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[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you’re bound to see commercials.

New commercials air every day, and many of them draw attention for various reasons—star-studded casts, funny storylines, the songs used, and more.

In this article, we’ll showcase the latest commercials all at once!

You might even find a commercial you saw once and were curious about, or one that’s been trending online.

If you find the one you’ve been looking for, be sure to take your time and enjoy it.

Alright, let’s dive in!

The Latest Trending Commercials (411–420)

Zurich Auto Insurance: That’s why Zurich offers “a premium tailored to you”Sho Sakurai

Zurich Auto Insurance_Because it’s Zurich_Premium Plan That Fits You_15 seconds

This commercial introduces Zurich’s auto insurance, highlighting the appeal of being able to choose coverage that suits you.

It shows how you can customize various aspects—like annual mileage and coverage scope—to fit your needs, making driving more comfortable.

Sho Sakurai’s bright smile as he recommends Zurich is another big plus, conveying a positive vibe.

In the end, it depicts a family smiling on a drive, leaving the impression that each person’s safety is being expressed.

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Kowa Q&P Kowa Healing “Bed Dive” Version

Kewpie Kowa Healing Web CM “Bed Dive” Version

This is a commercial introducing QP Kowa Healing, which helps with recovery from fatigue.

Since it doesn’t contain caffeine, it’s recommended because you can easily take it even before bed.

Its effects appear while you sleep, leaving you feeling refreshed when you wake up—an appealing benefit that’s clearly presented in an animated format.

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Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda

Kirin Ichiban Shibori Zero Sugar – “Time to Take a Break” version, 30 seconds

Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.

Apparently, he’s recently been overeating and is taking a break from beer.

His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.

The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.

The familiar song “Always Look on the Bright Side of Life” plays as the BGM.

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P&G Lenor Ultra Deodorant: ‘From now on, set-and-forget deodorizing — Tag-On’ editionShuzo Matsuoka

Lenor Ultra Deodorant: From now on, set-it-and-forget-it deodorizing! 15-second version, tag-on

This commercial shows, through a comical appearance by Shuzo Matsuoka, just how much Lenor Ultra Deodorant can suppress odors.

Shuzo Matsuoka, wearing an elephant’s trunk, appears to help someone troubled by the smell of indoor drying and cheerfully explains Lenor’s effectiveness.

The detailed explanation of its effects, along with visuals that suggest the fragrance spreading, evoke an image of eliminating odors and a fresh, uplifting user experience.

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UNIQLO “1st Ichiro DREAM FIELD DAY” EditionIchiro, Kei Nishikori, Atsuto Uchida

[Ichiro × Kei Nishikori × Atsuto Uchida] 1st Ichiro DREAM FIELD DAY / 30-second ver.

This commercial shows scenes from the first Ichiro DREAM FIELD DAY and announces that the second event will be held in spring 2026.

In addition to Ichiro, Kei Nishikori and Atsuto Uchida appeared, engaging with children through their respective sports.

It’s striking how not only the children but also the athletes themselves are participating with such serious expressions.

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Mizuho Financial Group: ‘SAMURAI BLUE’s Blue Challenge – Aiming for the Pinnacle of World Soccer’ (version)Natsuki Deguchi

TV Commercial: “SAMURAI BLUE’s Blue Challenge — To the Pinnacle of World Soccer” [Mizuho Official]

This commercial focuses on SAMURAI BLUE, whom Mizuho also supports, portraying their determination to reach the top of the world while conveying the spirit of our support.

Accompanied by narration from Natsuki Deguchi and centered on scenes from the sport, it powerfully communicates the dynamism and the drive to push forward into the future.

Further highlighting that strength and dynamism is an original track by Kabanagu.

While creating a sense of weightless atmosphere with digital sounds, the music also conveys a sense of speed, evoking the image of charging ahead into the future.

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Daihatsu Taft ‘Set Yourself Free’ VersionElaiza Ikeda

TVCM Taft “Self Liberation” (15 seconds) – Official Daihatsu

This is a captivating commercial featuring exhilarating footage of Elaiza Ikeda going out for a drive in the Taft.

The scenes of her leaving the city and racing through nature perfectly express the outdoor image associated with the Rocky.

It’s also memorable for its small playful touches, such as the regional name on the Taft’s license plate reading “Ikeda.”

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