Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Bourbon commercials: A collection of familiar snack ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
Snack commercials compilation: from the latest to nostalgic ads (71–80)
Häagen-Dazs Crispy Sandwich: “I want to get delightfully hooked.” (version)sana
SANA from TWICE appears in a Häagen-Dazs commercial.
In the ad, she’s shown watching a tennis match while eating a Crispy Sandwich, but before long she becomes more engrossed in the Crispy Sandwich than the match itself.
The message is that it’s so delicious, you forget the excitement of the game right in front of you—something that surely piqued many people’s interest.
Lotte Lady Borden “At the End of the Day” version / “Tower Buy” version / “Begging Phone Call” version / “Reward Tower” version /Ryo Narita
These are the “At the End of the Day” spot, which shows Ryo Narita slowly savoring ice cream, and three video-call-style spots with Narita: “Tower Buy,” “Begging Call,” and “Reward Tower.” In every commercial, Lady Borden’s delicious “fluffy yet rich” taste is highlighted, surely making many viewers think, “I want to eat it!” It’s also striking how Lady Borden is portrayed as a daily reward.
Toppo “Slot” version
When you think of Toppo commercials, that catchphrase “Yappa kore da ne— Lotte no Toppo!” instantly plays in your head with the melody, right? And when you think of Toppo, you think of Tomoya Nagase.
In the “Slot Machine” ad, Nagase’s face spins on a slot machine, and when it stops, three Nagases start chatting.
They try to line up Toppo’s defining feature, “filled with chocolate to the very end,” but in the end unexpected versions of “-tappuri” (meaning “plenty of”) pop up, like “plenty of romance” and “plenty of reality” (lol).
Compilation of snack commercials: from the latest to nostalgic ones (81–90)
Lotte Yukimi Daifuku: “The Etiquette of Love and Yukimi” Version
Tao Tsuchiya sings the original song “The Etiquette of Love and Yukimi” for the Yukimi Daifuku commercial.
The track has the vibe of a classic enka hit, and her powerful singing voice—quite different from her usual speaking voice—really stands out.
The lyrics describe recommended ways to enjoy Yukimi Daifuku by likening them to romance, striking a balance between humor and heartfelt emotion.
Also memorable is the show introduction by Analog Taro at the start of the commercial, styled like a Showa-era music program; Tsuchiya’s endearingly ditzy anecdote in that segment is sure to draw a chuckle.
Lotte Fit’s NEW Fits Dance: “Horoscope” VersionNiziU
Many of you may remember the commercial aired when Fit’s was released in 2009, which used a dance to express the gum’s soft, chewy texture.
Lotte Coolish “Weathering With You” Version
This is a Coolish commercial in collaboration with director Makoto Shinkai’s film Weathering with You.
It depicts the film’s characters holding Coolish.
The CM’s BGM, befitting its special feel, features Grand Escape feat.
Toko Miura, the movie’s theme song.
The song was written and composed by Yojiro Noda, with vocals by Toko Miura.
Its structure, which gradually builds from a quiet opening to a climactic finale, leaves the impression of having watched an entire film.
Lotte × Ado: Chocolat Catabra Version
This is a collaborative commercial with Ado to commemorate the 60th anniversary of Lotte’s chocolate business.
Set in a chocolate factory at midnight, the CM is crafted as an animated piece that links to the worldview of the lyrics, which depict the lives of three girls.
The song, released in January 2024, features a danceable beat and Ado’s signature alluring vocals.
The lyrics evoke a fantastical atmosphere, so be sure to watch the music video and let your imagination wander through the story as you listen.