[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

SHARP Air Purifier – Air Is Something We ‘Ingest’ (Consumption) VersionMinami Hamabe

Air Purifier: “What is air?” Intake Chapter, 60 seconds | SHARP

This commercial starts by presenting the percentages of substances humans take into their bodies in a day: 7% from food, 8% from beverages, and 83% from air.

Many viewers probably found themselves wondering, “What kind of commercial is this?” In fact, it’s an ad for an air purifier.

Since we take in that much air every day, the message is that we should keep that air clean.

However, the commercial ends with the message, “An air purifier does more than just clean the air.” As the title suggests, it’s a commercial that prompts you to think about what air really is.

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Hane Keisuke

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au ‘We’ll keep connecting, even more.’ Version

Always, further, connecting. au

This commercial conveys au’s efforts under the theme “Always, more, we’ll keep you connected.

au,” highlighting improvements and expansions of service areas across Japan and measures for events.

It depicts scenes like illuminations and festivals, clearly showing how au plays an active role in those settings.

Through the advance preparations, it also communicates a sense of care—ensuring participants can enjoy themselves more comfortably.

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kappamaki

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Glico Pocky ‘Discover Pocky’ VersionAyana Shiromoto

Pocky Ayana Shiromoto ‘Discovering Pocky’ version (60″)

This commercial shows Ayana Shiromoto in a library, reading a book about the care that goes into making the chocolate used for Pocky.

Learning that the chocolate is crafted with carefully selected cocoa, she can’t help blurting out, “Wow!” Toward the end of the commercial, there’s a scene of her eating Pocky with a little girl; their heartwarming interaction leaves a lasting impression.

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Hane Keisuke

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Honda S+ Shift ‘A New World Line’ Version

[Honda S+ Shift] Web Movie “A New World Line” Long Ver.

A commercial titled “A New Worldline” introduces the S+ Shift featured in the Prelude.

Through footage of the Prelude speeding by with a crisp, satisfying sound, it brilliantly conveys the thrilling driving feel delivered by S+ Shift.

While it doesn’t offer concrete explanations, the ad is stylishly crafted to pique the curiosity of car enthusiasts.

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Hane Keisuke

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JR East ‘Travel on Weekdays! Kyun♡ Pass’ VersionNarration: Hiro Shimono

Travel on weekdays! Kyun♡ Pass

This is a promotional commercial for a limited-time ticket that lets you ride unlimited on JR East lines on weekdays.

It introduces a 1-day ticket for 10,000 yen, and a 2-day ticket for 18,000 yen, which is an even better deal.

It’s the kind of ticket that makes you want to plan a relaxed weekday train trip.

The narration by voice actor Hiro Shimono is upbeat and fast-paced, and it really lifts your spirits just listening to it!

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Hane Keisuke

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Suntory Kin-Mugi [75% Less Carbs] “Tempting Shopping Street” VersionTaiga Nakano

Kinmugi (75% Less Sugar) “The Tempting Shopping Street” 30s — Taiga Nakano — Suntory TV Commercial

As Taiga Nakano walks through the shopping street, enticing aromas waft from all around… Dumplings, fried chicken, grilled skewers, croquettes—so many delicious options.

Eventually, unable to resist, Nakano says, “I want to eat, I want to drink.” That’s when Kinmugi 75% Off Carbs is recommended.

Because it’s lower in carbs, you can enjoy more tasty food.

The image of Nakano looking blissful as he drinks Kinmugi while eating a croquette is especially memorable.

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Hane Keisuke

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NAGAKEN EXTREME FUND by Eiken-gumi, Vol. 3: “Scha Dara Parr” / Vol. 4: “PUFFY”Scha Dara Parr, PUFFY

NAGAKEN EXTREME FUND Vol. 3 – Scha Dara Parr 30 seconds

NAGAKEN EXTREME FUND Vol. 4: PUFFY 30-second

These are the third and fourth installments in a series of commercials by Eiken-gumi that support the production of music videos for artists.

The third features Scha Dara Parr, known for songs like “Konya wa Boogie-Back,” and the fourth features PUFFY, who helped lead the J-pop scene from the late ’90s.

The footage shows dynamic filmmaking using heavy machinery and helicopters, leaving us curious to see the full picture.

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Hane Keisuke

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