[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Nitori “Chest Bed” Version

[Limited-time price until 4/6] Chest bed

This is a commercial introducing a chest bed where the entire lower section of the bed serves as storage.

The storage is divided left and right: one side has four drawers, and the other is a compartment that can hold long items.

The commercial clearly shows how much can be stored in that space, and many viewers likely felt that it would be more than sufficient.

In addition to making efficient use of space, the Nitori-like pricing is also very appealing.

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Hane Keisuke

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McDonald’s Night Mac “At night, it’s… Pote-Nage Shaka-Shaka” EditionSatoshi Tsumabuki, Toshiaki Karasawa, Sairi Ito

Night McDonald’s: “At night, McDonald’s is… Potato-Nugget Shaka-Shaka” 30-second version

It opens with Satoshi Tsumabuki and Sairi Ito playing siblings, talking about how their father—played by Toshiaki Karasawa—has been doing lately.

As Ito says, “He’s gotten a bit more playful, but he seemed fine,” she deftly puts not only fries but also nuggets into a Shaka Shaka Potato bag.

Tsumabuki cautions her, “You’re just throwing everything in together…,” but Ito hands him the bag and tells him to shake it.

When she says, “It’s okay for you to get a little excited too, big brother,” Tsumabuki, looking a bit pleased, shakes the bag—an endearing moment.

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Hane Keisuke

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UQ mobile UQ Parent-Child Support Discount “The One Waiting for Someone to ‘Come Home’” VersionU-dai Iwasaki, Yura Kawashima, Momoko Mori

People Waiting for 'Come Home' 90s / UQ Parent-Child Support Discount

This is a drama-style commercial depicting a high school daughter and her father.

He holds back from asking whether she made the team in her club, worries when she comes home late, and on exam day feels the urge to say so many things out of concern… It’s a touching portrayal filled with moments where, precisely because she’s his precious daughter, he has so much he wants to say but chooses to swallow his words and quietly watch over her.

The commercial introduces a parent-child discount plan that connects such parents and children.

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Hane Keisuke

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New Balance “Shohei Ohtani | We Got Now | 2026” VersionShohei Ohtani

Shohei Ohtani | We Got Now | 2026 | New Balance

This clip showing Shohei Ohtani batting is a New Balance commercial.

If you look closely, you’ll notice that Ohtani is the pitcher as well as the batter! The ad captures his standout two-way play, and what’s most striking is how he plays with a bright, joyful smile.

The upbeat background track is “Blow Your Whistle,” released in 1974 by The Soul Searchers.

Its funky instrumentation and vocals are irresistible and really pump you up!

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Hane Keisuke

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Tokyo Disney Resort: “With you, always, happiness.”

[Official] TV Commercial: “Happiness with You, Always.” | Tokyo Disney Resort

This commercial depicts various people enjoying Tokyo Disney Resort alongside everyday outdoor scenes, conveying how the resort has supported each of their memories.

It expresses how memories made in a special place deepen bonds and connect to happiness in everyday life and in the future.

Further enhancing the happy, warm atmosphere shown in the footage is “When You Wish Upon a Star,” familiar as the theme song from Pinocchio.

The gentle vocals layered over the soft-sounding arrangement are striking, and they truly have a calming effect on listeners.

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kappamaki

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JRA UMAJO “UMAJO RADIO” VersionMasami Nagasawa, Ai Miura

UMAJO 'UMAJO RADIO' Version 30 Seconds | JRA Official

This commercial features Masami Nagasawa and Ai Mikami conveying the feelings of UMAJO—women who love horse racing—in a radio-like atmosphere.

The theme here is “favorite things about the racecourse,” highlighting points that many people can relate to.

The idea that racecourses are full of fun is conveyed through their smiles.

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kappamaki

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docomo Docomo U22 Discount “Docomodake Returns” EditionAi Kato, Kyoka

Docomo U22 Discount “Docomodake Returns” 30-second Version

This is a commercial for the U22 Discount featuring Docomodake, NTT Docomo’s nostalgic character.

In this CM, Docomodake and Ai Kato appear together for the first time in 20 years, with Kato reprising her role as a reporter attending a Docomo press conference, just like in the original ad.

It’s drawing attention as a revival CM based on the commercials from back then.

The official Docomo YouTube channel has also released the commercials that aired in 2005, so be sure to check those out as well.

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Hane Keisuke

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