[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Recruit Hot Pepper Beauty Student Discount: ‘Goodbye, Coupon-kun.’ EpisodeHiyori Sakurada

[Hot Pepper Beauty Student Discount] ~Goodbye, Mr. Coupon. Version – 30 seconds~

This is a commercial where Hiyori Sakurada introduces Hot Pepper Beauty’s coupons.

At the beginning, the character representing the first-time-only coupon appears.

Since you can’t use it again after using it once, she tearfully says goodbye.

However, the ad goes on to show that Hot Pepper Beauty offers many other coupons, such as return-visit coupons and student discounts.

Delighted by the great deals and reunions with the coupon characters, Sakurada smiles.

Perhaps many viewers, like Sakurada, also grew attached to the personified coupon characters.

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Hane Keisuke

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Meiji Raw: “Nice to meet you” Version / “Please remember us – Nationwide Release” Version / “A secret that can’t be called chocolate.”Yui Aragaki

Meiji Draft Beer “Nice to meet you” Version featuring Yui Aragaki – 15 seconds

Meiji Draft Beer “Please Remember Me” Nationwide Release — Yui Aragaki — 30 seconds

Meiji — “The Secret That Can’t Be Called Chocolate” (75 seconds)

This is a commercial that promotes Meiji’s new, out-of-the-ordinary chocolate—especially in its fresh form—through narration by Yui Aragaki.

Starting from the idea of imagining the first person in Japan to taste chocolate, it clearly expresses how this product differs from conventional chocolates.

By showing a richly satisfied expression when it’s tasted, it also conveys that the flavor offers a sense of comfort.

Including the line that it can’t even be called chocolate, the content emphasizes its novel, sensory experience.

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kappamaki

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Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side

[Melody of Meiji] #05 Kocchi no Kento

It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.

The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.

The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.

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kappamaki

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Studying: ‘To be continued. Toward success.’Hana Sugisaki

Hana Sugisaki appears | STUDIOUS 'Continue. Toward success.' TV commercial

This commercial showcases Studying’s commitment to supporting people aiming to earn qualifications, conveyed through Hana Sugisaki’s presence.

It addresses the struggle of studying alone and not being able to keep going, depicting how Studying provides thorough support down to the details.

By leveraging AI to firmly back up learning, it conveys a sense that this support reliably leads to results.

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kappamaki

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Kanebo: ‘Living is always a work in progress.’Shiho Ochi

KANEBO 'Living is always a work in progress.' 60 seconds

Shiho Ochi, the vocalist of Superfly, appears in it.

Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.

And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.

The song is by Machiko Watanabe and is a staple in Kanebo commercials.

It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.

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Hane Keisuke

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CHANEL The new N°1 DE CHANEL「Visibly transformed skin after just 7 days」／「A visible new skin effect」

Visibly transformed skin after just 7 days.

A visible new skin effect.

This commercial promotes CHANEL’s new emulsion, N°1 DE CHANEL, by highlighting expressions and explaining its effects.

It discusses which ingredients benefit the skin, and the direct gaze into the camera conveys the finished look.

Distinctive visuals—such as flowers blooming—and shots that showcase the packaging are also key points, projecting confidence in the product.

The video exudes a powerful atmosphere that clearly communicates high efficacy and reassurance.

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kappamaki

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Haruyama ‘Freshers Ladies’ VersionFRUITS ZIPPER

Haruyama TV commercial “Freshers – Ladies” 15-second version, FRUITS ZIPPER

This is a commercial for Haruyama, where members of FRUITS ZIPPER are praised and serve as suit models.

Two styles are proposed—Cute and Elegant—and many people probably found themselves thinking, “I’m this one!” as they compared the two and imagined their preferred look.

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Hane Keisuke

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