[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator: “What Is Lyric Writing” / “Newness and Nostalgia” / “Weakness” / “Kindness” / “Songs Are Infinite” / “Ideas”Satoshi Tsumabuki, Yumi Matsutoya

Black Label Adult Elevator Yumi Matsutoya Lyrics Edition 15 Seconds

Black Label Adult Elevator - Yumi Matsutoya: Newness and Nostalgia, 15-second version

Black Label Adult Elevator Yumi Matsutoya Weakness Version 30 Seconds

Black Label Adult Elevator Yumi Matsutoya Kindness Version 30 Seconds

Black Label Adult Elevator Yumi Matsutoya Infinite Songs Version 15 seconds

Black Label Adult Elevator Yumi Matsutoya Idea Version 15 Seconds

This is a series that promotes the history Sapporo Black Label has walked and its mature taste through interviews featuring Satoshi Tsumabuki in conversation with captivating, seasoned adults.

In this installment, he talks with top-tier artist Yumi Matsutoya, exploring topics such as lyric writing, musical ideas, and the feelings embedded within them, to learn how she engages with music.

It’s striking that, while they speak earnestly about their ways of thinking, there are also scenes where they enjoy Black Label, conveying the impression that Black Label supports a sense of adult relaxation.

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kappamaki

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Suntory Karada-wo-Omou All-Free: ‘Revised: Haven’t You Gained Weight Over New Year?’ version / ‘Revised: Health Checkup’ version / ‘Revised: Delicious Foods Shiritori (Year-Round)’ versionNankai Candies

All-Free That Cares for Your Body: “New Year—Haven’t You Gained?” Version, 15 seconds, Nankai Candies, Suntory TV Commercial

All-Free that cares for your body: “Revised Health Checkup” version, 15 seconds, Nankai Candies, Suntory commercial

All-Free That Cares for Your Body: “Revised Tasty-Things Shiritori – Year-Round” Version, 15 seconds, Nankai Candies, Suntory Commercial

The two members of Nankai Candies talk about being concerned about visceral fat, while promoting All-Free that cares for your body as their recommendation for such times.

Episodes with highly relatable themes—like ones centered on the New Year, when there are many chances to eat delicious food, or on health checkups—leave a strong impression, don’t they?

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Hane Keisuke

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Suntory The Premium Malt’s AKB48 20th Anniversary Atsuko Maeda × Minami Takahashi “Life gets richer, slowly and deliciously.” Conversation

[AKB48 20th Anniversary] 1st-Generation Members Atsuko Maeda × Minami Takahashi Special Talk / The Premium Malt's Commercial

This is a short commercial summarizing a conversation between Atsuko Maeda and Minami Takahashi.

The talk was held as part of a collaboration with The Premium Malt’s to celebrate AKB48’s 20th anniversary, and the two of them revisit the past while diving into various topics.

For those who followed them in real time back then, it’s filled with lines that really hit home.

As they speak passionately, The Premium Malt’s sits at their fingertips.

Nostalgic and heartfelt—a can’t-miss CM for fans.

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Hane Keisuke

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Suntory Akadama Premium Blended Wine “Sukitte” VersionTakako Matsu, Takashi Okabe

Akadama Premium Blended Wine “Sukitte” Version 30s — Takako Matsu, Takashi Okabe — Suntory CM

This spot, which gives the impression of a scene straight out of a drama, is a commercial introducing Akadama Premium.

It shows Takako Matsu and Takashi Okabe drinking Akadama Premium while eating sukiyaki, with Matsu teasing Okabe in a memorable way.

It’s a commercial with a pleasant, subtly mysterious atmosphere created by their conversation.

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Hane Keisuke

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7‑Eleven “Shall I heat it up?” VersionSho Sakurai, Masaki Aiba, Yuki Amami

TV Commercial 'Shall I heat it up?' 60 seconds

This commercial depicts Sho Sakurai and Masaki Aiba playing aliens working part-time at 7-Eleven, practicing Earth’s language.

They’re working on the essential convenience-store register phrase, “Would you like me to heat this up?” But their awkward attempt—‘Atatakamemasuka?’—stands out, and their earnest practice comes across as endearing.

The phrase “May we become someone’s warm place” appears, conveying the desire to be not just a store, but a presence that supports customers.

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Hane Keisuke

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Chiyoda Tokyo Shoes Distribution Center SHOE PLAZA “Spat Shoes Business Manners” VersionHanako

[TVCM] Spat Shoes: Business Etiquette Edition

Speaking of Tokyo Shoes Distribution Center commercials, the classic theme is introducing Spat Shoes that you can put on without using your hands.

In this commercial, they present the arrival of Spat Shoes in business shoe styles.

Titled the “Business Etiquette” edition, it states that “It’s good manners to put on your shoes quickly in the entryway,” and shows a young man swiftly slipping on Spat Shoes beside Mr.

Okabe and Mr.

Kikuta, who are struggling to put on their leather shoes.

It’s a commercial that clearly showcases how easy Spat Shoes are to wear.

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Hane Keisuke

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Bridgestone “Bridgestone’s Proper Purchase” version

Bridgestone’s “Proper Purchase”

This commercial opens with a striking shot of a tire spinning at the center of the screen and encourages choosing tires to match each person’s needs.

After highlighting how tire performance has improved in recent years, it urges viewers to use the tires that came with their new car as a baseline and select replacements carefully according to their needs.

Because tires are what your life depends on, the ad serves as a prompt to think carefully and make a considered purchase.

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Hane Keisuke

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