[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Rakuten Mobile Yuya Osako “Coverage” / “Unlimited”Yuya Osako

Yuya Osako Unlimited Edition

This is a commercial that introduces Rakuten Mobile’s strengths through footage of soccer player Yuya Osako in action.

In the “Coverage” version, the way every pass connects highlights that the signal reaches many places across Japan.

In the “Unlimited” version, Osako dribbling alone against countless opponents emphasizes that data and calls are unlimited at the lowest price.

It’s a CM that clearly conveys its message with fast-paced, catchy visuals.

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Hane Keisuke

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SoftBank “Netflix is a great deal right now” versionSuzu Hirose

SoftBank commercial: “Now’s the time—Netflix is a great deal” edition

This is a commercial that tells viewers that with eligible SoftBank plans, you can enjoy Netflix for three months at no extra charge.

The content of the campaign is conveyed through a conversation between Suzu Hirose and her father, and there’s a scene where she responds to her father’s questions using lines from shows available on Netflix.

I found it cleverly done and couldn’t help but be impressed.

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Hane Keisuke

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Onward Kashiyama 23-ku 2026 S/S “AI and Love” EditionAi Mikami

23-ku 2026 S/S “AI and Love”

This is a commercial introducing the Spring/Summer 2026 collection themed around evolution and universality.

Ai Mikami appears in many looks, dressed in two different concept coordinates—cool and cute.

You can see her in a variety of moods, from a strikingly cool expression to a bright, cheerful smile.

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Hane Keisuke

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Kikkoman Del Monte Pure Fruit “Pure Fruit Song” Version / “PyuruPyuru Song” VersionHanazawa

[Nanoka Hara Appears] Del Monte Puree Fruit CM “Song of Puree Fruit” Version [Kikkoman Official]

[Nanoka Hara Appears] Del Monte Pure Fruit CM “Purepuru no Uta” Version [Kikkoman Official]

This is a commercial introducing Pure Fruits, a grated fruit purée.

There’s the “Pure Fruits Song” version, where the deliciousness of Pure Fruits is presented in sync with the music, and the “Pyuru-Pyuru Song” version, in which every lyric has been changed to just “pyuru-pyuru.” The “Pyuru-Pyuru Song” has a surreal vibe that’s sure to make you chuckle, and in both videos Nanoka Hara, dressed as various fruits, is absolutely adorable.

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Hane Keisuke

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Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai

Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake / Part 1” 30-second spot — Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yumi Kawai — Suntory commercial

The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.

It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.

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Hane Keisuke

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Bandai ONE PIECE Card Game “I am the sacred tree…!” EditionRyunosuke Kamiki, Yuki Yamada, Anna Yamada

Ryunosuke Kamiki Latest Commercial 'Behold, I am Kamiki...!' Nationwide TV commercial broadcast begins!

This is a promotional commercial for the ONE PIECE Card Game booster pack “Adventure on God’s Island [OP-15].” Ryunosuke Kamiki, fully in character as Enel, keeps slamming down cards and overwhelms Yuki Yamada—quite an impression.

Both of them are totally immersed in the world of the card game and having a blast.

Then Anna Yamada comes home, and the way they try to act like nothing’s happening is hilarious.

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Hane Keisuke

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Mitsubishi Motors Outlander PHEV This car, beyond imagination: “A Moving Sound Experience” / “Astonishing EV Acceleration” / “Exceptional Cornering” / “Overwhelmingly Quiet Ride”

Outlander PHEV This car exceeds expectations “A Moving Sound Experience” Edition

Outlander PHEV This car exceeds expectations “Astonishing EV Acceleration” Edition

Outlander PHEV This car, beyond imagination “Exceptional Cornering” Edition

Outlander PHEV This car exceeds expectations: “Overwhelmingly quiet drive” version

This commercial conveys the appeal packed into Mitsubishi’s Outlander PHEV through its looks and the expressions of the people riding in it.

In addition to key qualities for a car like acceleration and handling, it also clearly highlights its quiet driving.

There’s also a focus on the interior acoustics—comfort is achieved in various ways, and that sense of fulfillment is expressed through the smiles of its passengers.

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kappamaki

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