[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Coca-Cola Ayataka Onigiri Cafeteria Ayatakaya “Aya Chamaru Appears” VersionMoka Kamishiraishi

[Ayataka] Onigiri Cafeteria Ayatakaya, Momoka Kamishiraishi TV commercial “Appearance of Aya-Cha-Maru” 15 seconds AYATAKA TVCF

This commercial promotes how perfectly Ayataka’s delicious taste pairs with rice balls, conveyed through interactions between Moka Kamishiraishi, who works at a rice-ball shop, and a character who appears there.

The character Aya-Chamaru shows up to a customer trying to buy a rice ball and talks about how well it goes with Ayataka.

With expressions of joy when the customer buys Ayataka together, the overall tone is bright, evoking an image of Ayataka’s refreshing and calming flavor.

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kappamaki

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Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” Edition

Sapporo Draft Beer Black Label VP: "Committed to that delicious first sip."

This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.

The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.

With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.

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kappamaki

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Seven-Eleven “Mission!?” / “Sweets General Election”Sho Sakurai, Masaki Aiba, Yuki Amami

TV commercial “Mission!? Version” 30 seconds (January 2026 version)

TV Commercial “Sweets General Election: Compilation” 30 seconds

This is a commercial that highlights, through narration and expressions, the meticulous care put into products offered at 7-Eleven.

Sho Sakurai, Masaki Aiba, and Yuki Amami convey that the fried chicken is freshly fried in-store and that the sweets offer a variety of flavors and textures to enjoy.

In this series, Sho Sakurai and Masaki Aiba infiltrate Earth as aliens, and a new alien appears to monitor the mission’s execution, creating a development that makes you curious about what happens next as well as the products.

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kappamaki

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Hisamitsu Pharmaceutical Allegra FX “Tooth-y Allegran” EditionYuriko Yoshitaka, Toshiaki Kasuga

Toothy Allegran - TV commercial (15 seconds)

It begins with a scene where the Allegra alien played by Kasuga appears before Yuriko Yoshitaka, who is suffering from hay fever.

Kasuga recommends Allegra to Yoshitaka, saying that if you take it twice a day, it works reliably.

At that moment, he says “tooth” for the “two times” part, showing off his signature gag.

It all comes together as an incredibly friendly and catchy commercial.

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Hane Keisuke

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Yamazaki Baking Spring Bread Festival 2026 “It Has Begun” Version / “To a Delicious Tomorrow” VersionTakako Matsu

Spring Bread Festival CM 'It Has Begun' Edition [Yamazaki Baking Official]

Yamazaki Spring Bread Festival CM “To a Delicious Tomorrow” [Yamazaki Baking Official]

This is a commercial announcing the start of the 2026 Spring Bread Festival.

Takako Matsu introduces that this year you can get a white French dish, and then scenes show various dishes being served on it.

The commercial ends with the familiar sound logo, which really makes you want to hum along, doesn’t it?

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Hane Keisuke

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Aichi Steel “Kotarō” Version / “Iroiro Tarō” VersionKoutaro Yoshida

Aichi Steel corporate commercial “Kotaro Edition” 30-second version

Aichi Steel Corporate Commercial “Various Taro Edition”

This is a commercial from Aichi Steel that unfolds with the storyline that the decisive factor for casting was the character “鋼” (steel) in the actor’s name.

It features actor Kotaro Yoshida, and in the “Kotaro (with Steel)” segment, it explains the events leading up to his appearance, while the “Various Taro” segment develops a more advanced, humorous story from there.

It touches on how Aichi Steel handles not only steel, but also a variety of fields such as forging, stainless steel, and smart technologies, and they request that Yoshida play various personas like Yoshida Kantarō (Forging-Taro), Yoshida Stainless-Taro, and Yoshida Smart-Taro.

The surreal progression—showing Mr.

Yoshida’s bewilderment alongside the Aichi Steel representative doing their best to speak while stifling laughter—makes for a must-see, laugh-inducing experience.

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Hane Keisuke

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Nissin Foods Nissin Donbei “Mornings go Don! Don-do-don!” EditionHollywood Zakoshisyoh

Nissin Donbei “Morning is Don! Don-do-don! Version” 30 seconds / Hollywood Zakoshisho

This commercial, featuring Hollywood Zakoshisyoh, is for Nissin’s Donbei, and the direction and song probably feel familiar, don’t they? In fact, it’s a parody—or rather a complete recreation—of Fujipan’s “Honshikomi” commercial! Hollywood Zakoshisyoh’s over-the-top performance, which you’d never expect to be recreating Yuki Matsushita from the Honshikomi ads, is guaranteed to make you laugh.

By the way, Fujipan’s official account brought up this ad on X, and among viewers there’s growing anticipation that “Fujipan might parody Nissin’s commercial next.”

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Hane Keisuke

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