[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory Jim Beam “Put Some Punch into It” VersionTakayuki Yamada

Jim Beam 'Give It Some Punch' 30-Second Version Takayuki Yamada Suntory Commercial

This striking footage of Takayuki Yamada striding confidently across the wilderness is a Jim Beam commercial.

In the spot, Yamada delivers a passionate message: while we tend to think we mustn’t be different from others or mustn’t fail, what really matters is being happy yourself.

In the latter half, he is shown drinking a Jim Beam highball, and the ad closes with the tagline, “Put some punch in your life.” The direction evokes the feel of classic commercials while still being cool and memorable.

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Hane Keisuke

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Fujifilm “instax mini Evo: Time Slip in the Cinema”Suzu Hirose, Ryusei Yokohama

"Time Travel with instax mini Evo Cinema™" / FUJIFILM

It depicts Ryusei Yokohama using the instax mini Evo Cinema to photograph Suzu Hirose.

Through the two of them enjoying the shoot, it introduces features like the “G Dial,” which can recreate looks from various eras, and shows that you can capture not only instax prints but also video.

It conveys not just the camera’s functions, but the fun of the instax mini Evo Cinema itself as well.

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Hane Keisuke

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Nissin Foods Nissin Yakisoba “Godly Powder Community” AdChocolate Planet

Nissin Yakisoba CM “Realm of the Divine Powder” 30 sec / Chocolate Planet

This Nissin Yakisoba commercial has Chocolate Planet’s distinctive style that really sticks with you! They introduce the powdered sauce—dubbed “the divine powder”—as the key to the flavor, set to music with a reggae vibe.

The way they dance to the music while hyping the tastiness of the powdered sauce is memorable, and once you hear that reggae-style melody, it really stays in your head.

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Hane Keisuke

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Tokyu Livable Customer Testimonials Series: “The Angle of the Bow” / “Fan” / “Not Pushy Enough”Sei Shiraishi, Keita Machida

Customer Testimonials Series "The Angle of a Bow" 30 seconds

Customer Testimonials Series “Fan” Version 30 seconds

Customer Testimonials Series: “Not Pushy” 30 seconds

This is a commercial introducing how Tokyu Livable features customer feedback on its website exactly as it is.

In the commercial, they also present feedback just as received, ranging from very positive to somewhat negative, and through these reviews you can sense the politeness and approachability of Tokyu Livable’s sales representatives.

Sei Shiraishi and Keita Machida appear as sales staff, reenacting the review content, which is also entertaining—so please enjoy watching it.

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Hane Keisuke

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Tokyu Livable “Remember Me” VersionKeita Machida

Subtitles “Remember It” Version 15 Seconds

This is a commercial where Keita Machida, who works at Tokyu Livable, introduces his company to his family.

When his mother asks, “Why was your company ranked number one again?”, Machida casually replies, “Annual transaction volume in real estate brokerage.” Then his grandmother says, “Tokyo Livable, not bad,” and Machida gently corrects her, “It’s Tokyu, not Tokyo.” It’s a heartwarming exchange that still manages to promote Tokyu Livable effectively.

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Hane Keisuke

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Morinaga Milk Industry Kraft Fresh Mozzarella “Colorful Fruit Caprese” version / “Bite‑Size Mozza Glass Salad” version / “Blossoming Caprese” version / “Colorful Fruit Caprese Valentine’s” versionMasaki Hashimoto

“Colorful Fruit Caprese” Chapter

“Bite-sized Mozza Glass Salad” Version

“Blooming Caprese” Edition

“Colorful Fruit Caprese: Valentine’s Edition”

This commercial features Masao Hashimoto as the Kraft Fresh Mozzarella Ambassador, introducing a variety of dishes.

From caprese with colorful fruits to glass salads, a wide range of simple yet versatile recipes are prepared.

There are also easy ideas like just cutting it and adding it to a salad, highlighting that it’s delicious even on its own.

The message is that because it tastes great as is, you can confidently try it in your cooking.

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kappamaki

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docomo DoCoMo mini “Beethoven” Version

docomo mini “Beethoven” version 15 seconds

This is a commercial introducing Docomo’s pricing plan, Docomo mini.

It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.

It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.

5 in C minor, Op.

67, commonly known as “Fate,” as the background music.

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Hane Keisuke

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