[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Mori Juku “If you try, you can do it!” VersionAo Tanaka

[Web Commercial] Professional Soccer Player Ao Tanaka (Morijuku Alum) “You Can Do It!” Edition

Soccer player Ao Tanaka, who attended Morijuku during his school days, appears and looks back on that time.

Seeing him smile as he says he “studied with enjoyment” makes you imagine his memories at the cram school must have been wonderful.

Studying for entrance exams is, of course, about aiming to pass, but it’s also a great opportunity to build up effort and experience the feeling that “if you try, you can do it.” At the end of this commercial, there’s also a caption that introduces what Morijuku aims to provide.

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Hane Keisuke

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Shiseido ANESSA MEN × Yuto Horigome Multi-Control UV Gel “All set with just one.”Yuto Horigome

ANESSA MEN × Yuto Horigome Multi Control UV Gel “One bottle is all you need.” Version | Shiseido

This is a commercial introducing a multi-control UV gel that not only works as a sunscreen but also provides pore care and shine control at the same time.

While the product is presented through narration, footage of skateboarder Yuto Horigome’s performance plays in the background.

The ad stylishly promotes how you can easily care for your skin with this one product.

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Hane Keisuke

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Shiseido HAKU Medicated Whitening Serum Melano Focus IV “The pinnacle of whitening care” editionAi Tominaga

HAKU medicated brightening serum | Melanofocus IV | Pinnacle of brightening care* | No.1 in sales for 21 consecutive years | Shiseido | 20 years since the brand’s launch, evolving into its 10th generation | Shiseido

Model Ai Tominaga appears in the promo commercial for the HAKU brightening serum.

It highlights the effect of three active ingredients that help prevent dark spots from forming or increasing, and touts its status as the No.

1 bestseller for 21 consecutive years.

Ai Tominaga’s radiant skin and confident expression underscore the serum’s impressive effectiveness.

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Hane Keisuke

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Shizuoka Bank Education Loan “Emotion” Version / “Growth” Version

Shizuoka Bank Education Loan - Emotional Version

Shizuoka Bank Education Loan Growth Edition

This is a commercial introducing Shizuoka Bank’s education loan.

The “Emotion” version portrays the theme of wanting to do something for someone, depicting the parental love that thinks in terms of “for the children.” The “Growth” version also straightforwardly depicts the parental desire to nurture their children’s interests.

It’s a commercial that empathizes with the wish to let children pursue what they want without worrying about money.

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Hane Keisuke

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Nutella “Nutella & Go!” versionLiSA

Nutella & Go! Edition 15 seconds

This commercial features LiSA introducing Nutella & Go, something you can easily enjoy even when you’re busy—along with its delicious taste.

By highlighting the product’s combination of crispy breadsticks and Nutella, it conveys how convenient it is to carry and the excitement of being able to savor it anywhere.

The song that amplifies the fun atmosphere depicted in the video is LiSA’s “SWEET MAGIC.” The blend of light, breezy sounds and her powerful vocals is striking, evoking everyday enjoyment and a positive attitude.

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kappamaki

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Tohoku Electric Power Group: Uniting our strength. Uniting our hearts. “Business” version

Tohoku Electric Power Group CM: “Unite our power. Unite our hearts. Business Edition”

This commercial depicts various initiatives by the Tohoku Electric Power Group, expressing their supportive stance and steps toward the future.

Among their wide-ranging efforts, the fact that everyone is smiling is an important point, conveying a sense of fulfillment in supporting people through their business.

The song further emphasizing the grand atmosphere of these future-focused initiatives is Eigo Kawashima’s “How Are You?” The gentle vocals layered over a calm, expansive sound evoke a strong sense of hope.

As the title suggests, it conveys care and thoughtfulness, clearly underscoring their supportive approach.

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kappamaki

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ASICS「Sound Mind, Sound Body Junior Athletes」

Sound Mind, Sound Body Junior Athletes | ASICS | ASICS

This commercial focuses on the feet as it depicts scenes of various sports practices, conveying ASICS’s commitment to supporting each athlete’s effort.

Through sounds like feet pressing into sand and balls bouncing, it expresses the spirit of striving toward one’s goals.

Further accentuating this powerful atmosphere of perseverance is AKASAKI’s track “Shoshi Kantetsu.” While the sound has a gentle feel, it all the more highlights the message of staying true to one’s resolve that’s embedded in the lyrics.

It’s a piece that vividly evokes the determination to keep working hard without forgetting one’s original intent.

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kappamaki

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