When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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Compilation of snack commercials: from the latest to nostalgic ones (1–10)
Morinaga Confectionery Hi-Chew “A Blissful Time” VersionNEW!
This Hi-Chew commercial features a memorable narration themed around what happiness really is.
It says that doing things that are good for your body doesn’t necessarily lead to happiness, but being happy is good for your body—and many viewers likely found themselves nodding along, thinking, “So true!” The ad shows one person after another floating gently in the air, smiling blissfully.
It’s the kind of commercial that makes even us viewers feel brighter just by watching.
Haagen-Dazs Crispy Sandwich The Green Tea “The Unleashing!” VersionNEW!sana
This commercial, featuring Sana from TWICE, introduces the new Crispy Sandwich flavor, The Green Tea.
The narration highlights that it’s made with premium matcha, and there’s a striking effect where the monochrome visuals turn to color the moment Sana takes a bite.
The catchy tagline, playing on the “The” in the product name, reads “Iza—The Unveiling!” which leaves a strong impression.
Morinaga Seika Vanilla Monaka Jumbo “Jumbo Factory” VersionNEW!SUPER EIGHT
Members of SUPER EIGHT shrink down to introduce the production process of Choco Monaka Jumbo.
Standing on a conveyor belt, they provide play-by-play commentary as the monaka is coated with chocolate and the ice cream is sandwiched in.
It’s edited into a video that makes you think, “So that’s how it’s made!” and you can’t help but keep watching.
Kanro Pure Gummy “Bloom, my throbbing self.” VersionNEW!Marika Ito
YOASOBI’s “Tracing That Dream” was released in 2020, a song that portrays the bond with a loved one set to a fast-paced sound.
The combination of a driving tempo and the poignant tone of the piano is striking, evoking an image of feelings accelerating.
The lyrics, which seem to look back on the time the two spent together, are also memorable, as is the story of telling oneself that those feelings will be conveyed.
In addition, this song was also used as the theme for a Pure Gummy commercial in 2026, and the visuals of dancing under a blue sky strongly express a refreshing vibe.
Yamazaki Biscuit Chip Star “Thank You for 50 Years” VersionNEW!Kanna Hashimoto
This is a commercial promoting the 50th anniversary of Chip Star.
Kanna Hashimoto pops out from the brand’s long-familiar cylindrical package to express gratitude for reaching the 50-year milestone.
The video also features past package designs, which may evoke a sense of nostalgia for some viewers.
Morinaga Milk Industry MOW “Beloved Vanilla: I, a Lover of Vanilla” VersionNEW!Yumi Kawai
This commercial shows Yumi Kawai—who calls herself a vanilla lover—eating MOW in a park.
MOW falls under the “ice cream” category, which means it belongs to the classification with the highest levels of milk solids and milk fat among frozen desserts.
Kawai mentions that, takes a bite… and is amazed.
After that, she can’t stop scooping.
Just watching her makes the deliciousness come through loud and clear, doesn’t it?
Morinaga Seika ICEBOX “Cheers, Everyone!” VersionNEW!
This commercial introduces delicious ways to enjoy Ice Box.
Of course, it tastes great eaten as is, but this time they’re showcasing a method where you pour your favorite drink into the Ice Box.
It’s a perfect way to enjoy it in hot weather.
In the latter half of the commercial, they show people toasting with Ice Box in hand, making for a very appealing presentation.