[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

McDonald’s Yoru Mac “Night Mac is… Potenage January” editionToshiaki Karasawa, Sairi Ito

Night Mac 'Night at McDonald's... Potenage January' Version 30 seconds, Year 26

This is a commercial introducing the ‘Pote-Nage’ from Night Mac, which is sold starting at 5 p.m.

It depicts Sairi Ito telling a friend the storyline of a popular series of commercials featuring herself and Toshiaki Karasawa.

For those familiar with the previous commercials, this one feels even more entertaining.

Above all, Ito’s lively storytelling clearly conveys the concept that “Night Mac is all about having fun.”

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Hane Keisuke

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MENARD “WE LOVE Skincare #TheFutureOfSkinStartsWithMENARD”ONE LOVE ONE HEART

"WE LOVE Skincare #TheFutureOfSkinWithMenard" 15-second version | Menard

This commercial emphasizes the importance of skin, saying, “Your skin is something you’ll live with for the rest of your life, so let’s start skincare!” It features members of the music group ONE LOVE ONE HEART, each holding Menard skincare items.

Perhaps this CM prompted many people to realize the importance of starting skincare early.

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Hane Keisuke

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Recruit SUUMO “Mr. Fukuhara’s Sofa Stroll” / “Hey, Are You Listening?”Haruka Fukuhara

Mr. Fukuhara’s Sofa Stroll, 15 seconds | [Official] SUUMO

SUUMO: Hey, are you listening? — 60 seconds | [Official] SUUMO

This commercial showcases, in various ways, how SUUMO lets you find your favorite place from a wealth of listings—by narrowing down on a map or filtering by rent.

In the “Ms.

Fukuhara’s Sofa Stroll” version, the sofa Ms.

Fukuhara is sitting on shoots straight outside, and she searches for properties around town.

In contrast, in the “Hey, are you listening?” version, Ms.

Fukuhara eagerly tells her partner how convenient SUUMO is for apartment hunting, but he seems too absorbed in getting ready to listen.

However, when she presses him—“Hey, are you listening?”—he recites all the SUUMO features she mentioned at a blistering pace.

That unexpected twist, where he seemed not to be listening but actually was, makes for a memorable ad.

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Hane Keisuke

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Lotte Pokémon Series “Gummy & Ramune Party” Edition

Lotte Pokémon Series TV commercial “Gummy & Ramune Party” Revised 15-second Version

This is a commercial introducing Pokémon gummies and ramune candy sold by Lotte.

The gummies, called “Poképuni,” are each shaped like different Pokémon, and the ad shows children eating them while showing each other which Pokémon they got.

Meanwhile, the ramune candy comes with a stamp on the container, and it shows kids having fun stamping on paper.

Both are treats you can enjoy while playing, and their appeal comes through clearly in the children’s expressions.

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Hane Keisuke

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Kirin Beer Killingood Ale “The much-praised deliciousness” versionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki

Kirin Good Ale – The much-loved deliciousness version – 15 seconds

It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.

Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.

The BGM features “GOOD DAY” by Mrs.

GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.

The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.

Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.

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Hane Keisuke

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LEXUS RZ Movie: “Grip the Evolution”

RZ MOVIE – Seize Evolution – 30-second Version

This is an introduction commercial for the RZ electric vehicle released in December 2025.

It shows the car smoothly navigating a mountain road with a series of hairpin turns, and its refined interior and exterior really stand out.

Many car enthusiasts were likely drawn to the distinctive, non-round steering wheel used in certain trims.

The commercial builds strong anticipation for the new model.

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Hane Keisuke

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SUBARU「Your story with」#01

SUBARU “Your story with” #01 60 seconds (WEB MOVIE)

It’s a memorable commercial that shares a real-life story about a crash in a Subaru.

The narrator talks about a final family trip before his daughter’s wedding, during which they were rear-ended on a congested highway.

Even though they were hit, everyone was okay—and they credit the Subaru for keeping them safe, with actual crash data presented to support it.

It clearly shows that Subaru builds its cars with safety as the top priority.

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Hane Keisuke

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