[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory Whisky Ao “Please enjoy a journey in a glass.”NEW!Ichiro Yamaguchi, Kuruma Takahira, Yoshihiko Ueda, Reo Yoshida, Mijika Nagai

SUNTORY WHISKY Ao “Please enjoy a journey in a glass.” 30-second version Suntory

Five figures active across entertainment, art, fashion, and other fields appear, shown savoring Suntory Whisky Ao.

The secret behind Ao’s delicious taste is described in depth, and in the background, the way they drink Ao looks incredibly cool.

Tying into its origin from distilleries in five different countries, the tagline “Enjoy a journey in a single glass” leaves a strong impression.

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Hane Keisuke

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Recruit Hot Pepper Beauty “If you’re going to change, use spring as your excuse.” EditionNEW!Fuku Suzuki, Mumeixxx

[HOT PEPPER Beauty] ~If you’re going to change, let spring be your excuse. Version_30 seconds~

This is an introduction to Hot Pepper Beauty’s spring campaign supporting first-time visits to hair salons—a commercial that conveys the idea of transforming yourself.

It portrays a man nervous about his first salon visit, watched over by Fuku Suzuki and Mumeixxx, who empathize with his anxiety while praising his courage to take on the challenge.

With its springtime theme of new beginnings, the content also conveys a refreshing and positive feeling.

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kappamaki

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UCC Ueshima Coffee UCC TOTONOU by BLACK Sugar-Free “Totonou Me” VersionNEW!

UCC TOTONOU by BLACK Unsweetened “Totonou Watashi” Version 15 Seconds

This is a commercial introducing TOTONOU, a rare product that’s both coffee and a Food with Function Claims.

It reportedly supports increased energy expenditure at rest, so many people who drink coffee every day may be thinking, “Maybe I should switch to this.” It’s an eye-catching ad for those who drink coffee daily and those who are concerned about their body shape.

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Hane Keisuke

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Lawson: “Hapitoku Festival Onigiri” begins Tue, 3/24!NEW!Kenichi Matsuyama, Tomio Umezawa

[Lawson] [Starts Tue 3/24!] Hapitoku Festival Onigiri 15 seconds

This is a commercial introducing the great deals of the “Hapitoku Festival.” The offer is that if you buy two rice balls, you get one drink for free, and the ad conveys the value with a festive, carnival-like atmosphere.

The image of Tomio Umezawa riding on a portable shrine modeled after a bottled tea and being carried is especially striking and impactful, isn’t it?

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Hane Keisuke

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Sato Pharmaceutical Yunker “Pointillism” VersionNEW!Yoshinobu Yamamoto

Yunker “Pointillism” Edition

Yoshinobu Yamamoto repeatedly practices pitching at a wall.

The narration says, “The biggest wall to moving forward might be fatigue,” and recommends Yunker as the way to break through it.

It’s also striking that in the latter half of the commercial, the marks left on the wall where Yamamoto’s throws hit spell out “Yunker.”

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Hane Keisuke

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Kao Sofina est MAQUIA × est &TEAM HARUA Movie “Meguriai (Chance Encounter)” VersionNEW!HARUA

est MAQUIA×est &TEAM HARUA MOVIE_Encounter Edition

This commercial expresses est’s strong moisture-retaining power as desert skincare, with &TEAM’s HARUA speaking to viewers with compelling intensity.

By overlaying imagery of a parched desert, it clearly conveys that the product can address even the driest skin.

Not only HARUA’s narration but also his expressions are key points to watch; his gentle smile throughout evokes an image of confidence gained through improved skin quality.

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kappamaki

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Sapporo Beer: Robust Taste — What does “robust taste” mean? “Debut” versionNEW!Yuya Yagira

Sapporo Bold Taste <Ultra Sugar-Free> What does “bold taste” mean? Debut Chapter

This is a commercial introducing Sapporo Beer’s “Sour Nomigotae,” said to be crafted with a focus on a satisfying drinking experience.

Yuya Yagira ponders the question, “What does ‘nomigotae’ (drinking satisfaction) mean?” and then experiences the answer for himself by actually drinking it.

The direction of the ad, which essentially says “You’ll understand once you drink it,” really raises expectations, doesn’t it?

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Hane Keisuke

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