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Compilation of candy commercials: from the latest to nostalgic ones

When you think of candy commercials, what kind of ads come to mind?

Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.

In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.

We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!

Compilation of snack commercials: from the latest to nostalgic ones (41–50)

Morinaga Seika The Crepe: “Crispy, chewy, melty—dessert ice cream that tastes like happiness”Aya Marsh

[Chewy Crepes, Now Thicker!] Crunchy, chewy, and melty—A dessert ice cream that tastes like happiness [The Crepe]

It shows Aya Marsh happily eating The Crepe at home.

As she enjoys it, the ad highlights the different textures of the ice cream, chocolate, crepe, and whipped cream, and seeing her delighted expression must have made many people crave The Crepe! The commercial also emphasizes that the crepe has gotten thicker, making you want to try that deliciousness for yourself.

Compilation of snack commercials: from the latest to nostalgic ones (51–60)

Morinaga Seika Chocolate Bar Ice Cream “Paki-Doke” VersionRyusei Onishi

[Ryusei Onishi] New CM with rap rhythm ♪ Paki-Doke version [Chocolate Bar Ice Cream] (with subtitles)

Ryusei Onishi, a member of Naniwa Danshi, appears and introduces the appeal of Itachoco Ice over a rap beat.

He especially emphasizes its crisp, snappy texture, and many viewers are likely to want to try it after watching.

The overall vibe is catchy and approachable.

Meiji UP Gummies “Get UP and Get Obsessed” Version

UP Gummy: Eat UP and get more absorbed (Get hooked) version

This commercial conveys that UP Gummies are the perfect companion for those absorbed moments, like watching videos.

It presents a unique world where cinematic effects unfold around someone focused on a video, emphasizing their immersion by showing them continuing to watch without noticing the surrounding spectacle.

Even though they’re oblivious to what’s happening around them, their hand never stops reaching for UP Gummies, clearly expressing the idea that UP Gummies are the ideal companion for moments of total absorption.

Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”

Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”

This piece commemorates the 70th anniversary of Kanro Ame, conveying its gentle flavor through animation.

The visuals depict a tender twilight scene, and even the slow, relaxed movements after tasting Kanro Ame evoke a sense of quiet support in everyday life.

Enhancing that mellow atmosphere and gentle mood is the song “Genki?” by adieu—Moka Kamishiraishi.

Its soft, floating feel with a hint of folk-song ambiance is striking, and combined with her transparent vocals, it conveys a comforting warmth.

Koikeya Potato Chips “Queen of Potatoes” VersionMISIA

KOIKEYA Potato Chips “Queen of Potatoes” CM starring MISIA

This commercial showcases the joyful flavor packed into Koikeya Potato Chips, featuring MISIA singing against the backdrop of Hokkaido’s expansive potato fields.

It’s distinctive that MISIA plays the Queen of Potatoes, and her powerful vocals amplify the smiles and feelings of happiness of the people who appear later, enjoying the chips.

The song that further accentuates the grand, dynamic atmosphere portrayed in the visuals is MISIA’s “Ashita Hareru to Ii na.” With its lively sound layered with her soaring voice, the track exudes an overall brightness that naturally evokes a positive outlook toward the future.

Morinaga Seika Vanilla Monaka Jumbo: “It Costs to Make” VersionSUPER EIGHT

[SUPER EIGHT] Costly to Produce Edition [Vanilla Monaka Jumbo]

This commercial emphasizes that Vanilla Monaka Jumbo has a higher production cost and is more premium than Choco Monaka Jumbo.

SUPER EIGHT appears in it, and the visuals resemble a quiz show’s spot-the-difference segment, with their photos gradually becoming more luxurious.

It’s a very straightforward approach that even brings up the product’s production cost, but that directness makes the product’s appeal come through clearly, resulting in an entertaining ad.

Ezaki Glico Pocky “Everybody Pocky” VersionShiori Kutsuna

Shiori Kutsuna Pocky CM 'Everybody Pocky' Version 30 Seconds HD

It’s a commercial with a unique worldview where Shiori Kutsuna appears in town and draws many people in with the Pocky dance.

You can really feel the fun as townspeople who are initially bewildered are gradually captivated by Shiori Kutsuna’s powerful smile and light-footed dancing.

The song that further highlights the joy and exhilaration of the dance is Ikimono-gakari’s “Joyful.” The layered vocals over the light, buoyant sound emphasize the sense of fun, and the dynamic shifts in the singing evoke the feeling of hearts and bodies bouncing along.