[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

mineo Quiz Show “Spring mineo Discount” Version / “Packet Unlimited” Version / “MyPita 30 GB Course” Version

mineo Quiz Show Edition Spring mineo Discount

mineo Quiz Show Edition Packet Unlimited Plus

mineo Quiz Show Edition MyPita 30 GB Plan

This commercial showcases the many appeals of mineo through footage reminiscent of old quiz shows.

It clearly explains, via narration, how mineo offers a variety of plans tailored to users and makes smartphones easier to use.

It’s also fun to see what kind of wrong answers and reactions pop up, and the visuals and speaking style create a retro vibe, making for a comical piece.

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kappamaki

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Hoken no Madoguchi “Mr. Ichihara: His Public and Private Sides” EditionHayato Ichihara, Sakura Inoue

Hoken no Madoguchi CM: “Mr. Ichihara, Front and Back” Version

Hayato Ichihara appears as an employee of Hoken no Madoguchi, promoting the company’s commitment to honest service.

What’s interesting is the creative device used to convey this: as the CM title suggests, two versions of Ichihara—front and back—appear.

While it’s common to think that a person’s public face and private side have different thoughts, the two Ichiharas in this commercial say, “We mostly feel the same,” emphasizing that there’s no two-facedness.

The reversal of expectations makes for an impactful presentation.

The final gag, where he says “The chair is broken” and keeps spinning around, is also funny and memorable.

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Hane Keisuke

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MENARD Facial Salon “Counseling” Edition / “Facial Esthetics” Edition / “Recruiting Estheticians” Edition / “Supporting Your Beauty at the Salon and at Home” EditionKyoko Fukada

Facial Salon “Counseling” Edition | Menard

Facial Salon “Facial Aesthetic” Edition | Menard

Facial Salon “Recruiting Estheticians” Edition | MENARD

Facial Salon “Supporting your beauty at the salon and at home” | MENARD

This is a commercial depicting Kyoko Fukada experiencing Menard’s facial salon.

After thorough counseling and skin analysis, it shows how they provide care tailored to each individual.

It also mentions that they teach at-home care, making it clear you can enjoy a special skincare experience.

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Hane Keisuke

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Lawson “Overloading Challenge! Round 2!”Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei

[LAWSON] Overloaded Portions Challenge! Round 2! Nationwide (except Okinawa)

This is a commercial announcing Lawson’s recurring event, the “Morisugi Challenge.” In addition to the event overview—where the price stays the same but the contents are increased by 50%—the product lineup for the second wave in 2026 is introduced.

The striking direction featuring tons of gigantic foods creates such an impact that you can’t help but feel a little giddy while watching!

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Hane Keisuke

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SMBC (Sumitomo Mitsui Banking Corporation) Olive For the Future: “Hassle” Version / “Fees” Version / “Points” VersionAtsuhiro Tsuda (Diane)

[Olive] “The People of Tomorrow ~ Effort” 30-second version

[Olive] "People of Tomorrow — Fees" 30 seconds

[Olive] “The People of the Future ~ Points” 30-second version

This piece features Diane’s Tsuda delivering a message as “the passbook guy” to people embarking on a new chapter in life and beginning to face money matters.

As he shares his thoughts on bank accounts and passbooks, sharp retorts pop up about convenience and fees.

Those concerns are neatly resolved with SMBC’s Olive, which is portrayed as easy to use with no fees.

The content also conveys a comedic vibe, including his expressions when confronted with pointed opinions.

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kappamaki

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Nissan ARIYA “A crystal-clear, luxurious drive.”

[Nissan Ariya] “Crystal-clear, luxurious driving.” 30-second version

This piece portrays the comfortable driving experience of Nissan’s Ariya while highlighting the various features that support that comfort.

The sequence that transitions from a road to gliding over water is striking, and the expansive vistas effectively convey a refreshing sense of exhilaration.

The hands-off driving capability is another key point, and together with the expressions shown in that moment, it clearly evokes a sense of relaxation.

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kappamaki

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Morinaga Confectionery “Freeze-Dried Amazake & Oshiruko” Version

Freeze-dried amazake and sweet red bean soup, 15 seconds

Instant coffee is very common, but ready-to-drink amazake or oshiruko that you can enjoy just by adding hot water aren’t as well known, are they? This commercial introduces freeze-dried amazake and oshiruko that are that easy to enjoy.

Of course, it’s not just about convenience—they also emphasize that you can fully appreciate the texture of rice malt and azuki beans.

If you have a sweet tooth, this probably caught your interest, didn’t it?

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Hane Keisuke

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