[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Dai-ichi Life: Why change to ‘Daiichi Life’?Mio Imada, Hokuto Matsumura, Subaru Kimura, Yumia Fujisaki

Why change to Dai-ichi Life? - 30-second version

This is a commercial announcing that, in April 2026, the Dai-ichi Life Group will change its name to Daiichi Life Group.

In the video, when asked why the name is changing, Mio Imada says, “It’s about expanding ways of living.” The change is intended to enable the company to offer a broader range of products and services beyond just life insurance.

The rhythmic phrases and the cast’s dancing make the commercial especially memorable.

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Hane Keisuke

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Nishimatsuya: “Supporting Smiles in Parenting 2026”

[Nishimatsuya Official] 2026 Supporting Parenting with Smiles — 30-Second Commercial [CM]

This commercial portrays everyday, spontaneous moments of communication between children and adults, while also highlighting Nishimatsuya’s commitment to supporting child‑rearing.

The key point is adults smiling as they interact with children, conveying a sense of watchful care from the community and those around them.

It emphasizes warmth by showing people of various generations and appearances treating children with the same kindness.

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kappamaki

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Rakuraku Cloud: “Our Past and Our Future” EditionKenichi Takitō, Natsuko Yokozawa, Mone Kamishiraishi

Rakuraku Cloud: “Our Journey So Far and the Road Ahead” (30 seconds)

This commercial highlights how the power of AI is being added to RAKURAKU Cloud, which has long stood by the struggles of people working in companies, and conveys our desire to further enhance their comfort.

By showing a digest of previously aired commercials featuring Kenichi Takito, Natsuko Yokozawa, and Mone Kamishiraishi, it looks back on how various challenges were solved and, with a touch of humor, expresses the intention to leverage those lessons for an even better future.

The song that further accentuates the strong stride toward the future depicted in the visuals is “Full Swing” by The Cro-Magnons.

With a band sound that is both powerful and refreshing, it clearly conveys the spirit of tackling everything with full force.

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kappamaki

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Glico Pocky ‘Discover Pocky’ VersionAyana Shiromoto

Pocky Ayana Shiromoto ‘Discovering Pocky’ version (60″)

This commercial shows Ayana Shiromoto in a library, reading a book about the care that goes into making the chocolate used for Pocky.

Learning that the chocolate is crafted with carefully selected cocoa, she can’t help blurting out, “Wow!” Toward the end of the commercial, there’s a scene of her eating Pocky with a little girl; their heartwarming interaction leaves a lasting impression.

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Hane Keisuke

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Kirin Beer Lager Zero: “Apology to Yutaka Matsushige”Yutaka Matsushige

Lager Zero: Apology to Yutaka Matsushige

This memorable commercial for non-alcoholic Lager Zero was created in collaboration with the drama “Kodoku no Gourmet.” Goro Inogashira, played by Yutaka Matsushige, is characterized as someone who can’t drink alcohol.

In the ad, we see Goro visiting a restaurant that serves alcohol but also offers delicious food.

A message from the ad’s producer appears, addressed to Matsushige, who has long portrayed the teetotaler Goro Inogashira: “We should have reached out to you sooner.” It then shows Matsushige enjoying a Lager Zero.

The song that plays in the latter half of the commercial is “Cartoon Heroes” by the Danish group Aqua, notable for its poppy, catchy melody and bright, polished production.

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Hane Keisuke

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Dior ADDICT「THE NEW PERFUMES」／「LIP GLOW OIL」Anya Taylor-Joy、Willow Smith、Jisoo

DIOR ADDICT – THE NEW PERFUMES

DIOR ADDICT – LIP GLOW OIL

This commercial promotes the appeal of Dior’s lipsticks and perfumes through appearances by Anya Taylor-Joy, Willow Smith, and Jisoo.

In a charming, pink-centered room, scenes of them enjoying lip products and fragrances vividly convey the effects that enhance cuteness and the uplifting feeling that supports it.

The song that further accentuates the resolve to stay true to oneself conveyed by the visuals is Madison Beer’s “make you mine.” The impression comes from her determined vocals layered over a tense sound, which powerfully communicates the drive to move forward as your authentic self.

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kappamaki

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Dior Summer 2026 campaign「featuring Kylian Mbappé」／「featuring Greta Lee」Kylian Mbappé、Greta Lee

Dior Summer 2026 campaign featuring Kylian Mbappé

Dior Spring Summer 2026 campaign featuring Greta Lee

This is a commercial promoting Dior’s Spring/Summer 2026 campaign, presented through the presence of Kylian Mbappé and Greta Lee.

Rather than conveying information, it seems to prioritize atmosphere, with the exhilaration of holding the product captured in the smiles of the two.

The song that firmly underscores the distinctive mood of the visuals is “How You Satisfy Me” by Spectrum.

Its keyboard tones, treated with mysterious effects, are striking, and their weightless feel creates an almost futuristic ambience.

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kappamaki

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