Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
Compilation of snack commercials: from the latest to nostalgic ones (91–100)
Calbee Potato Deluxe: “Deluxe’s Confusion” (version)Matsuko Deluxe
In the Calbee Potato Deluxe commercial, Matsuko Deluxe appears in a nod to the product’s name.
It shows her sitting on a seesaw in a park with an elementary school student, and the surreal, funny exchange between the polite child and Matsuko is a highlight.
Also watch for the moment near the end when Matsuko, overwhelmed by how delicious Potato Deluxe is, clutches her head.
Karl “Spring, Summer, Autumn, Winter” Edition
Speaking of commercials featuring Uncle Karl—with his yellow hat and distinctive round mustache circling his mouth—it has to be the ad for Meiji’s Karl snack, right? In the “Spring, Summer, Autumn, Winter” version, Uncle Karl is shown spending time in each season: plum blossoms in spring; a thunder god appearing with a sudden summer downpour; a festival with animals in autumn; and an encounter with a snowman in winter.
Karl is present in every season, and every creature wants a taste of the delicious snack.
In this commercial, the classic Karl jingle, “Iimondana Furusato wa,” is sung by Ryuichi Kawamura of LUNA SEA.
Porinky ‘Porinky Theater’
Once you hear it, you can’t get it out of your head: Koikeya’s Polinky commercial jingle.
In this ad, titled “Polinky Theater,” three Polinkys appear on stage and sing the Polinky song.
They sing about the secret of why Polinky is triangular, but the curtain falls on Polinky Theater without ever revealing it.
That lingering curiosity—and the catchy tune that won’t leave your head—may be stoking interest in Polinky and boosting the desire to buy it!
Nestlé KitKat “Tokyo Cacao” Version
This is a commercial introducing KitKat Tokyo Cacao, made with cacao grown in the Ogasawara Islands.
The narration and visuals focus on the efforts behind creating this product—highlighting that cultivating cacao domestically is a first in Japan and that, besides Nestlé, two other companies collaborated on its development.
It clearly conveys that this is a special KitKat, distinctly different from the usual one.
Nestlé KitKat Whole High-Cacao + “Nibbling with Cacao Nibs” VersionNew York
It’s a striking commercial featuring the comedy duo New York talking about KitKat Marugoto High Cacao+ while doing yoga.
Shimasa tells Yashiki he’s found a great high-cacao chocolate that even contains cacao nibs, and introduces Marugoto High Cacao+.
But because they’re discussing it while holding yoga poses—and wearing boldly colored outfits—the whole thing has a humorous vibe that’s sure to make you laugh.
Nestlé KitKat Whole Grain Biscuit In: “Experiencing the Crunchy Harmony”Miki Fujimoto
This is a commercial where Miki Fujimoto introduces her favorite Kit Kat, the Whole Wheat Biscuit In.
She performs a parody song to the rhythm of “If You’re Happy and You Know It,” highlighting that Whole Wheat Biscuit In is her favorite and emphasizing its appealing texture.
In particular, the crunchy texture is underscored with sound effects, making you want to try and see what it’s like to eat!
Nestlé KitKat Mini Whole Wheat Biscuit in 2021Mugi Kadowaki
This commercial features Mugi Kadowaki introducing KitKat Whole Wheat Biscuit In, using her own name “Mugi” (which means wheat) as a keyword.
It especially highlights the crispy, crunchy texture, and many viewers probably felt like trying it after watching.
Seeing Kadowaki excitedly present the product from start to finish is infectious—it really lifts your spirits.