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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s Most Popular CM Songs Through the Years: Cosmetic Commercial Songs [2026] (41–50)

Summer Girl Soniamonta yoshinori / ohashi junko

This is a song released in 1983 by Yoshi Nori Monta with Junko Ohashi, a duet with Junko Ohashi, who was in the same agency at the time.

It was used as the theme song for KOSÉ’s 1983 summer campaign commercial and peaked at number 16 on the Oricon charts.

It’s a hot, summer-style duet.

Doki-Doki Summer GirlTakekawa Yukihide

It was released in 1982 as Yukihide Takekawa’s sixth single.

The song was used in a KOSÉ cosmetics commercial, and although it was released under Takekawa’s solo name, Godiego members Mickey Yoshino, Takami Asano, and TALIZMAN participated in the performance.

The song was composed by Yukihide Takekawa and arranged by Mickey Yoshino.

OLEO D’OR “Oleo d’Or” Version

SWEET KISSESAmuro Namie

Walking through a classical building in a black dress with a lion by her side… What a bold piece of staging! It portrays a powerful woman capable of taming the king of beasts.

What does this imagery mean, exactly? Interpreting the lion as a proactive man made it click for me.

Perhaps it’s meant to convey the idea of a woman who leads.

The lion waiting outside the room looks somewhat dejected, which is quite endearing.

This isn’t CGI, is it? I’m curious how they filmed it!

ESPRIQUE PRECIOUS Beauté de KOSÉ advertisement 2

Invincible YouFukuyama Masaharu

Masaharu Fukuyama Soul Request “Invincible You” (with lyrics) 2013.05.25 [Reposting from Youku prohibited]
Invincible YouFukuyama Masaharu
Gemma Ward Commercial – BEAUTÉ de KOSÉ advertisement 2 – ESPRIQUE PRECIOUS

It was released in 2007 as Masaharu Fukuyama’s 22nd single, “Tōkyō ni mo Attanda / Muteki no Kimi.” The song was used in a BEAUTE de KOSE “ESPRIQUE PRECIOUS” commercial, and since the tie-in was for a women’s cosmetic product, it was produced with women in their late 20s to 30s as the target audience.

From the demo stage, it underwent considerable arrangement, including the addition of irregular time signatures.

BIOLLIS: “Why is it so beautiful?” version

Faiiing love with youannie the clumsy

Yui Aragaki’s beautifully translucent, porcelain-white skin looks stunning.

The camera zooms in on her sleeping face, and you can really see how fine and smooth her skin is.

Was she taking a nap? Her hair sways in the gentle breeze, and her profile is lovely.

This commercial is for a line of silicone-free shampoos.

It aired in 2019.

You can almost smell the gorgeous fragrance wafting through the TV.

The music is by Annie the Clumsy, a singer-songwriter with roots in the UK.

It has a totally unpretentious vibe, yet it feels very stylish!

SPORTS BEAUTY: Marin Honda with Sumire - Dancing Make-Up

Marin Honda with Sumire Dancing Make UpBOMI

For women, makeup at the start of the day is like a little charm that helps you stay true to yourself and do your best.

We express the joy of makeup through a cute, synchronized dance.

This project was Marin Honda’s first shoot on a stage other than an ice rink, and just like her world-class figure skating ability, she learned the choreography quickly and showed outstanding expressive power in both her facial expressions and movements.

Alongside her is Sumire, who works globally as an actress and singer, portraying the rich emotions of women as they transform through makeup.

Keep your eyes on the makeup dance performed by these two women.

Sing and dance along with everyone—you’ll feel happy!

Fasio Powerful Curl Mascara: “Serious Length” Version

Cinderella Who Took Off Her DressDream Ami

Dream Ami / “Cinderella Who Took Off Her Dress” (Dream / E-girls)
Cinderella Who Took Off Her DressDream Ami

The black-haired actress shown in an extreme close-up with a cool, elegant vibe is Dream Ami—formerly of E-girls, now performing as a solo artist.

Many viewers probably didn’t recognize her in the opening scene, right? That’s how important hair color can be.

It looks like the footage was shot to align with the mascara’s image—“beautiful, long-lasting, won’t come off”—with a truly serious long-hair look.

Are they also highlighting just how dramatically one’s impression can change? In the next scene, her usual blonde self appears.