[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Mitsui Fudosan “Suzu-chan of Mitsui: Tokyo Midtown Yaesu” VersionSuzu Hirose

"Mitsui’s Suzu-chan: Tokyo Midtown Yaesu" Version, 30 Seconds

The “Suzu-chan by Mitsui” series featuring Suzu Hirose.

This time, it’s a commercial introducing Tokyo Midtown Yaesu, located in front of Tokyo Station.

As she talks about how Tokyo Midtown shares the charms of Japan, Hirose guides her friend through the building.

She keeps mentioning that Tokyo Midtown is a project by Mitsui Fudosan, but her friend repeatedly ignores it—an amusing touch that elicits a chuckle.

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Hane Keisuke

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Okumura-Gumi: “We love construction.” Edition

I Like Construction. Version (30 seconds)

This commercial showcases Okumura Corporation’s passion for architecture by portraying people working hard on-site.

The construction site depicted in the footage is on a large scale, and the struggle to see it through to completion clearly conveys the depth of passion and dedication.

The music that further highlights their determined stance is LITE’s “Plastic News.” It’s a fast-tempo, band-sound instrumental whose unique sense of urgency evokes the feeling of pressing forward.

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kappamaki

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au U18 Value Plan

Fell in Love Today. | au U18 Value Plan Tie-in Commercial

This is a collaboration commercial with au for “Kyou, Suki ni Narimashita.” It introduces the U18 Value Plan, which offers great deals for users under 18.

The video shows scenes from the daily lives of high school students, and their sparkling youth is truly dazzling, isn’t it?

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Hane Keisuke

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Seven-Eleven Morning Seven is the best: “Rice Ball” version / “Sandwich” versionSho Sakurai, Yuki Amami, Arakawa (Elf)

TV commercial “Morning Seven is the Best: Rice Ball Version” 30 seconds

TV Commercial “Morning Seven: The Best Sandwich” 30-second version

This commercial shows Mr.

Arakawa visiting a 7-Eleven where Sho Sakurai and Yuki Amami are working as store clerks, buying breakfast before heading out.

It highlights that 7-Eleven has added new menu items and offers plenty of products perfect for breakfast.

Keep an eye on Sakurai and Amami, who, prompted by Mr.

Arakawa flashing a peace sign and saying, “Morning at 7-Eleven is the best!”, raise peace signs of their own.

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Hane Keisuke

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docomo Samsung Galaxy S26 Ultra “This moment is now, with Galaxy.”ME:I

Samsung Galaxy S26 Ultra “This fleeting moment, with Galaxy.” Version

This is a docomo commercial featuring ME:I that highlights the appeal of the Galaxy S26 Ultra.

This time, it mainly showcases the camera performance, with a focus on Nightography video.

The background music uses ME:I’s 2026 release “Best Match,” a song that expresses the bond with a partner who understands you perfectly—as if by telepathy—using the phrase “best match.”

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Hane Keisuke

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docomo iPhone “Surprise Graduation Ceremony” Edition

iPhone “Surprise Graduation Ceremony” 30-second version

This commercial promotes the iPhone 17, which you can enjoy at a great value with the Docomo U22 Discount, through a video depicting the youth of high school students.

A high schooler who couldn’t attend the graduation ceremony due to exams films a video; then friends show up, and the scene transforms into a joyful space.

It also seems to highlight the excellent feature of preserving memories beautifully.

The song that further accentuates the excitement portrayed in the footage is Dreams Come True’s Ureshii! Tanoshii! Daisuki! With its dazzling sound and the powerful vocals layered over it, the sense of exhilaration comes through vividly.

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kappamaki

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Chifure Lasting Lipstick “From your lips, your mood lifts” versionRin Takanashi

Chifure Lasting Lipstick Web CM: “From the Lips, Mood-Lifting Edition”

This commercial focuses on how using Chifure’s Lasting Lipstick changes how you feel.

It features three scenes, each with a different situation, all portraying a lift in mood.

Because it’s an item you use in everyday life, it’s really important that it makes you feel better every time you use it.

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Hane Keisuke

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