[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Mitsui Sumitomo Bank Olive “What Are Fees?” VersionToru Dommae (Long Coat Daddy)

[Olive] “What Are Fees?” 60 Seconds

This commercial promotes the fact that SMBC’s Olive has no fees, through a drama starring Domae from Long Coat Daddy.

It depicts various fees that arise in everyday life, exploring the reasons why fees are charged and expressing gratitude that accompanies them.

It also shows how it becomes increasingly hard to accept certain fees, conveying the message that such considerations aren’t necessary if the fees are free.

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kappamaki

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Kao Biore Zero “Sweat Stickiness Liberation” VersionMinami Hamabe

Kao Biore Zero Sweat-Stickiness Freedom Version CM

This commercial showcases the appeal of Biore Zero by showing Minami Hamabe actually using it.

As a body sheet, it naturally wipes away sweat, but the ad also highlights how its powder veil keeps stickiness under control for lasting comfort.

Hamabe’s refreshing smile lets you imagine just how pleasant it feels to use.

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Hane Keisuke

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MAZDA: We want to create the desire to drive. “CX-80” version / “ROADSTER” version

MAZDA “We want to create the desire to drive.” CX-80 Version 15 seconds

MAZDA “We want to create the desire to drive.” ROADSTER version 15 seconds

These are two commercials that express Mazda’s slogan, “We want to create cars that make you want to drive.” In the “CX-80” spot, we see a family that has just welcomed a newborn, while the “ROADSTER” spot portrays an older woman spending time by the sea with her grandchild, camera in hand.

The commercials convey Mazda’s straightforward desire to build cars that make every driver feel like they want to get behind the wheel.

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Hane Keisuke

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Oshima Shipbuilding: “We Build Technology, Too” EditionNeru Nagahama

Oshima Shipbuilding TV Commercial “We Also Create Technology” (15 seconds)

A series of commercials in which Neru Nagahama, serving as Special PR Director, introduces the strengths of Oshima Shipbuilding.

This installment focuses on the Wind Challenger, an outfitting that converts wind into propulsion, and also highlights that the company builds ships using various next-generation fuels.

The background music features an original, gently toned piece composed specifically for this series by Yusuke Karino.

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Hane Keisuke

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Kawaijuku High School Green Course “With Kawai, the shortest route.”

If it’s Kawai, it’s the fastest route. High School Green Course [Kawaijuku] [15 seconds]

The high school students who say they want to balance club activities and their personal lives while aiming to pass their first-choice schools on the first try chose Kawaijuku.

The ad highlights that they can study with a curriculum that offers the shortest route to their goals.

Many who have experienced entrance exams will likely be moved by the phrase, “We want to eliminate ‘I couldn’t make it in time’ during high school.” This commercial makes you feel that with Kawaijuku, you can take on the exams with confidence.

The BGM, featuring lyrics that depict the kinds of inner conflicts everyone feels in their teens, is Garari’s “Tooi Sora ni wa,” a track released just before this commercial aired in January 2026.

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Hane Keisuke

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Suntory Kodawari Sakaba “That Master’s Tavern” VersionKazunari Ninomiya

Craft Tavern 'That Master’s Tavern' Version 15 Seconds Kazunari Ninomiya Suntory

This is a commercial introducing the Lemon Sour and Tako-Highball from Suntory’s Kodawari Sakaba series.

In the ad, Kazunari Ninomiya appears as an izakaya owner, personally making and serving the Lemon Sour and Tako-Highball.

By focusing on the deliciousness of each product, this commercial makes their great taste almost tangible!

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Hane Keisuke

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Audi A5 “You can’t help but be captivated. 2026 ver.” Edition

[Audi A5] TV commercial / You can’t help but be captivated. 2026 ver. [Audi Japan]

With the tagline “You can’t help but be captivated,” this commercial showcases the full allure of the A5.

Dynamic driving scenes highlight its bold, refined exterior, while the advanced, exciting interior—featuring the panoramic display and panoramic glass roof—is also introduced.

It all comes together as a fantastic spot that stirs a genuine desire to own one.

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Hane Keisuke

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