[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory Perfect Suntory Beer “My Way of Drinking”Masato Sakai, Koji Yamamoto, Nao

Perfect Suntory Beer “My Way of Drinking” 15-sec – Masato Sakai, Koji Yamamoto, Nao – Suntory CM

The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.

They’re fully enjoying their meal with the happy combination of meat, rice, and beer.

The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.

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Hane Keisuke

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Cheer on Google and Samurai Japan: “What do they talk about on the bench?” version / “I don’t get the rules” version / “Game schedule” version / “Ask anything” version

Let’s cheer for Google and Samurai Japan | What they talk about on the bench edition

Let’s cheer for Google and Samurai Japan | I Don’t Know the Rules Edition

Cheer on Google and Samurai Japan | Game Schedule Edition

Let’s cheer for Google and Samurai Japan | Ask Anything Edition

This commercial, which aired ahead of the WBC, showcases examples of using Google’s AI search with the WBC as its theme.

It’s striking how casually and conveniently it’s used—having the game schedule compiled, asking about the basic rules that baseball beginners should at least know, and even posing any little questions that come to mind while watching a game.

It’s a spot that really makes you want to try AI search.

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Hane Keisuke

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KOSE Visee “Nemmake Fake Rouge II” VersionTzuyu

WEBCM “Visée Nenmaku Fake Rouge II” edition, on sale February 16, 2026

This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.

It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.

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Hane Keisuke

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The CHOYA Aged One Year “Magic” Version / “Fullness” VersionKoji Seto

The CHOYA “Magic” Edition

The CHOYA “Mitsuru” Edition

This commercial coolly conveys what kind of dedication goes into The CHOYA, as presented by Koji Seto.

The main highlight is that it uses the equivalent of 15 Nanko plums, and the resulting rich flavor is showcased through his composed expressions.

The ad also expresses satisfaction with the taste in various ways, such as a magic trick where Nanko plums are placed into a bottle and scenes of him smiling as he enjoys the aroma and flavor.

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kappamaki

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Daihatsu e-Hiject Cargo “Japan’s Working Electric Vehicle” Edition

TVCM e-HIJET Cargo “Japan’s Working Electric Vehicle” (15 seconds) Daihatsu Official

This commercial introduces Daihatsu’s e-HIJET Cargo by showing it through the people who love using it.

It conveys that the HIJET’s signature loading capacity is fully realized even as an electric vehicle, offering performance that supports working people.

It also depicts the driving range, communicating that it’s reliable enough for work.

By showing hardworking people smiling, the ad emphasizes comfortable driving and peace of mind.

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kappamaki

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Nintendo Mario Tennis Fever “Variety” version / “Fever Racket” version

Mario Tennis Fever TV Commercial: Variety Edition

Mario Tennis Fever TV Commercial: Fever Racket Version

This is an introductory commercial for the Nintendo Switch 2 game “Mario Tennis Fever.” While showing actual gameplay, it presents regular matches, special rule modes, and the option to choose rackets with various effects.

It’s a commercial that builds excitement more and more with its rich variety of content.

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Hane Keisuke

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Tokyu Livable Frankly, where? “Best Friend” version / “Cousin” versionKeita Machida, Sei Shiraishi

Subtitles: “Honestly, where?” Best Friend Version 30 seconds

Subtitles: “Honestly, where?” Cousin Edition, 30 seconds

It depicts Keita Machida and Sei Shiraishi, who work at Tokyu Livable, being asked by friends and relatives, “If you’re selling a house, which real estate company do you recommend?” Both confidently reply, “Honestly… ours!” At the end of the commercial, it highlights their strength of leveraging a unique network to attract buyers from all over the country.

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Hane Keisuke

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