KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
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- Coca-Cola commercial song. A popular jingle.
All-Time Popular KOSE Commercial Songs: Cosmetics Commercial Tunes [2026] (31–40)
OK! MarianneBīto Takeshi
Unfortunately, we couldn’t find the commercial video for this one, but it’s a song that was used as the KOSÉ ’82 campaign song.
It sold over 30,000 copies.
With lyrics by Akira Ōtsu and music by Kisaburō Suzuki, this luxurious collaboration produced a track that was released in 1982.
Beat Takeshi is now hugely successful not only in variety shows but also as a film director, so many younger people aren’t very familiar with the period when he was active as a singer.
He really shines, doesn’t he? At the time, it was quite rare for a comedy entertainer to appear in a cosmetics commercial.
Run For Your LifeKōda Kumi
It was released in 2007 as Kumi Koda’s 36th single.
The single contains four tracks, and the lyrics for this song were written by Kumi Koda herself.
Chosen as the theme song for KOSÉ Visée’s commercial, the music video—filmed in Los Angeles—has a powerful feel and portrays the story of two women.
The Sound of MusicOkuda Tamio
It was released in 2004 as Tamio Okuda’s 16th single.
Tamio Okuda handled the lyrics, composition, and arrangement, and the song’s lyrics celebrate the allure of music with expressions that are quintessentially “Tamio Okuda world.” It was featured in a KOSÉ ESPRIQUE commercial and reached No.
8 on the Oricon Weekly Singles Chart.
evolutionHamasaki Ayumi
This brings back memories too! It’s a Heisei-era commercial featuring Ayumi Hamasaki herself at the peak of her career.
The song was released in 2001 as her 20th single.
Under her alias CREA, she composed the track herself.
A metallic carnivorous plant appears, and an insect flies into it.
The plant seems to represent beautiful, provocative eyes and eyelashes, while the insect likely symbolizes a man drawn in as if being sucked into those eyes.
It’s a straightforward and bold product pitch, claiming that once the shape is set, it won’t fall apart!
YELLOWInaba Hiroshi
This is a downloadable single released by Koshi Inaba in 2016.
Written specifically as the theme song for KOSÉ’s “Sports Beauty” commercial, it’s a refreshing, fast-paced rock number.
Because the lyrics used in the commercial were too bright and not to Inaba’s preferred balance, they were changed to something almost the opposite.
A short movie was released simultaneously with the digital release, featuring edited footage from his past solo live performances.
KOSE’s Most Popular CM Songs Through the Years: Cosmetic Commercial Songs [2026] (41–50)
Summer Girl Soniamonta yoshinori / ohashi junko
This is a song released in 1983 by Yoshi Nori Monta with Junko Ohashi, a duet with Junko Ohashi, who was in the same agency at the time.
It was used as the theme song for KOSÉ’s 1983 summer campaign commercial and peaked at number 16 on the Oricon charts.
It’s a hot, summer-style duet.
Doki-Doki Summer GirlTakekawa Yukihide
It was released in 1982 as Yukihide Takekawa’s sixth single.
The song was used in a KOSÉ cosmetics commercial, and although it was released under Takekawa’s solo name, Godiego members Mickey Yoshino, Takami Asano, and TALIZMAN participated in the performance.
The song was composed by Yukihide Takekawa and arranged by Mickey Yoshino.