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[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you’re bound to see commercials.

New commercials air every day, and many of them draw attention for various reasons—star-studded casts, funny storylines, the songs used, and more.

In this article, we’ll showcase the latest commercials all at once!

You might even find a commercial you saw once and were curious about, or one that’s been trending online.

If you find the one you’ve been looking for, be sure to take your time and enjoy it.

Alright, let’s dive in!

The Latest Trending Commercials (221–230)

Aiful “Ai-man” VersionSeven Bends

AIFUL_NanamagarI Aiman Version A

AIFUL_Nanamaga ri Aim an Version B

This is a memorable commercial packed with surreal humor featuring the comedy duo Nanamagari.

Mr.

Morishita appears as a strangely dressed character called “Ai-Man,” and the story unfolds as he cheers up a woman with eerily peculiar items like a “stomach hot-water bottle” and an “ear lottery.” It’s a funny ad whose unique, offbeat atmosphere leaves a strong impression.

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Nissin Foods Frozen Nissin Honmen “Chewy Noodles You Can Bite Into” Version

Frozen Nissin Honmen CM “Chewy Noodles to Bite” 30 seconds / Koresawa

A Nissin Honmen commercial featuring singer-songwriter Koresawa, who handled the music.

The mascot characters, Reko-chan and Inu-kun, appear and show off a dance, with Reko-chan urging Inu-kun to try Nissin Honmen.

Through the cute, catchy animation, the deliciousness of Nissin Honmen really comes across.

The background music is a parody of Koresawa’s “Uwaki Shitara Akan de.” Like the original, the Kansai-dialect lyrics are striking and leave a strong impression.

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Lottery Loto 7: The Boyfriend, the Girlfriend, and the 1.2-Billion Man Episode 23 “Goodbye” / Episode 24 “Father, Mother, and the 1.2-Billion Man” / Digest CompilationRyunosuke Kamiki, Mone Kamishiraishi, Koji Yamamoto

[Him, Her, and the 1.2-Billion Yen Man] Episode 23 “Goodbye” (Loto) 30 seconds

[He, She, and the 1.2-Billion Man] Episode 24: “Father, Mother, and the 1.2-Billion Man” (Lotto) 30 seconds

He, She, and the 1.2 Billion Man: Compilation Edition

After three years on the air, the “He, She, and the 1.2-Billion Man” series has finally concluded with episode 24.

In episode 23, Ryunosuke Kamiki and Mone Kamishiraishi successfully tied the knot.

However, Koji Yamamoto appeared at the wedding, left some cryptic words, and then vanished.

In episode 24, Koji Yamamoto has disappeared from the couple’s memories.

The two are living happily with a newborn child, but the child’s name is “Koji.” And thus, the series of commercials drew its curtain with a most peculiar twist.

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Kao Sofina iP Base Essence & Midnight Penetration Cream “Night Skin Care” EditionFumiya Takahashi

SOFINA iP Kao SOFINA iP Base Essence & Midnight Penetrating Cream “Night Skin Care” Web CM Fumiya Takahashi Commercial

This is a commercial for Sofina iP Base Essence and Midnight Penetrating Cream, which propose skincare that makes use of your sleep time.

It highlights that by using the essence and cream before bed, you can thoroughly moisturize your skin while you sleep.

With a nighttime-themed production and Fumiya Takahashi’s calm narration, the commercial conveys a comforting feeling that gently accompanies you at the end of the day.

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Nintendo Mario Tennis Fever “Variety” version / “Fever Racket” versionNEW!

Mario Tennis Fever TV Commercial: Variety Edition

Mario Tennis Fever TV Commercial: Fever Racket Version

This is an introductory commercial for the Nintendo Switch 2 game “Mario Tennis Fever.” While showing actual gameplay, it presents regular matches, special rule modes, and the option to choose rackets with various effects.

It’s a commercial that builds excitement more and more with its rich variety of content.

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Lawson “Starting Tue 1/27: Overloaded Portion Challenge! Part 1!” EditionKenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei

[Lawson] Starts Tue 1/27! Overflowing Portions Challenge, Part 1! Nationwide except Okinawa

This is a commercial announcing Lawson’s signature “Overfill Challenge” campaign.

Popular products with increased contents at the same price make an appearance, and the cast members are clearly delighted.

The CM effectively conveys the excitement of this limited-time, great-value campaign.

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The Latest Trending Commercials (231–240)

Suntory -196 “Unstoppable! Made with 100% fruit-infused liquor!”Nagisa Shibuya, Saori Yoshida

-196 'Isn't it unbeatable! Made with 100% fruit-infused liqueur!' 15-second version Nagisa Shibuya Saori Yoshida Suntory

As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.

Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.

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