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KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?

Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.

At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.

In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!

We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.

Be sure to check them out.

KOSE’s All-Time Popular Commercial Songs: Cosmetic CM Hits [2026] (71–80)

SEKKISEI “SEKKISEI: ‘SAVE the BLUE with me’” version, 30 seconds

RAINBOW feat.Yellow ClawSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

Sandaime J SOUL BROTHERS from EXILE TRIBE feat. Yellow Claw / RAINBOW
RAINBOW feat.Yellow ClawSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

Yellow Claw, who have been whipping crowds into a frenzy at numerous music festivals, have provided a track for KOSE’s popular product “SEKKISEI” commercial.

Fans are also paying attention to the lyrics themed around Sandaime J Soul Brothers, written by Hiroomi Tosaka and CRAZYBOY.

While there’s no dancing shown in the commercial, the music video features the seven members joyfully singing and enjoying themselves, surrendering to the groove of the track.

The shoot appears to have taken place in Okinawa!

Go RoundAmuro Namie

It’s a single released by Namie Amuro in March 2011, used as the theme song for an Esprique commercial.

It ranked fourth on the Oricon weekly chart.

An English-lyric version was later included on the album “Uncontrolled.”

SwimmingFukada Kyoko

It was released in 2001 as Kyoko Fukada’s fifth single.

The song was used in a commercial for KOSÉ “Fashio” and reached No.

15 on the Oricon chart.

It’s a poppy, upbeat track that reflects Kyoko Fukada’s strong image as an actress.

Since 2002, her activities as a singer have been effectively on hiatus.

KOSE’s all-time popular commercial songs: Cosmetics TV CM tracks [2026] (81–90)

KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” version

iLYNumber_i

SEKKISEI New TV Commercial “i Bright. Facing forward, with this skin.” 30 seconds

The KOSE SEKKISEI commercial “i Bright.

Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.

The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.

The BGM uses “iLY” from Number_i’s album “No.I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.

Saturday NightBay City Rollers

Bay City Rollers – Saturday Night (1976) • TopPop
Saturday NightBay City Rollers

It’s one of the signature songs by the British band Bay City Rollers.

In Japan, it has been covered by various artists, including The 50 Kaitenz and TOKIO.

It has also been used in many commercials, starting with KOSE’s Softymo.

I love meIris

Iris “I love me” Music Video Short Ver.
I love meIris

This is the debut single released by Iris in April 2016, which drew attention after her appearance on the variety show “Nandemo World Ranking: Nep & Imoto no Sekai Banzuke.” Iris herself also appeared in the Sekkisei CM that features this song.

Love is the feeling of springYamaguchi Mioko

Mioko Yamaguchi, “Love Is the Feeling of Spring”
Love is the feeling of springYamaguchi Mioko

This is a song by singer-songwriter Mioko Yamaguchi, released in 1983, which was used as an image song for KOSÉ cosmetics.

It evokes a sense of the seasons, and as the title suggests, its sound and vocals convey the feeling of spring.

From the late 1980s, Mioko Yamaguchi provided songs for many artists, including Yukiko Okada and Miki Imai.