Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
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- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
Snack commercials compilation: from the latest to nostalgic ads (71–80)
Mars Japan Limited HIPHOP Snickers Ryofu Karuma Edition, First ReleaseRyofu Karma
This commercial featuring rapper Ryofu Karma portrays a scenario where one friend in the group “turns into Ryofu Karma” when he gets hungry.
When someone suggests, “Let’s go clothes shopping before we eat,” Ryofu snaps, suddenly starts rapping, and drops a scathing punchline: “Fill your belly before you dress up your exterior.” When they hand him a Snickers, their friend returns to normal—though his Ryofu-Karma-style look, with sunglasses and slicked-back hair, is hilariously hard to forget.
Mars Japan Limited SNICKERS “Cheering” VersionYasutaro Matsuki
In this commercial depicting a trio of men watching a soccer match, the premise is that one of them “turns into Yasutaro Matsuki when he gets hungry.” The man who transforms into Matsuki is the junior member of the group, and he watches the game while saying, “Sor-ry! Sor-ry!” His behavior evokes Matsuki’s signature commentary style—often called “Matsuki-isms”—and you can see the senior members getting a bit fed up as the junior’s excitement keeps ramping up.
It’s a longer spot running over two minutes, so it’s definitely worth watching!
UHA Mikakuto Ninja Meshi “On the Job” VersionGenta Matsuda
In this ad, Genta Matsuda appears dressed as a ninja in UHA Mikakuto’s Ninja Meshi commercial, “At Work.” Previous commercials have often had a surreal twist, and this one is no exception.
After Matsuda asks, “What do you do when you get a bit peckish at work?”, the shoot pauses and he’s shown eating Ninja Meshi.
Pay attention to Matsuda’s indescribable expression near the end of the commercial.
Mars Japan Limited SNICKERS “Sharp-Tongued Idol” VersionAsuka Saito
In this commercial, they use an unexpected setup: “Asuka Saito turns sharp-tongued when she’s hungry.” While three guys are gaming and boasting, “We’re having so much fun gaming we don’t even need girlfriends!”, Saito cuts in with a deadpan, “You guys have never had girlfriends, have you?” Hearing that, their hyped-up mood instantly deflates, and the guys shrink back.
Saito tries to press the attack, but the three cut her off to protect themselves.
The banter between the guys and Saito is funny, of course, and the premise of Saito being brutally sharp-tongued is also hilarious and sure to get laughs.
KOIKEYA Pride Potato “Renewal” VersionMei Nagano
This commercial features Mei Nagano showcasing the light, delicious texture of the revamped Koikeya Pride Potato with a radiant, sparkling smile.
The visuals are simple—just aligning the package and the texture with her smile—but the strength of that smile clearly conveys a sense of happiness in both flavor and mouthfeel.
The lack of any excess in the footage is also a key point; its simplicity actually highlights the brand’s confidence in the product.
Calbee Jagabee “When You Try It for the First Time” Version
This commercial shows how delicious Calbee’s Jagabee is by focusing on the reactions of people trying it for the first time.
To get more straightforward feedback, they ask first-timers for their impressions, and because the words are plain and simple, the deliciousness comes through vividly.
Another point to note is how the ad overlays these reactions with photos of potatoes to emphasize that it highlights the natural potato flavor.
Let’s carefully observe the words of their impressions and the shifts in their expressions to grasp the taste that’s being conveyed.
KitKat: Tell us who you stan!
This commercial introduces how KitKat comes in a variety of flavors and highlights the fun of choosing according to your preferences.
Members of JO1 appear in groups, dressed in outfits inspired by the packaging, conveying the excitement of having a range of flavor options.
The song that further enhances the vibe of the ad is JO1’s “Run&Go,” included as a B-side on their 2021 single “WANDERING.” The lyrics express a desire to go anywhere together with the wonderful you who is doing what you love and find enjoyable.
Carried by a refreshing melody, the message conveys a feeling of cheering on those who are giving their best.