Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
- You've definitely heard it before! The song from the chocolate commercial
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Bourbon commercials: A collection of familiar snack ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
Compilation of snack commercials: from the latest to nostalgic ones (61–70)
Morinaga Milk Industry MOW: “Beloved Vanilla – Public Bath” / “Ms. Kawai, Who Says ‘I Like It’ A Lot” / “Ms. Kawai Keeps Eating Even After ‘Cut’”Yumi Kawai
Set in a public bathhouse, the commercial “Beloved Vanilla: Sento” shows Yumi Kawai savoring MOW deliciously.
Her childlike innocence as she ends up lying down on the bench because it tastes so good is especially striking.
The spots titled “Kawai-san, Who Says ‘I Love It’ a Lot” and “Kawai-san, Who Keeps Eating Even After Cut” are staged as if they’re showing the filming set, and both are humorous and entertaining.
Meiji FRUITS ZIPPER Handmade Valentine: “Let’s Handcraft Fun Moments” EditionFRUITS ZIPPER
This is a commercial that aired during the 2025 Valentine’s season.
It shows the members of FRUITS ZIPPER making chocolates and giving them to each other, and their joyful expressions are especially memorable! The background music in the commercial features their 2023 release “Hapichoco.” Its lyrics, which portray how women feel in the lead-up to Valentine’s Day, are sung over a bright, up-tempo melody.
Nestlé KitKat: “Just by telling them, you’ll surely be okay.”JO1
Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.
Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.
The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.
Listening to this song will surely make you want to share your feelings with someone special!
Mars Japan Limited SNICKERS 1988 commercial
This is a commercial that aired in 1988.
It turns out the familiar catchphrase “You’re not you when you’re hungry—SNICKERS” had already been used way back then.
It features a student who appears to be an ordinary young woman.
She says, “I love reading, but when I get hungry I can’t focus on my books.
That’s when I eat a SNICKERS and get back to reading.” The casual, close-to-home way of speaking leaves a strong impression, making the ad feel friendly and relatable.
Mars Japan Limited Snickers 1996 Commercial
This cool commercial from 1996 features a man stylishly snowboarding down a mountain.
The footage is incredibly cool, but in the next moment he collapses, exclaiming, “I’m starving!” That’s when Snickers appears, and a voiceover introduces its delicious taste and high satisfaction.
The man’s expression as he eats, clearly enjoying it, is especially memorable.
Mars Japan Limited SNICKERS 2003 Commercial
This begins with a scene where two young people sitting in office chairs with casters get bumped by another young person; it’s a commercial that aired in 2003.
When they’re bumped, they receive a Snickers bar, and that prompts the two to start speeding up while still seated in their chairs.
They pass through the station ticket gates just like that and, in the end, board a train.
The commercial closes with the narration, “Packed with power,” emphasizing that although it’s small, it’s high in calories and perfect for replenishing energy.
The fashion style—complete with large headphones, hats, and other accessories—leaves a strong impression of the early 2000s.
Mars Japan Limited Snickers 2005 commercial
This is a commercial that aired in 2005.
It starts with a man talking on the phone with a woman, who asks him, “What did you do today?” The man then begins recalling his day to a lively original tune: he ate a Snickers and played basketball, ate a Snickers and studied, then ate another Snickers and went to a club… A whole day centered around Snickers.
It’s basically a day that brings the familiar tagline, “You’re not you when you’re hungry” (in Japanese: “If you’re hungry, grab a Snickers”), to life.