[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kao Men’s Biore “Body Sheets PRO You Can Use on Your Face” AdMasaki Suda, Kai Inowaki

Kao Men’s Biore Face-Wipable Body Sheet PRO 15-second Commercial Masaki Suda, Kai Inowaki

This commercial starts with Kai Inowaki asking Masaki Suda, “Do you have any body wipes?” In his head, Suda thinks, “I’ve got the good Men’s Biore ones that keep you feeling fresh for a long time, but I don’t want to use them up…” He agonizes over whether to let him use his body wipes.

Then, while pretending to look for them—“Where could they be…”—he finally just says, “Don’t have any.” It really gets across how comfortable they are—so much so you want to keep them all to yourself.

On top of the humorous story, Suda’s Kansai dialect adds an extra touch of friendliness.

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Hane Keisuke

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Nishikawa: “Talking about Shohei Ohtani’s 10th year of ‘Air’” editionShohei Ohtani

Shohei Ohtani: Speaking about the 10th Year of [Air] (30 seconds)

Shohei Ohtani, who says he has always valued sleep above all, uses the [Air] series featured in this commercial.

He’s been using it for over 10 years and even says he feels uneasy without it.

Seeing that might have made more than a few people think, “I want to try it,” and sparked their interest, don’t you think?

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Hane Keisuke

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docomo MAX “It’s coming back!” versionBTS

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

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kappamaki

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Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition

Suntory Green Tea Iyemon “Iyemon: The Four Seasons of Kyoto” 32-second version | Suntory

Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.

There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.

It’s a strikingly simple approach.

A video this minimal may actually be more memorable.

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Hane Keisuke

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Bridgestone “Bridgestone’s Proper Purchase” version

Bridgestone’s “Proper Purchase”

This commercial opens with a striking shot of a tire spinning at the center of the screen and encourages choosing tires to match each person’s needs.

After highlighting how tire performance has improved in recent years, it urges viewers to use the tires that came with their new car as a baseline and select replacements carefully according to their needs.

Because tires are what your life depends on, the ad serves as a prompt to think carefully and make a considered purchase.

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Hane Keisuke

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NTT “Thank you, Perfume” VersionPerfume

Thank you, Perfume.

This commercial portrays the technology NTT has built while also conveying gratitude to Perfume, who have supported that progress by our side.

It looks back on how technology has been used in Perfume’s performances, and through the smiles of everyone involved, it expresses a positive approach to the future and a renewed determination for what lies ahead.

The song used in the footage is Perfume’s “Nebula Romance.” With its digital sound and striking rhythm, the track crafts a distinctly cool atmosphere, enhanced by tones that evoke a retro vibe.

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kappamaki

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CHANEL Spring-Summer 2026 Haute Couture Collection CHANEL Shows

CHANEL Spring Summer 2026 Haute Couture — CHANEL Shows

This is a commercial announcing Chanel’s haute couture collection, featuring striking illustrations of animals, including birds.

The ad depicts the animals working together to craft a single garment, and their endearing movements are captivating.

The finished piece is as beautiful as you would expect from Chanel, and the storytelling in the direction is equally compelling.

The commercial delivers an exhilarating feeling, as if you were watching the opening of an animated film.

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Hane Keisuke

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