KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]

Oh! my darlingYamada Ryōsuke (Hey! Say! JUMP)

When it comes to the motivation for women to want to stay beautiful, there’s at least some influence from the male gaze, isn’t there? Ryosuke Yamada, the center of Hey! Say! JUMP with his refined looks, has a solo song that really lifts your spirits when you listen to it.

The lyrics, which think of girls, make listeners’ hearts flutter even more.

The fresh melody, perfect for a cleansing commercial, also feels great to hear.

Beauty concerns never end, but try listening to this song and wash your worries away along with your makeup.

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Let’s sing of loveTakada Shōko

This is a song included on Ayaka’s double A-side single released in March 2008, which was used in a commercial for Esprique Precious.

It reached No.

7 on the Oricon chart and No.

2 on the Billboard Japan Hot 100.

The video is a cover by Seiko Takada.

BURN -Immortal Face-B’z

B'z / BURN -Immortal Face-

B’z KOSE CM

This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.

Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.

They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.

OK! MarianneBīto Takeshi

Beat Takeshi Live “Field Hospital 1985” Vol. 7

Unfortunately, we couldn’t find the commercial video for this one, but it’s a song that was used as the KOSÉ ’82 campaign song.

It sold over 30,000 copies.

With lyrics by Akira Ōtsu and music by Kisaburō Suzuki, this luxurious collaboration produced a track that was released in 1982.

Beat Takeshi is now hugely successful not only in variety shows but also as a film director, so many younger people aren’t very familiar with the period when he was active as a singer.

He really shines, doesn’t he? At the time, it was quite rare for a comedy entertainer to appear in a cosmetics commercial.

Run For Your LifeKōda Kumi

[CM] Koda Kumi – VISEE (Song: Run For Your Life)

It was released in 2007 as Kumi Koda’s 36th single.

The single contains four tracks, and the lyrics for this song were written by Kumi Koda herself.

Chosen as the theme song for KOSÉ Visée’s commercial, the music video—filmed in Los Angeles—has a powerful feel and portrays the story of two women.

The Sound of MusicOkuda Tamio

Tamio Okuda “The Sound of Music” (Official Music Video)

It was released in 2004 as Tamio Okuda’s 16th single.

Tamio Okuda handled the lyrics, composition, and arrangement, and the song’s lyrics celebrate the allure of music with expressions that are quintessentially “Tamio Okuda world.” It was featured in a KOSÉ ESPRIQUE commercial and reached No.

8 on the Oricon Weekly Singles Chart.

evolutionHamasaki Ayumi

Ayumi Hamasaki / evolution (Short Ver.)

KOSE VISSE CM Ayumi – evolution 30s version

This brings back memories too! It’s a Heisei-era commercial featuring Ayumi Hamasaki herself at the peak of her career.

The song was released in 2001 as her 20th single.

Under her alias CREA, she composed the track herself.

A metallic carnivorous plant appears, and an insect flies into it.

The plant seems to represent beautiful, provocative eyes and eyelashes, while the insect likely symbolizes a man drawn in as if being sucked into those eyes.

It’s a straightforward and bold product pitch, claiming that once the shape is set, it won’t fall apart!