 'Removes All Kinds of Things' Version

Honey HoneySexy Zone

[Sexy Zone] "Honey Honey" 30-Second Spot Video
Honey HoneySexy Zone

Sexy Zone, a Johnny’s group, appears in Softymo’s “You Can Wash Off All Sorts of Things” commercial, and they also provide the song for it.

The track used in the ad is “Honey Honey,” released in 2019 as a double A‑side single together with “Kirin no Ko.” The lyrics depict a boyfriend who adores his girlfriend becoming increasingly captivated by her smile.

Fans, of course, and women in particular, can’t help but swoon at the irresistibly heartwarming lyrics.

Fortune Marshmallow Tint Rouge: The 'Magic of Color' Edition

Muah MuahHey! Say! JUMP

Hey! Say! JUMP – Muah Muah [Official Music Video]
Muah MuahHey! Say! JUMP

Hey! Say! JUMP, a group from Johnny’s, appears in the commercial “The Magic of Color” for Fortune Marshmallow Tint Rouge, and they also perform the CM song.

The track used is “Muah Muah,” released in 2020 as a double A-side single along with “I am.” The title “Muah” represents the sound of a kiss—perfect for this ad! The lyrics describe how the girl wearing rouge is so captivating that he falls more and more under her spell.

It’s a slightly heart-fluttering number with a catchy melody that truly steals your heart!

KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Tracks [2026] (11–20)

Suncut Prodefense: "To the Shining Beach" Edition

SummertimeFIVE NEW OLD

FIVE NEW OLD – Summertime [Official Music Video] “Suncut Prodefense” commercial song (KOSÉ Cosmeport)
SummertimeFIVE NEW OLD

This is a song by FIVE NEW OLD, a four-piece rock band that made their major-label debut in 2017 and operates under the concept of “ONE MORE DRIP (adding a splash of color to everyday life like essential oils).” Included on their fourth album, MUSIC WARDROBE, the track was selected as the theme for KOSE Suncut Prodefense’s commercial “To the Shining Beach.” Its lyrical melody and arrangement evoke a refreshing summer atmosphere and the beauty of sunsets, making it a pleasure to listen to.

With a sound brimming with the essence of summer, it’s a stylish rock number that perfectly fits the Suncut commercial.

Curl Keep Magic “Eyelash Dance” Version

JoyfulNiziU

【 Lyrics/Japanese Translation/with Furigana 】JOYFUL – NiziU (Nijū/NiziU)
JoyfulNiziU

The song that lifts my sunken spirits is NiziU’s “Joyful.” After all, people who stay positive and think forward can keep their mood steady, which helps maintain performance at work or in studying.

The concept of this song is “Let’s lift our lashes and our spirits!” so it’s perfect for sparkling women who want to polish themselves with KOSE cosmetics and shine beautifully.

The dance even includes a cute, easy-to-copy move called the “eyelash dance.”

You are my HERO Project

HeroAmuro Namie

Hero – Namie Amuro (Full)
HeroAmuro Namie

This is the 45th single by Namie Amuro, a female singer who sparked a social phenomenon known as the Amura boom in the 1990s and enjoyed charismatic popularity, especially among young women.

In addition to being the broadcast theme song for NHK’s Rio de Janeiro Olympic and Paralympic coverage, it was also used for KOSE’s “You are my HERO Project,” making it a number that virtually every Japanese person has likely heard at least once.

The open, liberating melody of the chorus stands out equally in the grandeur-focused first half and the fast-paced second half.

It’s a perfect fit for commercials targeting young women and a track where you can fully enjoy Namie Amuro’s captivating vocals.

Fasio Mascara: 'Blends in, is true to you, and lasts.'

Je saisaudioforce

The Fasio mascara commercial “Blending, Being Yourself, Lasting,” featuring Mio Imada, uses an original CM track by audioforce, known for producing many commercial songs.

Although it’s an original piece for the ad, it has been given the French title “Je sais,” meaning “I know.” The melody evokes the chic streets of Paris and can make you feel like a fashionable Parisienne yourself.

If it were played as background music around town, the whole place might instantly feel like a stylish city!