[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

JR West ICOCA to iPhone. “Just import it—super smooth.” / “Even charging is super smooth.”High Heels Ringo, Yuna Furukawa

[Official] JR West: Move your ICOCA to iPhone. Just import it for super smooth travel. (30-second ver.)

[Official] JR West: ICOCA to iPhone. Even charging is super smooth. (30-second version)

These are two commercials showing Yuna Furukawa introducing Apple Pay’s ICOCA to Ringo.

In both ads, Ringo tries to use a physical ICOCA card, and Furukawa presents how importing ICOCA into an iPhone makes it much more convenient.

The spots highlight that it’s easy to set up and handy to use, and many viewers likely thought, “I want to try it,” after hearing her explanation.

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Hane Keisuke

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SCSK “SPEECH” VersionMio Imada

CM “SPEECH Edition” / SCSK Corporation

This “SPEECH” installment is a TV commercial for SCSK, an IT services company, featuring Mio Imada.

Bathed in the spotlight on a grand stage, Imada delivers a speech in English: “We can absolutely change this world!” As the crowd erupts in applause, she mutters under her breath, “I mean, I’m not the one who’s going to change it, though.” It’s a commercial where you can enjoy Imada’s adorable charm.

SHARP Air Purifier – Air Is Something We ‘Ingest’ (Consumption) VersionMinami Hamabe

Air Purifier: “What is air?” Intake Chapter, 60 seconds | SHARP

This commercial starts by presenting the percentages of substances humans take into their bodies in a day: 7% from food, 8% from beverages, and 83% from air.

Many viewers probably found themselves wondering, “What kind of commercial is this?” In fact, it’s an ad for an air purifier.

Since we take in that much air every day, the message is that we should keep that air clean.

However, the commercial ends with the message, “An air purifier does more than just clean the air.” As the title suggests, it’s a commercial that prompts you to think about what air really is.

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Hane Keisuke

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Recruit Zexy “February 2026 issue (released December 2025)” versionAnji Ikebata, Takumi Nishigaki

"This Month’s Zexy" TV Commercial, February 2026 Issue (released December 2025)

This is a promotional commercial for the February 2026 issue of Zexy.

Anji Ikehada and Takumi Nishigaki appear as the bride and groom, briskly introducing the February issue’s freebies.

It’s also memorable that a kitty makes an appearance this time in honor of February.

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Hane Keisuke

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Daiwa House: This Side of the World – “What’s Inside Matters” VersionYuriko Yoshitaka, Sosuke Ikematsu

[Corporate Commercial] This World: “What’s Inside Matters” Edition

This commercial expresses ideas about what an ideal home is through a drama starring Yuriko Yoshitaka and Sosuke Ikematsu, while also conveying that Daiwa House supports those feelings.

The story begins with the curious phrase “a home in this world,” and it portrays scenes many can relate to, showing how a home supports everyday life.

The phrase “what’s inside matters” is another key point, further communicating a way of thinking about home.

The visuals evoke relaxation at home, with a calm and gentle atmosphere.

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kappamaki

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Daido Life, “Sports make life shine.” Narration by Ryoma Takeuchi.Ryoma Takeuchi

Sports make life shine. (30 seconds)

The Daido Life commercial titled “Sports Enrich Life,” narrated by Ryoma Takeuchi.

In this CM, scenes of various sports appear one after another, showcasing Daido Life’s support for a wide range of sports.

It says that sports have the power to enrich not only the athletes but also the hearts of the fans who watch them, and many people will likely relate to that message.

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Hane Keisuke

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Nissin Foods Chicken Ramen “Birth of the Hiyoko-chan Chicks” VersionMasao Hashimoto, Shuuto Inomata, Taiki Shinozuka

Chicken Ramen CM: 'Birth of the Chicks – Shell Version' 30 seconds / Masao Hashimoto, Shuto Inomata, Taiki Shinozuka

Three members of timelesz—Masaki Hashimoto, Shuto Inomata, and Daiki Shinozuka—appear dressed as little chicks, highlighting how dropping an egg into Chicken Ramen boosts the excitement.

In the commercial, the trio sings the familiar jingle to convey that uplifting feeling, creating a cute and approachable atmosphere.

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Hane Keisuke

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