[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

docomo MAX “It’s coming back!” versionNEW!BTS

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

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kappamaki

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Shiseido PRIOR Medicated Wrinkle Beauty Corset Gel n “Don’t Give Up” VersionNEW!Jun Fubuki, Takako Tokiwa

PRIOR Medicated Wrinkle Beauty Corset Gel n | TV Commercial “Don’t Give Up” NEW 15 seconds | Shiseido

It promotes the expectation that just a single item can improve wrinkles.

When Takako Tokiwa looks a bit uneasy, wondering, “Wrinkle improvement with an all-in-one?” Jun Fubuki gazes at her with a confident expression and says, “That worry will turn into anticipation.” Through their exchange, it’s conveyed that you don’t need to use a bunch of products—Medicinal Wrinkle Beauty Corset Gel n alone is enough.

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Hane Keisuke

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meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version: Noel Hayase / Suzuka Chinzei / Ruka Nakagawa / Mana ManakaNEW!Noel Hayase, Suzuka Chinzei, Ruka Nakagawa, Mana Manaka

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Noel Hayase ver.> #NEWOKASHIPROJECT

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Suzuka Chinzei ver.> #NEWOKASHIPROJECT

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Ruka Nakagawa ver.> #NEWOKASHIPROJECT

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Mana Manaka ver.> #NEWOKASHIPROJECT

This commercial conveys the excitement of Valentine’s Day—and the appeal of Meiji chocolate that supports it—through a scenario in which FRUITS ZIPPER members give you chocolate.

The words they use when handing it over differ by member, highlighting each one’s personality while showing that the chocolate suits any type of individuality.

Further accentuating the happy Valentine’s atmosphere depicted in the visuals is FRUITS ZIPPER’s song “HapiChoco.” Its bouncy rhythm and sparkling sound are striking, and together with the vocals, it delivers an unmistakable sense of cuteness.

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kappamaki

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KOSE Visee “Nemmake Fake Rouge II” VersionNEW!Tzuyu

WEBCM “Visée Nenmaku Fake Rouge II” edition, on sale February 16, 2026

This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.

It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.

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Hane Keisuke

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Kanebo ALLIE Texture-Smoothing Filter UV “The secret to not getting sunburned is a flawlessly flat complexion.”NEW!Kyoko Yoshine

ALLIE Texture-Smoothing Filter UV: The secret to not getting sunburned is a flawlessly flat complexion. (15 seconds)

This is a commercial introducing ALLIE Bumpy-Surface Correcting Filter UV, which addresses uneven sunscreen application caused by skin’s texture irregularities by smoothing them as you apply.

While Kyoko Yoshine is shown painting a floor with bumps and dips, the narration points out the cause of streaky sunscreen.

It then highlights that ALLIE’s Bumpy-Surface Correcting Filter UV helps prevent uneven application.

The product features are presented with visuals that make them intuitively easy to understand.

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Hane Keisuke

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Nitori Shelf Desk “Plenty of storage and freely configurable layout” editionNEW!

Shelf desk [Ample storage and freely configurable layout]

This is a commercial introducing a versatile shelf desk that offers flexible use.

In addition to its high storage capacity, its standout feature is the desk section on casters, allowing you to freely change the layout.

It also raises expectations that it can be used for a long time by changing its form to suit different purposes and ages.

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Hane Keisuke

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Nissin Foods Nissin Yakisoba “Godly Powder Community” AdNEW!Chocolate Planet

Nissin Yakisoba CM “Realm of the Divine Powder” 30 sec / Chocolate Planet

This Nissin Yakisoba commercial has Chocolate Planet’s distinctive style that really sticks with you! They introduce the powdered sauce—dubbed “the divine powder”—as the key to the flavor, set to music with a reggae vibe.

The way they dance to the music while hyping the tastiness of the powdered sauce is memorable, and once you hear that reggae-style melody, it really stays in your head.

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Hane Keisuke

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