When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
- You've definitely heard it before! The song from the chocolate commercial
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Bourbon commercials: A collection of familiar snack ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
Compilation of snack commercials: from the latest to nostalgic ones (1–10)
Kracie Nerunerunerune “Nerunerunerune 40th Anniversary: New Witch Appears” EditionNEW!
It’s a commercial with a whimsical, fairy-tale vibe where people of all ages appear dancing, creating a mysterious atmosphere.
It introduces Nerunerunerune, saying “Knead it and the color changes and it puffs up,” which likely made adults think, “So nostalgic!” and sparked kids’ curiosity.
Amazingly, it will celebrate its 40th anniversary in 2026.
Morinaga Seika Hi-Chew Mini: When you want to relax, “super chewy texture” / When you want to focus, “crispy hard texture” / Suppai-Chew: When you want to refresh, “crunchy-juicy texture”NEW!
It introduces three product lines—Hi-Chew Premium, Hi-Chew Mini, and Suppai Chew—by referring to them as the “other Hi-Chew” compared to the regular Hi-Chew.
Under the theme “When you’re in the mood for ___,” it recommends the best Hi-Chew for each situation, clearly conveying the unique appeal of each.
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Amane Tsukiashi / Version featuring Yui SakuraiNEW!
This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.
Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.
You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.
The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.
Japan Frito-Lay Mic Popcorn “Caramel” Version / “Hitorijime (All to Myself)” VersionNEW!
These are humorous commercials depicting a boy delighted after buying lots of Mike Popcorn.
In both spots, a boy appears dancing with bags of Mike Popcorn in both hands, and his family, noticing him, starts talking to him.
In the “Caramel” version, his grandfather asks, “Where’s mine?” and the boy reacts begrudgingly; in the “All for Me” version, when someone says, “Lucky you,” he responds while out of breath.
Both have a subtly absurd tone that’ll make you chuckle.
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version: Noel Hayase / Suzuka Chinzei / Ruka Nakagawa / Mana ManakaNEW!Noel Hayase, Suzuka Chinzei, Ruka Nakagawa, Mana Manaka
This commercial conveys the excitement of Valentine’s Day—and the appeal of Meiji chocolate that supports it—through a scenario in which FRUITS ZIPPER members give you chocolate.
The words they use when handing it over differ by member, highlighting each one’s personality while showing that the chocolate suits any type of individuality.
Further accentuating the happy Valentine’s atmosphere depicted in the visuals is FRUITS ZIPPER’s song “HapiChoco.” Its bouncy rhythm and sparkling sound are striking, and together with the vocals, it delivers an unmistakable sense of cuteness.
Nutella “Nutella & Go!” versionNEW!LiSA
This commercial features LiSA introducing Nutella & Go, something you can easily enjoy even when you’re busy—along with its delicious taste.
By highlighting the product’s combination of crispy breadsticks and Nutella, it conveys how convenient it is to carry and the excitement of being able to savor it anywhere.
The song that amplifies the fun atmosphere depicted in the video is LiSA’s “SWEET MAGIC.” The blend of light, breezy sounds and her powerful vocals is striking, evoking everyday enjoyment and a positive attitude.
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Full ver.NEW!FRUITS ZIPPER
This commercial depicts FRUITS ZIPPER’s members engaging with Valentine’s chocolates in various ways, while highlighting how Meiji’s chocolate supports their feelings.
The theme is delivering pure feelings with pure chocolate, and the smiles on screen convey a straightforward sense of happiness.
The song that further elevates the excitement and bright atmosphere portrayed in the footage is FRUITS ZIPPER’s “Hapi Choco.” With its bouncy rhythm and glamorous sound layered with vocals that carry a sense of joy, the music clearly expresses a sense of fun.