[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Taisho Pharmaceutical Lipovitan D ‘Lipovitan Days (The Beginning)’ edition song: RADWIMPS ‘You, Sheep, and Blue’

Lipovitan D TV Commercial: “Lipovitan Days (The Beginning)” – 60 seconds

This commercial is themed “Lipovitan Days,” depicting people who push themselves to go one step further with Lipovitan D.

It showcases various challenges and efforts in work, sports, events, and more, and as everyone’s expressions turn into smiles, it conveys a positive feeling toward the future.

The song that further amplifies the upbeat mood portrayed in the footage is RADWIMPS’ “Kimi to Hitsuji to Ao.” Driven by a light, rhythmic band sound, the track unfolds with increasingly brilliant tones toward the chorus, evoking a bright atmosphere.

The words seem to bounce along with the rhythm, making it a song that radiates a sense of fun.

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kappamaki

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Suntory: Suntory’s Craftsmanship “Hakushu” EditionNarrator: Misuzu Jinno

Suntory’s Craftsmanship: “Hakushu” Edition – 60 seconds

This commercial gives a detailed look at the whisky-making process at the Hakushu Distillery in Yamanashi Prefecture.

It shows the production steps in which malted barley—the raw ingredient—is stirred by hand, with each individual grain carefully observed.

Through interview footage with the staff, you can clearly feel their passion for crafting whisky.

The background music features an instrumental arrangement of Koji Tamaki’s signature 1996 song “Den-en” (Rural Landscape).

The arrangement further highlights the beauty of the original melody, resulting in a finish so captivating you can’t help but be enthralled.

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Hane Keisuke

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CHINTAI ‘AI in CHINTAI!’ VersionKazuya Ohashi

CHINTAI 2026 Spring Commercial: 'AI in CHINTAI!' 15-Second Version | CHINTAI

Kazuya Ohashi of Naniwa Danshi is introducing how searching for properties on CHINTAI is becoming even more convenient with the use of AI.

It not only tailors property conditions to users’ preferences but also suggests recommended neighborhoods.

Ohashi’s cheerful smile as he says in Kansai dialect, “AI, ee yan!” (“AI is great!”) is especially memorable!

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Hane Keisuke

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JR West ICOCA to iPhone. “Just import it—super smooth.” / “Even charging is super smooth.”High Heels Ringo, Yuna Furukawa

[Official] JR West: Move your ICOCA to iPhone. Just import it for super smooth travel. (30-second ver.)

[Official] JR West: ICOCA to iPhone. Even charging is super smooth. (30-second version)

These are two commercials showing Yuna Furukawa introducing Apple Pay’s ICOCA to Ringo.

In both ads, Ringo tries to use a physical ICOCA card, and Furukawa presents how importing ICOCA into an iPhone makes it much more convenient.

The spots highlight that it’s easy to set up and handy to use, and many viewers likely thought, “I want to try it,” after hearing her explanation.

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Hane Keisuke

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Y!mobile “The New Plan is a Great Deal” / “Unlimited Domestic Calls are a Great Deal for Ages 60+” / “Get the Latest Models for Less with the New Value Support” / “Save While Keeping Your Current Smartphone”

Y!mobile “The New Plan is a Great Deal” Version – 15 Seconds

Y!mobile “Unlimited domestic calls for ages 60 and over is a great deal” version, 15 seconds

Y!mobile “Great deals on the latest models with the New Value Support” 15-second version

Y!mobile 'Great Deals Without Changing Your Smartphone' 15-Second Version

In this commercial, the store manager and the duo Batterys introduce the benefits of Y!mobile, highlighting that there are plans tailored to each user.

It showcases a new plan with more data, unlimited domestic calls for those aged 60 and over, great deals on the latest models, and the ability to keep using your current smartphone—illustrating support for a wide range of users.

The lively back-and-forth of Batterys’ boke and tsukkomi also conveys a positive, approachable vibe that encourages people to try it out casually.

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kappamaki

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Daihatsu Rocky: “Perfectly Sized” VersionTakumi Kitamura, Yuma Yamoto

TV commercial Rocky “Perfect Size” version (15 seconds) – Official Daihatsu

In stark contrast to the first-generation Rocky sold in the ’90s, the second-generation Rocky introduced in 2019 is presented as a compact crossover SUV.

Takumi Kitamura, seated in the driver’s seat, highlights how its perfectly balanced size makes it easy to handle and drive.

By depicting the car slipping smoothly into a parking space, the piece strongly emphasizes its compactness and ease of driving.

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Hane Keisuke

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Nitori: “Comfortable Interiors Made Easy with Special Products from the Official Nitori Net Store—Simple Ordering from Home”

Comfortable interiors made easy at home: Achieve them with special products from Nitori Net, the official online store.

This is a commercial that introduces furniture such as beds and sofas, as well as the online shopping site Nitori Net.

It highlights features unique to Nitori Net, such as special products available only there.

I imagine many people first learned about Nitori Net thanks to this commercial.

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Hane Keisuke

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