[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Coca-Cola Karada Sukoyaka Tea W+ ‘Little Devil W’ VersionRyuji Akiyama

[KARADA Sukoyaka-cha W＋] Ryuji Akiyama “Little Devil W” Version 30 seconds KARADA SUKOYAKA CHA W＋

This commercial portrays the common dilemma of wanting to enjoy a meal while worrying about fat and sugar, using Ryuji Akiyama as the focal point, and emphasizes that Karada Sukoyaka Cha W+ provides the solution.

When the lid of the eel rice box is opened, fat and sugar appear and dance, and Akiyama shows his bewilderment.

It comically depicts how, despite wanting to eat because the two are there, he can’t bring himself to take a bite, and how he’s even more flustered as they cling to his hands.

In the end, he performs the CM song, clearly conveying the reassuring qualities of Karada Sukoyaka Cha W+.

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Sapporo Beer Yebisu “A Fulfilling Time” VersionYuki Yamada, Ai Mikoa, Masaki Kaji, Tsugumi

Yebisu “A Fulfilling Moment” 30-second version

This commercial gently highlights the idea that time enriched with Yebisu Beer supports each person’s communication.

It portrays moments featuring Yuki Yamada with Masaki Kaji, and Ai Miura with Tsugumi, expressing how Yebisu Beer makes time with a senior or a close friend more enjoyable.

You can feel a steady sense of relaxation throughout—from the lively conversations to the soft expressions they show.

It’s a piece that captures the appeal of Yebisu Beer’s flavor: calming the heart while making things more fun.

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Sunstar Ora² PREMIUM “Enemies of Whiteness”

Ora² PREMIUM “The Enemy of Whiteness” 30-second spot

This is a commercial for Ora² PREMIUM that features drinks like coffee, tea, and red wine—beverages that can cause tooth staining.

The ad uses animation to highlight the product’s effect of removing stains from teeth and restoring their natural whiteness.

It clearly shows what causes the stains and how to overcome them.

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Hane Keisuke

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Bridgestone “FINESSA HB01” Version

FINESSA HB01

The commercial opens with a mother who’s come to pick up her child, worrying about driving in the rain.

But once she starts driving, she’s surprised—and reassured—by how much more stable the car feels than she expected.

Apparently, that’s thanks to FINESSA.

The ad highlights that the tires deliver high performance even on rainy days, gripping through curves and hills without slipping and stopping securely.

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Hane Keisuke

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Unicharm SMART COLOR “That’s why SMART COLOR” (version)

SMART COLOR “That’s why SMART COLOR” edition

After presenting the problem that with white masks, foundation transfers to the inside and stands out, it appeals to the advantage that with SMART COLOR, the inside is beige, so foundation stains are less noticeable.

Also, the melody sung in this commercial is very catchy and sticks in your head after just one listen.

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Hane Keisuke

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Washoku Sato January 2025 All-You-Can-Eat Beef Tongue “Sato-Style Yakiniku” Edition / “Sato Shabu” EditionNagisa Shibuya

Wakashoku Sato New CM “Nagisa Shibuya [Sato-Style Yakiniku] January 2026 All-You-Can-Eat Beef Tongue Edition”

Wasyoku Sato New CM “Nagisa Shibuya [Sato Shabu] January 2026 All-You-Can-Eat Beef Tongue Edition”

In Sato-style Yakiniku and Sato Shabu, Nagisa Shibuya highlights that both meat and sushi are all-you-can-eat.

Her cheerful dining with friends leaves a strong impression.

Moreover, at the end of the commercial, it’s announced that beef tongue is also all-you-can-eat for a limited time.

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Hane Keisuke

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HARIAS “With a caring foundation, I’MPerfect.” (Edition)IMP.

HARIAS CM “I’MPerfect.” Version | 30 sec

This commercial showcases how HARIAS helps achieve beautiful skin and how that leads to confidence, conveyed through IMP.’s presence.

As they touch their skin and show a serious expression that transitions into a cool dance, it expresses the confidence of getting closer to perfection.

The song that further accentuates the cool, stylish atmosphere depicted in the visuals is IMP.’s “CARAMEL.” It gives the impression of dance music with a soft, floating feel, featuring vocals that convey gentleness throughout.

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kappamaki

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